Before creative design, we focus on a solid UX strategy.
Understanding the unique user journey within each page of a website is paramount. We help you effectively plan and execute your web strategy to turn visitors into customers.
THE COMPANY WE KEEP
“We were very happy with the final result of our new website design, Parachute overcame every challenge that presented itself throughout the project and helped us ideate and execute a strategy for success. I would highly recommend Parachute!”
Expertly crafted websites, start to finish.
Everything starts with understanding how your current website is performing. We want to know how people are finding the site, what they’re doing on the website and identify potential navigational issues and elevated bounce rates that signal experience issues.
To analyze the data uncovered in our discovery phase, we rely on both visual and data analytics as well as a number of other web tools that allow us to compare your website to top competitor websites. This analysis provides a clear insight into what is working well for top performers and where your website may be falling short.
Understanding what needs to be fixed and where the bar is set for success is paramount in executing a winning UX design. Using the real-world data we uncover mixed with our experience, we craft a user experience design that will not only solve the issues on your current website but blow the competition out of the water.
We review our discovery findings with you and explain why certain issues are present in the existing website and precisely how we’re going to fix them. We use a powerful prototyping tool to share the UX design or wireframes with your team to provide a tangible plan to solve your UX challenges and build a stronger experience to move forward with.
Working collaboratively with all stakeholders, we refine the information architecture and once everyone is on board with the game plan we polish up the wireframes and move on to creative UI design.
Refreshing a leading cannabis brand and designing a serene, lifestyle-focused e-commerce experience and cannabis information hub.
- Brand Refresh
- UX (User Experience) Design
- Information Architecture
- Responsive Website Design
- Art Direction & Consulting
- Custom WordPress Development
- Custom eCommerce Development
- Search Engine Optimization
Let's make something.
UX design sets the foundation for success on the web, whether you’re trying to improve conversion rates or organic rankings. We can help you put together a plan to create a winning website.Start a project