Tapping into Our Years of Experience for a Corporate Brand Refresh
In 2013 we first started working with Stern Cohen to first rebrand the accounting firm from the ground up and then develop a future-forward website and SEO strategy to help the firm become an industry leader in the digital space. The success of this initial engagement was so substantial that Stern Cohen won an award for their new website and it took a decade for the firm to be ready to part ways with the website crafted in 2013 and explore the latest design and experiential trends available to us in 2013.
Over the last decade we’ve worked closely with the firm on various digital marketing projects throughout each year and earned their trust in adapting to the digital space to keep their marketing on the cutting edge of the accounting industry. In order to stay ahead of the curve, we’ve just deployed a brand new custom WordPress website and subtle brand refresh designed to solidify Stern Cohen’s place at the forefront of the accounting industry.
Following our early strategy work, our team created a plan of action that would serve as a roadmap for stakeholders to follow throughout the corporate brand refresh and accounting firm website design project. With our foundation established we were ready to embark on yet another creative journey together. First we tackled the subtle rebranding exercise with some careful adjustments to the logo and updating the corporate colour palette to allow more personality, emotion and design freedom throughout the user interface design and subsequent marketing assets to follow.
Future-forward Design Strategy for Accounting Firms
Having partnered with Stern Cohen since 2013 our creative team has maintained a clear vision of the firm’s culture, personality and what not only draws new clients to their inbox, but also makes a lasting impression with other accounting professionals in the industry with sights on joining an industry leading accounting firm. This insight was a cornerstone in our design of what would become an award-winning brand in the North American financial industry. The process was extremely quick and smooth for everyone involved, as lines of communication and design feedback remained open throughout the rebranding process. Within a week we had a strong, contemporary logo design that brought the firm’s corporate image forward from its predecessor. With this first step behind us, our web designers began expanding the new brand across a vibrant new design system that would bring the new website to life.
The updated user interface design within the new website focuses on the accounting firm’s playful and unique culture while maintaining a calming effect that stakeholders aimed to instil in the audience. Emphasis was placed on the Stern Cohen team, their personal stories and contact methods, including downloadable v-cards and connections to their informative social media accounts. A careers section was designed to allow the website administrator to quickly post job openings, which connected to web application forms to minimize our client’s day-to-day efforts by automating as much of this process as possible.