Many of the eCommerce website design requests we get are from business owners frustrated with the limitations of platforms like Shopify that are cheap and easy to start with, but limit their long-term growth.
There is no one-size-fits all approach here. Platforms like Shopify are great for startups or budget-conscious businesses, while WooCommerce provides the complete flexibility to build the custom store you want.
Without a knowledgeable eCommerce website designer, you’re likely leaving sales opportunities on the table. Chat with our e-commerce experts to build a strategy that is sure to maximize your investment.
Our approach to building eCommerce websites is based on your marketing goals and planning for the future to ensure long-term flexibility and success.
Each and every website we design and build starts from a blank slate. User experience, features, functionality and administration features are all designed to your unique specifications – no templates, ever!
Unlike closed systems like Shopify we don’t “add on” features to your online store. We plan and build the website to do exactly what you want it to do without the need to add on extra features.
The great thing about open-source eCommerce solutions like WordPress and WooCommerce is that there are no licensing or usage fees. After your initial investment in a custom web store, that’s it!
“Parachute helped identify our unique brand personality instead of presenting general solutions. Unlike other firms we’ve worked with, they actively collaborate and even challenge our ideas if they feel it means creating a better end product. I would highly recommend Parachute to anyone serious about success!”
Most people don’t have the experience and understanding of online sales to scope out a new eCommerce website. The first phase in working with our e-commerce experts focuses solely on mapping out the unique online shopping experience you want to provide your customers through your retail website.
We then discuss administration and promotional features you will need to use to market your products and services through the new website as well as plan for features that you may want to use as your business grows.
If we honestly think Shopify instead of WooCommerce would be a better fit for your business we’ll tell you – even though we don’t offer Shopify website development services.
Much like any other website project, once we have our scope of work ironed out we begin our website design process by learning all about your company, products or services and your brand. We do a thorough competitor analysis to identify the competition and understand what they’re doing well and what we can do better.
We also review your current website analytics to understand how users are currently finding your website, what they’re most interested in there and what challenges or frustrations they may be facing in order to create a frictionless checkout experience on the new website.
Based on our findings during the discovery phase, we design a brand new site map to carefully plan out the page architecture, link structure and navigation design for the new website.
We also dive into UX design with a complete set of wireframes to help map out the user journey, conversion strategy and information architecture of every unique type of page that will exist in the new e-commerce website design.
With our strategy complete, our expert e-commerce web designers get to work creating the initial web design concepts for the new website. These high-fidelity mockups are shared with you as interactive prototypes to allow you to make the most educated decisions about the design and direction of your new website.
We look at both the desktop and mobile environments in detail before the first line of code is written to bring the new e-commerce web design to life.
Once we’ve finalized the new website design our experienced website development team takes over and begins turning the beautiful new design concepts into pristine code to ensure the new website is highly optimized for search and performance.
Developing custom eCommerce websites powered by WooCommerce is our specialty. We love the power of WordPress because it’s fast and incredibly easy to use while offering complete flexibility for our developers to build a truly unique experience for you and your customers. Not to mention, WooCommerce is one of the most trusted eCommerce platforms.
Before and after launch we put the new website through a rigorous quality assurance test to ensure everything looks and operates perfectly. Following the launch of your new website we hand over the keys, but not to worry. We’re in this for the long haul!
eCommerce websites require support and maintenance to stay current, secure and up-to-date and we’re at your service each month to make sure everything is running on all cylinders.
Hand-crafted responsive website design that not only turns heads but consistently converts visitors into customers.
Custom, open-source web development that is tailored to meet your specific marketing goals and functional needs.
Search engine optimization woven into every aspect of the website design and development process.
Design and implementation of conversion strategy to turn more visitors into qualified leads for your business.
Complete brand development including logo design, package design and e-commerce website design and development for an organic beef jerky startup.
eCommerce website design requires an understanding of user behaviour, technology and conversion optimization that is much different than your average B2B website. Ask us how we can set you apart from the competition.
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