Digital rebranding and custom WordPress website design for Toronto’s leading physiotherapy clinic.
Since 2003 our Toronto website design company has worked with leading healthcare providers and hospitals to refine and revitalize their digital marketing and search engine optimization through the implementation of creative web design strategies woven into our custom WordPress website development services. When the opportunity to work with Cornerstone Physiotherapy presented itself we were elated to join the project team as we were confident that we could make a big difference in their online marketing and conversation rate performance.
Corporate Rebranding and Design Goals
- Digital marketing – Cornerstone already had a great foundation and solid logo design for its brand in place, but we recognized opportunities to extend the brand further through a custom website user interface design to support their social media, email and various online marketing efforts.
- Website user interface design – to build upon the clinics’ strong organic search engine rankings we aimed to create a highly optimized website user interface to improve compliance, visibility and performance.
- Custom WordPress development – to provide the very knowledgeable and active Cornerstone team with the latest and greatest content management tools we opted for a custom WordPress development that could connect seamlessly with their existing third-party client services applications.
- Search Engine Optimization – to improve and more importantly expand the organic search engine footprint against other physical therapy websites we provided SEO services weighted with keyword research, performance analysis and our complimentary content management and SEO training provided post-launch.
Web Design Process
Research and Strategy
With all website development projects, we begin with in-depth research and strategy in order to understand our client’s business as well as their audience so that we can provide a project plan geared towards meeting their specific needs and goals. In this case, as Cornerstone already ranked extremely well for their primary keywords it was especially critical that we closely analyze keyword strategies as proposed adjustments would provide more of a fine-tuning than a complete overhaul.
With our research in hand and project plan approved by the team, we moved on to our strategy work that begins with a site mapping exercise designed to map out all pages that will exist in the new physiotherapy website and where they will live within the navigational structure. This phase of the project is important as it is the first tangible piece of information our clients can review to better understand our plan to improve their website.
Following approval of the new site map and navigational experience, our Toronto web designers began work on conceptual wireframe designs. The wireframing exercise is designed to help plan out the user journey and conversion optimization of all unique page layouts that will exist within the new physical therapy website.
Wireframes are presented to our clients using a best-in-class interactive prototyping and collaboration tool that allows all stakeholders to view the UI plans in context and share feedback privately within the group. Once any wrinkles are smoothed out, we push forward to everyone’s favourite part of the website design process – the website design phase.