Web Design for Insurance Companies - Intact Insurance

Insurance Company Website Design

Intact Insurance



Web Design Services

  • Website Architecture & Strategy
  • UX (User Experience) Design
  • Responsive Website Design
  • Art Direction & Consulting


  • Custom WordPress Development
  • Responsive Website Development
  • User Portal Development
  • Custom Digital Assessment Tool

Project Overview

Our Toronto web design agency completes a responsive website design and custom WordPress development for Intact Insurance’s all-new digital assessment portal.

Responsive insurance company website design – a digital readiness assessment tool for a leader in the insurance industry.

Not too long ago an opportunity landed in our inbox to work with a leader in the insurance world. Unlike a typical insurance company website design project, this ‘members-only’ digital resource was created to share with Intact Insurance brokers around the world. The concept behind the new tool was to help insurance professionals assess their digital readiness and offer valuable insight and professional resources to help each agent improve their ability to both market themselves, and ultimately the insurance products offered by Intact.

Insurance Company Website Design Goals

Website Design for Intact Insurance

Our Website Design Process

Strategy and Research

Unlike a typical website design project, our initial strategy and research work for Intact were a little bit different. Without access to website analytics as would be expected from a traditional public facing website much of our initial planning was based both on our study of the current Intact web properties and their responsive elements as well as our design expertise for creating a fantastic user experience.

By studying existing Intact Insurance web properties, we were able to understand better what responsive breakpoints, screen resolutions and general responsive practices Intact was adhering to with their digital marketing efforts. These early observations would serve as one of our most essential guidelines throughout the design and development of the new website.

Additionally, we called upon our experience in creating winning website design for the insurance and financial world to create a seamless and intuitive user experience for insurance agents from account registration right through completion of the digital assessment. Understanding not only how people in general use and experience a website, but also how financial professionals tend to navigate and prefer to access information was a crucial aid in a project where existing analytics data or existing model was available.

Web Design for Insurance Company – Intact Digital Self-Assessment

Web Design for Insurance Companies

Once our Toronto-based web design and development team completed the necessary strategy and research, we began rolling out strategy documents for client review and approval. The first step was an extensive sitemap. This process allows both our team and our client to understand the navigational experience proposed for the new website as well as outline where each page will live in the website architecture.

Following approval of the sitemap, things kicked into high gear as we began building wireframes. These cohesive blueprints outlined the page architecture for every unique page template required in the new website for Intact Insurance. This process not only provided a visual opportunity for our clients to understand and experience the new website design but worked to reduce and in some cases eliminates the need for design revisions later on. Wireframing is an integral part of our web design process ensuring that our conversion strategy is rock solid, but also prevents any wavering or hesitation regarding finished design.

Corporate Brand Extension

Our team helped Intact achieve a key goal offering a fully branded user experience by carrying the corporate branding throughout all email communications originating from the new website as well as creating a custom PDF report theme that would later be populated with survey results and customised resource data for each user. These more delicate details are what in our opinion transform an excellent user experience into an outstanding one.

Hand-crafted Responsive Web Design

The smallest details make the biggest impact.

Web Design for Insurance Companies

With the approval of the wireframes, our design team dug in and began polishing the wireframes into the best insurance company website design. The creative design phase is often the most fun part of a web design project as our team is free to create and explore within the roadmap developed through the earlier strategy and research processes.

Once the complete desktop experience was designed and approved for development, our team created the responsive web design for Intact to review to ensure that the user experience was both fully optimised for mobile users, but also consistent with the desktop environment.

Custom Web Portal Design for Insurance Companies - Intact Insurance
Responsive Web Design for Insurance Companies Mobile Web Design for Insurance Companies

Custom WordPress Website Development

After receiving a glowing approval from our new friends at Intact, our creative web designers prepped the final artwork for development. Over the years we’ve developed a bit of a sixth sense of when to expect approval on a new website design. As our team neared completion of the interface design, our web developers began preparing the new WordPress back-end that would serve as the platform for Intact’s new digital readiness website.

With the initial emphasis on the user registration and account creation process, the web development team worked their way through all the customisations required on the back-end to create new accounts, manage historical assessment data on a per-user basis and lastly the responsive assessment survey.

Intelligence and logic were built into the assessment survey to provide fluid scoring and canned responses to insurance brokers both throughout their survey experience and in the final digital report they would receive after completing the assessment.

In addition to these features, our team was also hard at work ensuring that this survey could be easily managed and modified over time through the WordPress admin system. One of our own critical goals with all websites is to create a WordPress experience that is both user-friendly and able to support and anticipate our clients’ needs not just on launch day, but for years to come.

Web Design for Insurance Companies Case Study - Intact Insurance

Website Deployment and CMS

Following shared quality assurance testing, both internally and externally with our client the website was prepped and ready for deployment to its new home on a managed WordPress hosting platform. We had achieved our soft-launch deadline in time for Intact to showcase the new digital assessment tool at a tradeshow event before fully marketing the new platform to their vast network of insurance agents and brokers.

After website deployment, our team offered WordPress training and support as is customary for all our new web deployments. Following our shared demo, we handed over the keys and stepped back into a supporting role while Intact took the wheel and began marketing the new portal to insurance professionals.

About Parachute Design

Parachute Design has crafted beautiful hand-made responsive website design for insurance companies in Toronto, Ontario and across North America since 2003. As a complement to our custom WordPress web design and development, we offer a range of professional graphic design services including logo design and corporate branding. To learn more about our graphic design services call us at 416-901-8633 or complete our proposal planner.

Let's make something.

To deliver excellence for the world’s largest brands you need to rely on experience and creative thinking. Our Toronto Web Design Agency has both. Let our team of professional web designers help revitalise your digital branding.

Start a project
Web Design Health & Fitness - Precision Nutrition


Precision Nutrition

Let's make something.

To deliver excellence for the world’s largest brands you need to rely on experience and creative thinking. Our Toronto Web Design Agency has both. Let our team of professional web designers help revitalise your digital branding.

Start a project