Custom WordPress Website Design for SickKids Hospital Inspired by Analytics
With the inaugural responsive website user interface design that our Toronto web designers created a few years ago for Boomerang Health Centre in Vaughn ON, we had very little actual user data to build the web design strategy upon. At that time Boomerang Health, which is part of SickKids Hospital, was still in startup mode.
Using segments of website user data from other online properties owned by SickKids Hospital, we took a “tablet-first” approach, which worked out quite well for the pilot web design project.
Several years later our Parachute Design team revisited the Boomerang Health responsive website design with loads of specific user data to work with. Using the web analytics, we created a new website design strategy and incorporated both client and patient feedback into the new custom WordPress website design.
With the evolution of the Boomerang Health website, the restraints were loosened by SickKids and we had a little more room within the brand family to work with, given our long relationship with the organisation and familiarity with the strict branding guidelines.
Our new WordPress web design approach focused more on utilising the complete Boomerang Healthcare branding colour palette that is utilised throughout the beautiful healthcare clinic. This allowed us to better marry the physical and digital experience that patients encounter when visiting Boomerang Health in person or online.
Additionally, with the enhanced screen resolution and mobile devices available today, our Toronto web design team had much more room to run free with the website design and create a more complete and contemporary online user experience for patients and their family members.
Web Design Challenges Met with Experience
With the evolution of this healthcare organisation website design, our key challenges were clearly outlined in three tiers by Boomerang Health.
First, we were to place more emphasis on clinic news and events to increase community visibility and enrollment in Boomerang’s child-centric health programs. To achieve this, our web designers included a dynamic rolling events list that is immediately in view when the Boomerang Health website first loads. The website administrator can easily assign featured event and news posts to this area with minimal effort, and maximum exposure to Boomerang website viewers.