Custom healthcare web design for St. Joseph's Health Centre Foundation

Web Design for Healthcare Foundation

St. Joseph's Health Centre Foundation

Launch website

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Web Design Services

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting

Platform

  • Custom WordPress Development
  • SVG Animation
  • Systems Integration
  • Donation System Integration
  • Search Engine Optimization

Project Overview

A brand revitalization and hand-crafted website design powered by WordPress to power up West Toronto’s most beloved community healthcare centre. St. Joseph’s Health Centre Foundation relied on our firm’s strategic approach to branding and web development to transform its healthcare institution’s ability to engage and support its community.

Revitalizing The Brand Identity and Website for St. Joseph’s Health Centre Foundation

St. Joseph’s Hospital is a cornerstone healthcare institution within Toronto’s west end, known for providing exceptional care to the local community. However, with the increasing need to engage with their community more effectively and generate annual fundraising to improve the aging facilities and develop new healthcare technologies, the hospital recognized that its digital presence was falling short. St. Joseph’s Health Centre Foundation approached our Toronto web design agency with two primary goals: refresh its brand identity and develop a new website that would serve as a powerful tool for community outreach, fundraising, and event promotion within the community.

Key Challenges

Custom WordPress website design for St. Joseph's Health Centre Foundation

Web Design Goals

Website design for St. Joseph's Health Centre Foundation

Our Approach

Digital Brand Refresh with a Human Touch

We started with a comprehensive rebranding strategy to humanize the foundation’s identity. This involved updating the logomark, colour scheme, typography, and messaging to reflect the warmth and compassion at the heart of their mission. Making subtle adjustments to meet the evolving state of accessibility compliance, the new brand emphasized community, care, and trust, making it more relatable to local audiences. We worked closely with the foundation’s team to ensure every element aligned with their values and long-term vision.

Custom WordPress Website with a Powerful CMS

Next, we designed and developed a custom WordPress website that reflected the updated brand identity and offered a seamless, user-friendly experience. The website was built on a robust custom WordPress content management system (CMS) to empower the foundation’s team to easily update content, launch new campaigns, and manage event details without technical support.

Intuitive Navigation & User Experience (UX)

We implemented clear and intuitive navigation to make it easier for visitors to find the information they need. The website’s layout was restructured to simplify the user journey, reducing the number of clicks needed to access critical information like donation opportunities, event calendars, and hospital services. This improved UX kept visitors engaged for longer, driving higher conversions.

Adaptive web design for the future.

Real-time responsiveness.

Responsive UI Design

With most users accessing the website through mobile devices, ensuring an optimized mobile experience was a priority. We developed a responsive interface design that provided seamless navigation across all devices—whether visitors were using smartphones, tablets, or desktop computers. This enhanced user experience encouraged more engagement, particularly for those looking to donate or sign up for events on the go.

Responsive website design for St. Joseph's Health Centre Foundation
Mobile website design for St. Joseph's Health Centre Foundation Mobile healthcare website design for St. Joseph's Health Centre Foundation

Powerful Content Management System (CMS)

We integrated a robust CMS powered by WordPress, giving the hospital’s team full control over their content. The custom WordPress CMS allows the marketing team to easily:

The flexibility of the CMS ensured that the website could grow alongside the foundation’s evolving needs and easily adapt to future fundraising campaigns or content changes.

Seamless Donation Integration

Fundraising is a core function of the foundation, and focusing on simplifying the donation process and extending the updated brand consistently across the donation experience was paramount. We prioritized building a donation process that was simple, secure, and user-friendly. We focused on minimizing barriers for donors, making it easy for them to contribute in ways that suited their preferences and lifestyles. This includes recurring donation options that offer users the ability to make regular, automated donations, boosting long-term fundraising potential, and are all seamlessly integrated with the Luminate fundraising platform.

Donor recognition became a pinnacle feature within the story-telling throughout the new website. Donors can now be featured publicly, fostering a sense of community and encouraging others to donate.

Digital Donation and Fundraising Platform Development for St. Joseph's Health Centre Foundation

Development of a Customizable Digital Campaign Portal

To future-proof the foundation’s fundraising efforts, we developed a customizable digital campaign portal to manage and promote fundraising campaigns throughout the year. This portal enables the fundraising team to easily create and launch new campaigns with minimal effort, including setting up donation pages, tracking goals, and sharing updates with their audience.

The campaign portal was a standout feature designed to handle the hospital’s long-term fundraising goals. Built with flexibility in mind, the fundraising portal allows the hospital to:

These key features ensure that the foundation will be able to manage its digital presence effectively and continuously improve its fundraising and community engagement efforts for years to come. The website and campaign portal’s flexibility and scalability position the foundation to meet its goals now and well into the future.

Enhanced Community Engagement

A key focus was ensuring the website became a hub for community involvement. We incorporated storytelling elements to highlight patient success stories, volunteer experiences, and the hospital’s impact on the community. By creating a more personal and emotional connection with visitors, the hospital could communicate its value and encourage participation.

Sharing patient success stories to showcase powerful, personal narratives of recovery and the hospital’s role in their journey takes centre stage within the user journey, connecting viewers with success stories in their own community.

Volunteer spotlights were also included, highlighting the efforts of community volunteers to inspire more people to get involved in the many ways the community can support the foundation.

Curated Impact metrics showcasing real-world statistics and testimonials to demonstrate the hospital’s positive influence on the community were also woven throughout the digital experience.

Measuring Success

Through a thoughtful rebranding and website redesign, we helped St. Joseph’s Health Centre Foundation revitalize its digital presence and better connect with its community. The new website enhances fundraising capabilities and fosters stronger relationships with donors, volunteers, and residents. With the customizable digital campaign portal, the foundation is now well-equipped to continue growing its fundraising efforts in the years to come.

Get a quote

Crafting an engaging website design that communicates with your community and builds emotion requires experience and creativity. Book a call to learn how we rely on more than 20 years of experience delivering successful results for our clients.

Get a quote
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Construction Company Website Design –Aecon GES

Get a quote

Crafting an engaging website design that communicates with your community and builds emotion requires experience and creativity. Book a call to learn how we rely on more than 20 years of experience delivering successful results for our clients.

Get a quote
sqare-shape