Web Design Process
Over the last 17 years we have refined our design process through experience and invaluable opportunities to work with businesses of all shapes and sizes across nearly every industry imaginable.
Each and every creative journey starts with our team getting to know your business, your brand and most importantly, you. This understanding serves as one of the foundational elements of all our strategy and design work to follow. Learning about your unique vision allows us to identify marketing goals and appeal to your audience before approaching any creative or conceptual design work.
With most new web design and logo design projects, we work through a somewhat humorous questionnaire with you specifically designed to help us view your brand through your own eyes. This exercise helps us weave your personality into our creative design work to realize your vision.
We look at your top few competitors to gauge their marketing efforts and understand industry-specific design queues or trends to communicate with your audience more effectively. This research helps us plan and execute any on-site search engine optimization to ensure you’re ready to compete out of the gate.
Our strategy process includes developing a sitemap to visually illustrate where each and every page within your website will live and link to each other
The last step before the creative phase is wireframing. This exercise helps us establish the website information architecture without any distractions.
Once our design strategy is complete and you’re on board with the game plan, it’s time to jump into the fun part – the creative!
The point in the project that everyone looks forward to most is design. This phase is when we begin to see all of our design strategy work come to life as polished design concepts that we share with you throughout the process to provide formative feedback and make any course corrections along the way.
At this stage in website design projects, we review initial concept work with you before expanding the concept into the full suite of wireframes we developed together during our strategy phase. In some cases, we may take a mobile-first design approach if your existing website analytics suggest mobile as the priority device for your audience.
Logo Design & Branding
When approaching a logo design or branding exercise, we first review a series of initial design concepts. Once you have chosen an idea, we point ourselves in that direction and continue to refine the design work until final sign off.
Build & Test
Once everyone is on board, and the conceptual artwork is approved, we begin to build and test the project. This phase allows everyone to experience a fully functional design and address concerns before we polish everything off for deployment.
We host the beta website on our private development server allowing you time to experience the working prototype before rolling out the new website design to your audience. This opportunity allows us to put the website through final testing and address any bugs.
Logo Design & Branding
This phase allows us to prepare the final logo design for everyday use in your marketing and continue the brand expansion throughout any peripherals, such as social profile design or creating brand guideline documents.
We migrate the new website to the production server and run it through its paces during our multi-platform user testing. Our quality assurance efforts aim to iron out any wrinkles before releasing your new website design to the world.
In some cases, websites may behave differently from one server to another depending on variables such as server configuration or pre-installed software. During our launch process, we run through a pre-launch checklist to ensure everything is configured correctly and running smoothly.
Logo Design & Branding
There are specific guidelines and document standards that print shops, and other media providers will expect when receiving your artwork. During our pre-flight inspection, we prepare the logo design and brand materials to meet these standards to ensure you have everything you need to reproduce your brand with consistency and confidence.
Manage & Grow
Many people believe a design project is finished after step five, but not us! We prepare a customised tutorial to help you manage your new website and guide you through a list of best practices for the continued search engine optimisation of your website.
After your website is deployed, we offer monthly website health check-ins, automated 24/7 uptime monitoring and support to ensure your new marketing engine is safe, secure and reaching its full potential.
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