Custom website design for one of the world’s most exclusive healthcare centres.

For our web design team, working with All Points North was a truly unique experience in several ways. The concept of mental health and healthcare services in society today is paramount, and the opportunity to play a role in helping to communicate that message was a rewarding experience. Beyond the breathtaking photography, getting to know the APN team and understanding how the healthcare center helps celebrities, professional athletes, and executives worldwide improve their mental health was an adventure our design team relished from the start.

With an established website of more than a thousand pages, backlinks, and an organic search footprint supported both by valuable content and paid digital marketing strategies; it was important for us to understand the breadth of our client’s goals and plans moving forward.

Website Design Goals

Analytics discovery – a thorough exploration of existing website analytics and live user metrics would be used to identify user personas and technologies used to engage with the website.
User-Interface refresh – As the APN brand was set to evolve through 2022 and beyond a newly designed, elegant and modern interface was required to convey the appropriate brand messaging to the audience.
Custom WordPress development – to power the beautiful new website and provide complete and total control over every pixel on the page, a custom WordPress backend was planned for development.
Systems integration – anything in healthcare carries with it very strict privacy requirements. To maintain privacy for visitors and patients of APN our development team worked to integrate industry-leading privacy applications to manage the web-based communications within the new website.
Search Engine Optimization – building off a substantial SERP footprint to grow the APN brand in 2022 and beyond, technical SEO strategies were woven into the website design and development process.

APN Health Center Custom WordPress Design and Development

The Web Design Process

Research & Discovery

Big websites require lots of planning and loads of experience to bring together and drive across the finish line with a successful launch. The new APN website was a challenge our web designers accepted with reverence and got to work by first developing a time-tested strategy following our 6-step web design process.

By carefully combing the data-driven website and visual analytics such as heat maps and conducting initial interviews with key project stakeholders, we developed a reorganization of the entire website to solving key navigational challenges and content hurdles existing in the old website. This first step in the adventure resulted in a brand new site map design and strategy that would serve as our blueprint throughout the project.

A mobile mindset for users everywhere.

Responsive strategy.

Responsive UX/UI Design

Next up was a wireframing exercise to carefully look at each and every unique type of page within the new website and map out the revamped user experience and conversion points throughout several possible user journeys. Working closely with the APN team to prototype these information architecture concepts and test them thoroughly before the first splash of colour hit the screen ensured that all stakeholders had input on the direction and implementation of strategies in the new website.

APN Health Center Web Design for Tablets

With full buy-in from all stakeholders, our creative design team then developed an initial user-interface design concept to begin building the new design system for the website. Again, working closely with the APN team to fine-tune the UI design, the layout and design elements were polished to perfection before expanding the newly evolved design system throughout all the wireframes created in the UX design phase.

After crafting an end-to-end desktop experience, our web designers created a responsive environment providing working prototypes for mobile and touchscreen devices providing the APN team with real-time interactions across all environments to make the most educated decisions about the forthcoming website before a single line of code was written.

Artwork approved, our front-end web developers took over, carefully turning the polished UI designs into efficient, pixel-perfect code. At this stage, our team puts the initial templates through initial quality assurance testing to ensure the page templates display and respond as expected across contemporary browsers and mobile devices.

We did EXTENSIVE research and interviewed multiple firms before ultimately choosing Parachute. I am so glad we did as the team is incredibly professional, extremely talented, and became an extension of our marketing team. They presented a beautiful concept and worked extensively (and very patiently) with our team as we tweaked details to bring our exact vision to life. I’ve been blown away by their balance of accommodation and informative approach as they worked with us to evolve our business. The new website is beautiful and purposeful and I would highly recommend Parachute for web design for small, mid-size, and large businesses.

Anna Mason,

Director of Marketing

Website Development

Following initial QA testing, our WordPress development team began integrating the page designs with a completely custom-built WordPress CMS. Beyond using the world’s most popular and powerful CMS to manage the website, our approach has always been to provide as much craftsmanship and thoughtfulness to the backend of the website as possible to ensure our clients have a truly customized experience dedicated to their one-of-a-kind website. This practice ensures that our clients have complete control and confidence in managing their website after handing over the keys and maximizing their marketing efforts and long-term ROI.

Following the development and content entry phases, the website again went through another round of QA testing to ensure all content was in the right place, displaying correctly and communicating effectively. We then took the APN team through a recorded CMS demo to review all aspects of the new CMS, content management tools and search engine optimization best practices.

After handing over the keys for a little pre-launch fine-tuning, we schedule launch day and roll out the website early in the morning while traffic is low and allow time for the dust to settle before the business day kicks into high gear and we step back into a supporting role while the new website begins indexing in search engines.

Healthcare Website Design

Web Design Services

Platform

Project Overview

A mobile mindset for users everywhere.

Responsive strategy.

Responsive UX/UI Design

Website Development

Start a project

Cornerstone Physiotherapy

Start a project