Digital rebranding and custom ad agency website design for illumin.
Acuity Ads launched in 2009 with a revolutionary journey advertising platform designed to connect the marketer and the customer with a state-of-the-art ad technology platform. illumin allows marketers to take control of their marketing and meet customers where they are with real-time data alongside easy-to-use visual planning and reporting tools.
In 2023, Acuity Ads rebranded as illumin and our web design company was invited to play a key role in the digital rebranding of the ad agency with the expansion of the newly formed illumin brand identity and a custom WordPress website.
As always, no matter how big or small the project, our first step is a thorough discovery session to identify our client’s goals for the website and how their needs will dictate not just the final interface design and integrations but also how the website will be used on a day-to-day basis to market their business. This step includes key competitive analysis and SEO audit to ensure we kick off with a thorough project plan as we move into the strategy phase.
Website Design Goals
- Discovery – understanding who is using the website, with which technology and what information they are looking for is paramount to building a successful web design strategy.
- User experience design – establishing a strong information architecture across all unique page layouts in the user journey is an important exercise to optimize the new website for conversions while eliminating unnecessary iteration during the creative phase.
- User-interface design – bringing the wireframes to life with a hand-crafted design system to unify the entire user experience and solidify the brand identity, leaving a lasting impression on the viewer.
- Custom WordPress development – putting as much effort into the backend, custom CMS design as our creative time pours into the design process is a key element in ensuring the website performs well, is easy to use and stands the test of time.
Search engine optimization – optimizing code, technology, and performance ensures that the website performs well in organic search for the long haul.
The Web Design Process
Since 2003 Parachute has hand-crafted custom web design for technology companies across North America, honing our creative approach to deliver tailored marketing assets and digital experiences that move the needle for our clients. Our collaboration with illumin to redefine and create an ownable brand experience is a perfect example of our 6-step design process at work.
Following our in-depth discovery phase, our team dives into strategy with a new site map design aimed at simplifying the navigational experience throughout the new website. This is an opportunity to correct pain points within the current website and offer the viewer a much more user-friendly and intuitive navigational system.
Next up is UX design, also known as wireframing. The exercise in information architecture is a critical phase of the project as it provides an opportunity for stakeholders to engage with our designers and carefully craft the experience on every page within the new website to ensure all users find what they’re looking for quickly and understand the actions we want them to take throughout the user journey.