Hand-crafted WordPress web design for a Canadian AI developer.
Canada has seen exponential growth in the technology field, namely within the artificial intelligence development sector. Given our Toronto web design company has extensive experience working with AI development firms, Montreal-based Automat AI found a web design partner willing and ready with the expertise and creativity needed to help grow their digital marketing.
Web Design Goals
- Digital rebranding – Automat was ready to take the next step forward with a digital branding overhaul and required our Toronto branding designers to aid in the transition from the original brand, to the new.
- Website user interface design – to expand the new corporate branding across the firm’s digital marketing assets our primary goal in the project was to completely reimagine the website user interface and plan for a truly responsive experience.
- Custom WordPress development – to support the new website design and allow stakeholders to fully manage the new website from top to bottom our Toronto WordPress developers were tasked with hand-crafting a tailored WordPress solution to meet our client’s needs.
Web Design Process
Strategy and Research
After kicking off, we faced our first challenge in the project. The analytics data available on the previous website was nearly non-existent. In situations such as this, the extensive knowledge and experience of our Toronto web design agency toe the line. After almost 20 years in the web design industry, our team has built upon tried and true methods of creating website design strategies that are both creative and highly functional. Automat relied on this experience throughout the site mapping and wireframe design phases.
As with all our web design projects, we share access with all people involved on both sides of the table to an interactive prototyping tool. This tool allows stakeholders to view wireframes in context, whether it be a desktop or mobile environment to understand the user experience we’ve mapped out for the new website. This process allows our web designers to quickly make adjustments and changes without the worry of polished design, ultimately reducing the need for revisions during the design phase.
Website Design for B2B Technology Firms
With the approval of the wireframes, our web designers set to work, creating the initial website concept polished for review with decision-makers at Automat. Our approach to crafting a unique and ownable digital brand focused on the use of chat bubbles and common chat UI elements that we’ve all become intimately familiar with on our devices. This chat concept was carefully woven throughout the complete website design system to serve as the foundation for Automat’s core service offering – conversational AI.
Without the use of traditional edge-to-edge graphics and the need to visualize artificial intelligence without the clichéd neural network images, our design focus narrowed in on the devices that humans will use to experience Automat’s conversational AI software. Showcasing real-world examples of the conversational AI system in the wild allowed us to declutter the user interface and offer a clear and focused message throughout the website.