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Search Engine Optimization

We make sure your website is optimized for maximum exposure to search popular engines by taking care of the on-site SEO and best practices right out of the gate.

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Search Engine Optimization

You have a beautiful website design, but no visitors?

We can help optimize your online strategy.

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Quick Fix

There is no quick fix

Search engine optimization takes time. The sooner you begin refining your strategy and investing in SEO the sooner you begin reaching your goals.

Code Bomb

Poor design and development

Messy, bloated code builds up in a website over time making it very difficult for Google to rank your pages. Keeping your website in tip-top shape is crucial.

Moving Target

Hitting a moving target

Google updates its algorithm daily and considers over 200 different factors to determine page rankings – you can’t beat the system without a solid SEO strategy.

Triangle Copy

SEO is an integral part of our web design process.

SEO is woven into every aspect of our website design and development process to ensure your website rolls off the assembly line ready to challenge top competitors.

Data-driven Design

Website optimization

The first stage in website optimization is improving page speed and performance, crawlability and redirect strategy. Before we look at anything else, we make sure your marketing engine is tuned up!

Focused content strategy

Focused content strategy

Through competitor analysis and keyword research, we identify the keyword gap and give you the strategy and tools to gain ground on the competition by providing relevant content people want.

Increase page ranks

Increase page ranks

When our technical SEO and content optimization strategies are blended with highly optimized and functional website design, your page ranks will continue to climb up the SERPs.


THE COMPANY WE KEEP Client Logos
James Walker

“Parachute is the most professional, client-centric vendor I’ve ever worked with. They are extremely calm, cool, and collected with an amazing ability to patiently explain complex concepts. On a high-stakes project with a lot of time, money, and voices involved, it was great to have Parachute for guidance.”

McMillan LLP
James Walker,

National Portfolio Director


There are four primary areas we build SEO strategy around.

01Responsive Website Design

The best way to optimize a website for search is to start with a professionally crafted responsive website design. Working with our experienced design team to create an engaging design that not only turns heads but optimizes time on site, click-through rates and conversions is the sure way to launch a website that will have your competitors trembling at the knees.

Every site we create is built on sound strategy, years of experience and creativity to encapsulate your brand and utilize search engine optimization best pactices.

02Technical SEO

Technical SEO covers just about everything “under the hood” when it comes to optimizing your website. We look at the website as a whole and make global optimizations that affect all areas of the website. As Google takes into account more than 200 different factors when determining your page rankings, it’s important to meticulously optimize your website from top to bottom.

Some of the optimization aspects that send the strongest signals to Google are:

  • Page speed
  • Indexing and indexability
  • Robots.txt configuration
  • Clean, semantic HTML
  • HTML/CSS validation
  • Creating and submitting XML sitemaps
  • Having a customized 404 error page to redirect lost visitors
  • Website security and SSL certificates
  • Proper Schema markup
  • User experience
  • Hosting and CDN services.
03On-page SEO

On-page SEO looks at the individual pages within the website and focuses on fine-tuning the content and design to provide the most relevant information, quickly and efficiently.

  • Keyword research and strategy
  • Content optimization
  • URL optimization
  • 301 redirect audit and strategy
  • Internal and external links audits
  • Image optimization and correct Alt text assignment
  • Title tags and meta descriptions
  • Responsive design and mobile-friendliness.
04Content Strategy

Content strategy is the icing on the cake when it comes to search engine optimization. After building a highly optimized website that offers a great user experience and blazing page load speeds the final piece is content strategy.

Content strategy focuses on optimizing page content to not just answer people’s questions or queries but to answer the right questions or queries. This applies to static pages, landing pages and developing new content like blog posts and resources to promote social sharing, backlinks and drive relevant traffic to linked conversion pages.

McMillan LLP Case Study
FEATURED PROJECT

McMillan LLP

Breathing new life into one of Canada’s top law firm’s digital branding and providing innovative, future-forward website design and management tools to transform their marketing strategy.

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • eCommerce Integration
  • Search Engine Optimization
View project

Want to dominate the search engine rankings?

Search engine optimization requires technical experience and patience for the long game. Book a call with our SEO specialists in Toronto to learn how we can help grow your business.

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