Visitors to your website need more than smoke and lasers to buy into your offering. They need an intuitive and frictionless experience to guide them from A to B.
Getting traffic to your website is one thing. Keeping people engaged on your site for more than 30 seconds requires a strong UX foundation to keep users engaged and curious.
Most industries have fierce competition for attention and position. To stand out from the crowd, your site needs a strong UX foundation to grab attention and keep it.
Understanding the unique user journey within each page of a website is paramount. We help you effectively plan and execute your web strategy to turn visitors into customers.
We mix our experience with real-world user data from your website and competitor’s sites to build a winning UX design strategy.
Together, we work to understand your audience and how to craft a user experience that will keep them engaged and wanting more.
Creating positive experiences for the end user is what it’s all about. We stay laser-focused on visitors want so we can turn them into customers.
“We were very happy with the final result of our new website design, Parachute overcame every challenge that presented itself throughout the project and helped us ideate and execute a strategy for success. I would highly recommend Parachute!”
Everything starts with understanding how your current website is performing. We want to know how people are finding the site, what they’re doing on the website and identify potential navigational issues and elevated bounce rates that signal experience issues.
To analyze the data uncovered in our discovery phase, we rely on both visual and data analytics as well as a number of other web tools that allow us to compare your website to top competitor websites. This analysis provides a clear insight into what is working well for top performers and where your website may be falling short.
Understanding what needs to be fixed and where the bar is set for success is paramount in executing a winning UX design. Using the real-world data we uncover mixed with our experience, we craft a user experience design that will not only solve the issues on your current website but blow the competition out of the water.
We review our discovery findings with you and explain why certain issues are present in the existing website and precisely how we’re going to fix them. We use a powerful prototyping tool to share the UX design or wireframes with your team to provide a tangible plan to solve your UX challenges and build a stronger experience to move forward with.
Working collaboratively with all stakeholders, we refine the information architecture and once everyone is on board with the game plan we polish up the wireframes and move on to creative UI design.
Hand-crafted responsive website design that not only turns heads but consistently converts visitors into customers.
Hand-crafted WordPress design that is tailored to meet the unique digital marketing needs of your business.
Custom, open-source web development that is tailored to meet your specific marketing goals and functional needs.
Design and implementation of conversion strategy to turn more visitors into qualified leads for your business.
Refreshing a leading cannabis brand and designing a serene, lifestyle-focused e-commerce experience and cannabis information hub.
UX design sets the foundation for success on the web, whether you’re trying to improve conversion rates or organic rankings. We can help you put together a plan to create a winning website.
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