Does your brand promote growth or weigh you down?
There's many reasons to update your brand.
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Your brand is old and dated.
Even the best brands in the world need a little refresh every now and then. If your brand is feeling tired, a subtle refresh can make a world of difference in consumer perception.
Your marketing is inconsistent.
You love your brand, but your marketing materials are inconsistent with your identity. Showcasing consistent design throughout your marketing builds consumer trust and confidence.
Customers expect lower prices.
You want to market your products for what they’re worth, but your brand is weak and you’re finding that customers expect lower prices that match your bootstrap brand identity.
We design high-end custom brands that stand the test of time.
Through a series of strategic brand exercises, our creative designers bring your brand to life through custom logo design and branded marketing assets that tell your story, support your product and leave lasting impressions on your audience.
Brand strategy.
A sound strategy will make or break any brand. Our approach is to understand you, your business, goals and who you’re competing against before we even consider conceptual design.
Custom design.
Everything we do is carefully crafted by hand specifically for you. No templates, no stock, no nonsense. Your new brand is 100% unique and tailored specifically to your needs.
Brand extension.
Once we’ve laid the foundation for your brand we extend it throughout various marketing assets like sales presentations and pitch decks, business systems, ad design and more.
THE COMPANY WE KEEP
“We partnered with Parachute to complete a brand refresh and website redesign, and the experience was outstanding from start to finish. Jay and his team brought incredible creativity, attention to detail, and professionalism to the project. The new website has received fantastic feedback from our team, clients, and partners—it truly reflects our brand in a fresh and engaging way. Communication was seamless, timelines were met, and the quality of work exceeded expectations. I highly recommend Parachute to anyone looking for top-tier web design and branding expertise!”
Professional, hand-crafted brand identity design.
First things first – we conduct a series of research and discovery exercises to get to know you, your business, your goals and who you’re going to be competing against for a piece of the pie. This strategy work will define our direction and provide a road map for all of the brand assets to follow and is the first step in building a brand.
A logo design is the cornerstone of your brand. Your logo should be simple, versatile and memorable. It’s most often the most recognizable brand element in your marketing toolbox.
Learn more about our logo design services.
Most businesses require a business systems design that includes business cards, letterheads, envelopes and presentation or sales decks that can be static PDFs or fully immersive and interactive presentations.
Whether you run Google ads or prefer to target your audience with marketing automation like email campaigns and social media retargeting, our creative experts can do it all. We will build out your entire marketing library to ensure consistency through all your communications.
Many businesses publish annual reports or participate in industry tradeshows, while others have printed brochures to leave with potential customers that are not quite ready to buy yet. Ensuring these assets are consistent with your brand and marketing will make them more effective tools in your marketing arsenal.
Learn more about our graphic design services.
Custom, responsive web design is the most powerful marketing tool for any business. Have a fully branded website that has all the powerful marketing tools built right in is necessary to achieve success in the digital age.
Learn more about our responsive web design services.
Often referred to as your brand bible, the brand identity guidelines play a crucial role in the deployment and application of your brand. They tell vendors of all marketing aspects how your brand is to be used, provides access to brand elements such as typefaces or fonts, corporate colours and even photography.
Logo Design
Our expert design process ensures that we deliver successful custom logo design and branding that turn heads.
Graphic Design
Beautiful hand-crafted professional graphic design for responsive websites, branding and print materials.
Web Design
Hand-crafted responsive website design that not only turns heads but consistently converts visitors into customers.
UX Design
Experience and user data combined to design highly engaging digital experiences that convert users into customers.
Ingenuity
A corporate brand refinement including communications strategy and a custom-crafted website powered by a WordPress CMS for one of Ontario’s highest-regarded construction firms.
- Branding Strategy
- Brand Messaging
- Identity Design
- UX (User Experience) Design
- Information Architecture
- Responsive Website Design
- Art Direction & Consulting
- Custom WordPress Development
- Search Engine Optimization
Brand identity questions, answered.
We take pride in providing transparency to our clients and strive to maintain clarity in everything we do. If you’re not ready to contact us but have a question, you may find answers here.
More FAQsBrand identity design is the process of creating the visual and strategic elements that represent your business, including your logo, colour palette, typography, and branded marketing assets. A strong brand identity communicates your values and builds recognition and trust with your audience across all touchpoints.
A logo is one element of your brand identity. Brand identity encompasses the full system of visual and strategic assets — logo, colour palette, typography, photography direction, business systems, marketing collateral, and brand guidelines — that work together to represent your business consistently across all media.
Brand identity design at Parachute starts at $10,000 for a new brand identity and $5,000 for a brand refresh. A new identity includes three original concepts, refined into a brand identity manual and business systems; a refresh updates an existing brand without replacing it. Final pricing depends on the deliverables you need, such as print and digital marketing assets. Contact Parachute for a quote based on your brief.
Brand identity timelines depend on project scope and the speed of client feedback during discovery and concept phases. Parachute follows a structured seven-step process designed to deliver on time and on budget. Contact us during a free consultation to discuss your timeline.
Yes. Every brand identity project at Parachute concludes with a comprehensive brand identity guidelines document. This serves as the definitive reference for every vendor who works with your brand, covering logo usage, typefaces, corporate colours, photography direction, and approved variations across all applications.
Parachute’s brand identity services can include brand strategy, custom logo design, business systems (business cards, letterheads, presentation decks), digital marketing assets, print marketing materials, responsive web design, and brand identity guidelines. The scope varies by project — contact us to discuss what your business needs.
Yes. While Parachute is based in Toronto, we work with clients across Canada, the United States and Europe. All brand identity projects are managed remotely through structured collaboration and discovery exercises.
Get a quote to build your brand.
Don’t mess around with the most important aspects of your business. Speak with our brand specialists today to learn how our expertise can help grow your business.
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