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Web Design for IT Companies - Synnapex

Web Design for IT Companies

Synnapex Inc.

Launch website

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Web Design Services

  • 3D Illustration
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting

Platform

  • Responsive Web Development
  • Custom WordPress Development
  • SVG Animations
  • Accessibility Compliance
  • Search Engine Optimization

Project Overview

IT company website designs are often quite dull and boring – likely because IT firms attempt to create the websites themselves, given they often have some basic HTML skills. However, what happens when an IT company builds a solid marketing strategy and invests in a professional web design? A website that stands head and shoulders above the competition.

Custom WordPress development and IT company website design for Synnapex.

The vast majority of the time, we’re working with an IT team or department to implement a new website for an organization and trying not to step on each other’s toes. The opportunity to work with Synnapex to create a brand new marketing website was a unique opportunity we couldn’t pass up.

After initial discovery discussions with Synnapex, we established a general direction for the new website and identified a list of key goals and objectives to help establish a project plan that would support both our creative team and the project stakeholders through the website redesign project from start to finish.

Website Design for Synnapex

Website Design Goals

  • Analytics discovery – a thorough review of website analytics and active audience metrics would be conducted to identify user personas and relevant technologies used to consume information on the website.
  • User-Interface design – the need for not just a highly customized and ownable user interface but subtle animations throughout the user experience was established as a key differentiator within the competitive group.
  • Custom WordPress development – to manage the new interactive website and provide total control over every pixel, a custom WordPress CMS was planned for development.
  • Search Engine Optimization – with the challenge of a small website and relatively thin content to draw from our technical SEO strategies were paramount in helping establish a stronger SEO footprint with the launch of the new website.

The Web Design Process

Research & Discovery

Just as large-scale websites require experience, creativity and technical expertise, smaller websites present an equally challenging path to success. Many web designers will get lost in the simplicity of small-scale website design, lose sight of their client’s goals, and often over-design the website, making it ineffective and generally confusing.

After 20 years in the web design industry, we have created a 6-step web design process that we follow no matter how big or small a project is. The project’s first phase is paramount and sets the stage for everything else to follow. The Discovery phase allows us to dig into the raw data on the old website and understand what’s working and what isn’t. The data doesn’t lie and paints a clear picture of how users are interacting with the website and what information they find the most valuable. Through this discovery, we can identify key challenges with the website navigation and solve them with a new site map design.

IT Website Design for Synnapex

Another important piece of data we glean from the discovery phase is the technology and screen resolution that the majority of website visitors are using. It’s important to have this information in our pocket as we move into the Strategy phase of the project, where we begin prototyping the information architecture and wireframe design. Everything we create going forward is tailored specifically to the technology and devices the audience uses to ensure we present the best possible user experience.

Following stakeholder approval of the wireframes, we step into what most find to be the most fun part of the project – creative user interface design. We first create a brand new custom website concept focused on a few key pages within the new website during this phase. In this case, our web design team opted for custom 3D illustrations that we could efficiently bring to life with SVG animations to create engagement.

A flexible, responsive approach for mobile.

Illustrative design to scale for all devices.

Responsive UI Design

Together with Synnapex, we worked to refine the concept until everyone was completely satisfied with the direction before carrying the new design system across all wireframes created in the Strategy phase. This process also includes high-fidelity interface design mockups for both the desktop and mobile environments that are brought to life using a powerful collaboration and prototyping tool used to help our client make the most educated decisions before a single line of code is written.

Mobile IT Web Design for Synnapex
Mobile IT Website Design for Synnapex Responsive IT Website Design for Synnapex

Web Development

With the new website artwork fully approved by the Synnapex team, our front-end web developers took over, carefully turning the custom UI designs into pixel-perfect HTML and CSS code. At this stage, our quality assurance expert puts the initial web page templates through beta testing to ensure they display and respond as expected across contemporary browsers and mobile devices.

Following this initial testing, our WordPress developers began integrating the custom page designs with a custom-built WordPress CMS backend designed specifically to meet the day-to-day needs of the Synnapex team and their marketing goals.

Vickie Hay

We worked with Parachute Design to revamp our old website. From the initial meeting until completion, the team was professional, knowledgable, accommodating and efficient. We received a lot of positive feedback on the new site and would highly recommend their team.

Synnapex Logo
Vickie Hay,

Director of Marketing

In addition to using the world’s most powerful CMS to manage the website, our approach has always been to provide as much craftsmanship and insight to the backend content management system of the website so that our clients have a truly customized experience powering their one-of-a-kind website. This practice provides our clients with complete control and confidence in managing their new website in the years to follow to maximize their marketing efforts and long-term ROI.

Responsive IT Company Web Design

After completing the development and content entry phase, the new site once again went through QA testing ensuring all content was in the correct place, functioning correctly and responding to various devices. Before launch, we guided the Synnapex team through a WordPress CMS demo to test drive all aspects of the new CMS and content management tools while discussing best practices for ongoing search engine optimization.

Let's make something.

Web design for the IT industry presents a unique challenge of standing out from a crowd that knows their stuff. IT companies trust our web designers to deliver highly engaging design that converts visitors into customers.

Start a project
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Web design for the IT industry presents a unique challenge of standing out from a crowd that knows their stuff. IT companies trust our web designers to deliver highly engaging design that converts visitors into customers.

Start a project
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