Weaving glamour and design into a beautiful new website design for Toronto’s newest beauty clinic.
MD Beauty Clinic is the brand new baby sister of Toronto’s renowned Plastic Surgery Clinic. As the clinic has grown, the non-surgical and beauty offerings have found a new home under the all-new MD Beauty Clinic in Toronto. Having enjoyed a long-standing partnership with The Plastic Surgery Clinic, our Toronto Web Design Agency was relied on to bring the new beauty clinic brand to life. The task was not as straight-forward as a typical web design project, however. To carry over the brand equity and maintain the trusted relationship between the well known Plastic Surgery Clinic, the new website user interface design and user experience needed to be true to the existing PSC brand.
Working closely with our shared search engine optimization and marketing automation partners, we pushed forward with the project to bring the new beauty clinic to life and ready for business.
Determining Our We Design and Branding Goals
- A seamless transition in brand and user experience – transitioning loyal customers from one brand to another is never a simple task. In this case, all non-surgical and beauty clientele was transitioned gracefully from the original surgical website to the new beauty-focused brand.
- A custom website user interface design – working together with PSC staff and shared marketing partners, an all-new website user interface design was necessary for the birth of MD Beauty Clinic.
- Custom WordPress development – to provide our client with the most powerful and customized digital marketing tools available, we opted for a fully custom WordPress website design and development.
- Implementation and support of their SEO investment – continuing the relationship alongside our client’s established search engine optimization professional, our Toronto web designers crafted a glamourous new website design and user experience to drive the clinic’s online marketing strategy.
Our Web Design Process
Having enjoyed a long-standing relationship with MD Beauty Clinic’s parent company for several years, our discovery session was a little different in this project. Rather than starting fresh, we had a strong working knowledge of our client and their audience. This foundation was important for our Toronto Web Designers to rely on as creating a website for a new business carries with it unique challenges as there are no website analytics or user data for our team to study and form a website design strategy upon.
In this case, our team was fortunate in that we could borrow existing data and analytics from the parent website and accurately form a strategic website design plan to present and move forward with as a collective.
Web Design Strategy
With all our ducks in a row from our discovery session, our web design team began work on preparing the site map for the new website. The site map would serve as a foundational plan for the overall user experience and navigation design within the website.
Following approval of the site map, our Toronto Web Developers joined the mix, and we began with the structural plans for the website known as wireframing. With the aid of wireframes, we can showcase conceptual information architecture design to our clients in live context using a cloud-based prototyping tool. The tool also allows all team members to openly share feedback and stay on top of progress throughout the project, ensuring a smooth journey from start to finish.