A lot of businesses invest heavily in search engine optimization and website design, but don’t have the experience or bandwidth to conduct a conversion rate audit and implement optimizations on their site – we can help with both.
“To revitalize our brand and website, we looked at several prominent design agencies; Parachute was the natural choice. They’re a super talented bunch, a pleasure to work with and exceeded our expectations.”
To understand the historical performance of your website over time we conduct a full conversion rate audit based on your website analytics. We use this information to compare to present-day analytics and set benchmarks from which we can measure the success of our CRO work.
In many instances, we can use some crafty tools to peek into competitor conversion rates and make some high-level comparisons against your website. This, in combination with a front-end review of competing websites, help set the tone and direction to better understand what is most appealing to your shared audience.
Once we have completed our conversion rate audit, analytics review and competitor analysis we put together a strategy following conversion rate optimization best practices that we review with you and explain the changes we are recommending and how they will be implemented.
During implementation, we push the website to a private staging environment away from public view and make the adjustments to the website based on our CRO strategy. When complete, we push the site back to production monitor the analytics and conversion rate for a period of time to gauge the effectiveness of the updates.
Over time, we may introduce additional adjustments and subtle tweaks to further optimize performance.
Transforming a pioneering AI development firm created by a former Facebook executive into a multi-national enterprise-level brand.
Not sure if your website is living up to its full potential? Contact us today for a free conversion rate optimization strategy estimate.Get a Quote