Website design with custom WordPress backend for a leading healthcare SaaS provider.
Having established themselves in the healthcare technology market, OnCall Health approached our Toronto web design company with the simple goal of taking their startup website to a much more professional level. After a short email exchange and a follow-up phone call, we submitted our website design proposal and received a quick and emphatic approval from OnCall Health.
Identifying Our Website Design Goals
- New and improved website user interface design – an essential goal OnCall Health challenged our website design company to meet was the design of a beautiful new website design interface that would propel the technology company forward and offer a more professional and confident brand.
- Improved lead generation and conversion strategy – one of the deficiencies of the original website were conversion rates. The visibility of the demo request and contact forms was unusually low making it difficult, if not near impossible for users to contact OnCall Health for more information.
- On-site Search Engine Optimisation – to complement the launch of the new website, our team was focused on implementing our top-notch on-site SEO to ensure the website performed as expected right out of the gate.
Our Professional Website Design Process
Discovery and Strategy
OnCall Health was a unique and exciting client for our Toronto web design team in that they straddled the line between two of our most common client types. For more than a decade, Parachute Design has specialised in professional website design for healthcare organisations and technology companies alike. In this scenario, our client had a foot in both industries. Relying on our experience in both these sectors, we kicked off our discovery and strategy phase with OnCall Health.
Step one found us sharing our famous website design questionnaire with our new client. The strategy document is designed not only to collect information about our clients and their vision but also to get both teams working together and having some fun with some of the silly questions designed to lighten the atmosphere as well as subtly draw out design direction we’ll need to focus on later.
Following our questionnaire and discovery, we analysed the existing website analytics to gain insight into not only who was using the current website, but how they were using it, what information were they seeking and what devices or environments were they using to experience the website.
All of this initial discovery work made way for our web design strategy phase, which first saw the development of the revamped sitemap to improve the navigational experience on the website and encourage users to digest more information before prompting them to engage via one of several conversion avenues.
Next on the path to a beautiful new website design was wireframing. During this phase, both our website design and web development teams work together to establish the new page layouts and information architecture without the distraction of a polished design. This exercise helps our clients understand the makeup of the critical pages of the website on a fundamental level and illustrates how our conversion strategy will work as users navigate from page to page within the website.