Glenmorangie Contest Website Design

Contest Website Design

Glenmorangie

Launch website

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Web Design Services

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting

Platform

  • WordPress Development
  • Contest Site Development
  • Social Influencer Video Library
  • Voting Engine
  • Search Engine Optimization
  • Multi-language Support

Project Overview

A bold new look to launch a bold new venture for one of the world’s most beloved whiskeys. To launch the new X by Glenmorangie brand designed for mixing, we created a contest site featuring influencer video streams sharing exciting highball recipes that consumers may vote on to determine the grand prize winner.

A bold new contest website for one of the world’s most popular whiskeys.

Glenmorangie aimed to make a splash this summer with a vibrant new brand to add to their famous product line. X by Glenmorangie was created to appeal to a new audience without interfering with the average scotch enthusiast. Unlike most single malts, X by Glenmorangie is designed for mixing to appeal to a younger and more feminine crowd at the summer patio season opens. The contest website is bold, vibrant and offers cheeky messaging to set the tone and introduce the brand new whiskey to the masses.

X by Glenmorangie Social Influencer Contest Website Design

The contest site is short and sweet, getting straight to the point. After passing the age gate, the landing page offers a brief introduction to Glenmorangie and the new X brand. Users are then enticed with delicious images of ingredients that can be mixed into some of the most popular cocktails, ranging from fresh fruit to citrus rinds.

This all sets the stage for the Mixology 101 teaser that showcases stunning imagery, ingredient lists and recipes for this summer’s most refreshing highball cocktails made with X by Glenmorangie. Users can explore the recipes at their leisure and are then introduced to the influencer video contest and upcoming Glenmorangie events across Canada.

Instagram Influencer Microsite for Glenmorangie

As the summer tour rolls across Canada and the new brand is available in stores from coast to coast participating provinces are added to the contest site to direct traffic to liquor stores and various locations that Glenmorangie is sold.

Events taking place in each province are unveiled to build interest and social awareness of the new whiskey as it launches in each respective region.

Social Media Influencer Video Contest

New influencer videos are regularly added to the video gallery showcasing new and exciting cocktail recipes, while launch event entries and mixology video votes are registered in an onboard database in real-time and connected with the marketing team’s CRM platform to monitor the success of the product launch.

Let's make something.

Complex contest web design and development require creativity and experience. Our web design agency has two decades of experience delivering successful web solutions for clients around the world.

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Let's make something.

Complex contest web design and development require creativity and experience. Our web design agency has two decades of experience delivering successful web solutions for clients around the world.

Start a project
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