Custom Logo Design & Branding
By far, one of the most exciting and challenging projects that our graphic designers in Toronto will take on is custom logo design and brand development. The nature of professional logo design is such a fundamentally important undertaking for any company, as it will serve as the cornerstone or foundation of the business and its product. A logo or brand identity is often a very personal piece of marketing material for a business owner. A logo design must use creativity and intuition, paired with years of graphic design experience, to figure out the best way to tap into the business owners’ vision to create a custom logo design that is professional and long-lasting. Through an exploratory process, our graphic designers Toronto will narrow down initial logo concepts to final logo design, or design brand, through a process of great teamwork and deliberation between a logo designer and client. The new brand identity can then be scaled throughout the digital marketing assets including web design, print design and social media profiles alike.
Below is some of the Toronto logo design work we’ve created for our fantastic clients along with detailed case studies outlining the process our creative team employed to achieve successful graphic design in Toronto.
However, a designers logo on its own is not able to support a company’s marketing efforts from web design through social media. Most organizations rely on custom logo design Toronto to create a complete brand identity system, or corporate identity manual to serve as a guideline for anyone working with the brand to ensure consistency across all graphic design assets and various digital media.
A brand and a logo are often mistaken for one and the same, but in fact, one is part of the other. To clarify what makes up a brand, we need to look at the three main components: branding, identity, and logo.