Web Design Toronto
Web Design Health & Fitness - Precision Nutrition

Website Design for Health & Fitness

Precision Nutrition

Launch website



Design Services

  • Website Architecture & Strategy
  • UX (User Experience) Design
  • Responsive Web Design
  • Advertising & Marketing Design
  • Digital Presentation Design


  • Custom WordPress Development
  • Custom PHP Web Development
  • Web Application Prototyping
  • Digital Pitch Deck Presentation

Project Overview

We’ve had the pleasure of partnering with Precision Nutrition on many campaigns ranging from digital advertising, website design and digital presentation design.

Custom WordPress website design for health and fitness with brand marketing design support.

We’ve had the pleasure of working with the team at Precision Nutrition for several years now. Initially, our relationship began with Parachute Design playing a supporting role in the website design and marketing area of their business. Not too long after feeling each other out we gladly took over as the design agency of record fully immersing ourselves in the day-to-day marketing and design projects that Precision Nutrition tirelessly rolls out.

Web Design Goals

  • Responsive website design –  Precision Nutrition manages a very steady and well-executed marketing initiative, and they may never sleep. Our role required the development of a new, custom design system for future marketing campaigns, landing pages and various marketing assets including social media advertising, digital downloads and remarketing graphics.
  • Corporate website design – for several years Precision Nutrition handled their corporate website design internally and did a fantastic job with it. Admittedly, they were never entirely satisfied with the overall user interface design, however, and that’s where Parachute Design came to the rescue with a new website design evolution.
  • Custom WordPress theme development – PN has a fantastic internally IT and development team that looks after their various web properties. As we began to take on more of the design workload, our development team began the redevelopment of the landing pages and corporate website design on WordPress. Throughout this period of revamping their digital assets, we worked closely with PN’s in-house web developer to create a WordPress architecture that could be easily managed, updated and repurposed for ongoing marketing efforts eliminating the need to start from scratch for each new campaign.
Landing Page Design for Health & Fitness Industry

Our Website Design Process

Strategy and Research

Over the course of our relationship with Precision Nutrition we’ve come to hold a very in-depth understanding of their marketing approach and design style. Having been at the forefront of marketing to health and fitness professionals for so long, PN was able to share a treasure trove of statistics, analytics and proven methodology with our design team to help us form a rock solid design strategy to work from throughout each website design project.

Initially starting with site mapping and wireframing as we would with any new web design project, this practice soon became second nature to our teams, and we now enjoy a seamless workflow that allows us to go straight to design in most cases given our history together.

Custom Web Design for Health & Fitness Industry

Web Design for Health & Fitness Organizations

Working with PN to create their new landing pages posed a new challenge for our design team. Unlike our web design for Boomerang Health, Precision Nutrition is unique their effort to provide detailed, in-depth information that is head and shoulders above everyone else in the field. Managing this amount of information and presenting an attractive user interface to prospective clients in a balanced, easy-to-read page layout put our web design skills to the test.

After our initial design work was was field tested and passed with flying colours we used this approach to develop the digital brand further and expand it across a full slate of online marketing campaigns.

Once our first few marketing campaigns successfully launched, we shifted our focus to the corporate website redesign. Similar to the landing pages, the overarching challenge with this web design project was managing large amounts of information, however, in addition to this challenge, we were tasked with taking an “information first,” or “grass roots” design approach. We welcomed this design challenge in parting with the contemporary reliance on strong hero imagery to communicate first with the view rather than typography or page content leading the messaging. Through daily collaboration with PN, we pared down the initial website design concept until we arrived at a clean and elegant website interface that paved the way for PN’s content-first approach.

Custom WordPress Theme Development

Appreciating the nuts and bolts under the fresh paint.

Beautiful from code to screen.

After completing the initial pilot campaigns for the new design, we collectively reviewed their performance before fully committing to our new strategy. After determining the new approach a success, we began working closely with PN’s in-house development team to template and catalogue each design element and page layout. This process allowed us to create a library of styles, advanced custom fields and page modules that could be used to create new landing pages on the fly without the need for a website designer or developer reducing the time and budget required to deploy future campaigns by more than fifty percent.

Responsive Presentation Design for Health & Fitness - Precision Nutrition
Mobile Web Design for Health & Fitness Organizations Mobile Landing Page Web Design for Precision Nutrition

Advertising Design

Following the design and development of each campaign throughout the year, our graphic designers work on a variety of social ad design, remarketing and digital download materials for PN clients. These materials are used across all digital platforms to promote landing pages and informational assets created earlier in the marketing process.

Website Deployment

Precision Nutrition played a very active role in the quality assurance and user testing of all web assets. Through the use of physical, “device-in-hand” testing, as well as device emulators, our teams worked together to find and iron out all display issues and bugs before each scheduled deployment.

Dr. John Berardi

“I’ve been in the online space for 20 years now and I can honestly say, without hesitation, that Parachute is the best design team I’ve ever worked with. They’re super-talented, extremely knowledgeable, highly responsive, and lightning-fast. If you’re looking for professional design, done at the highest possible level, you owe it to yourself to consider Parachute. I feel extremely lucky to get to work with Jay and his team. Just don’t take my spot on his roster!”

Precision Nutrition Logo
Dr. John Berardi,

Co-founder, Precision Nutrition

Ongoing Partnership

As the design company of record Parachute Design continues to fully support the day-to-day design and development needs and support tasks for Precision Nutrition so that they can focus on what they do best, but sharing their industry-leading health and fitness research with the world.

Let's make something.

Partners like Precision Nutrition rely on our Toronto web designers and graphic designers to create timely digital marketing assets on the fly. Our creative team stays creative and nimble in order to tackle whatever our clients throw at us on a day-to-day basis. Contact us to learn more about how we can help your company grow.

Start a project
APN Health Center Web Design


All Points North

Let's make something.

Partners like Precision Nutrition rely on our Toronto web designers and graphic designers to create timely digital marketing assets on the fly. Our creative team stays creative and nimble in order to tackle whatever our clients throw at us on a day-to-day basis. Contact us to learn more about how we can help your company grow.

Start a project