eCommerce Website Design

Most people don’t have the experience and understanding of online sales to scope out a new eCommerce website. The first phase in working with our e-commerce experts focuses solely on mapping out the unique online shopping experience you want to provide your customers through your retail website.

We then discuss administration and promotional features you will need to use to market your products and services through the new website as well as plan for features that you may want to use as your business grows.

If we honestly think Shopify instead of WooCommerce would be a better fit for your business we’ll tell you – even though we don’t offer Shopify website development services.

Much like any other website project, once we have our scope of work ironed out we begin our website design process by learning all about your company, products or services and your brand. We do a thorough competitor analysis to identify the competition and understand what they’re doing well and what we can do better.

We also review your current website analytics to understand how users are currently finding your website, what they’re most interested in there and what challenges or frustrations they may be facing in order to create a frictionless checkout experience on the new website.

Based on our findings during the discovery phase, we design a brand new site map to carefully plan out the page architecture, link structure and navigation design for the new website.

We also dive into UX design with a complete set of wireframes to help map out the user journey, conversion strategy and information architecture of every unique type of page that will exist in the new e-commerce website design.

With our strategy complete, our expert e-commerce web designers get to work creating the initial web design concepts for the new website. These high-fidelity mockups are shared with you as interactive prototypes to allow you to make the most educated decisions about the design and direction of your new website.

We look at both the desktop and mobile environments in detail before the first line of code is written to bring the new e-commerce web design to life.

Once we’ve finalized the new website design our experienced website development team takes over and begins turning the beautiful new design concepts into pristine code to ensure the new website is highly optimized for search and performance.

Developing custom eCommerce websites powered by WooCommerce is our specialty. We love the power of WordPress because it’s fast and incredibly easy to use while offering complete flexibility for our developers to build a truly unique experience for you and your customers.

Before and after launch we put the new website through a rigorous quality assurance test to ensure everything looks and operates perfectly. Following the launch of your new website we hand over the keys, but not to worry. We’re in this for the long haul!

eCommerce websites require support and maintenance to stay current, secure and up-to-date and we’re at your service each month to make sure everything is running on all cylinders.