Website Design for AI Technology Firm – Automat AI

Web Design for AI Technology

Automat AI

Launch website



Web Design Services

  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting


  • Custom WordPress Development
  • Custom Website Development
  • Search Engine Optimization
  • WordPress Training

Project Overview

A detailed overview of how our Toronto web design firm reimagined the digital branding and online experience for one of Canada’s leading AI developers.

Hand-crafted WordPress web design for a Canadian AI developer.

Canada has seen exponential growth in the technology field, namely within the artificial intelligence development sector. Given our Toronto web design company has extensive experience working with AI development firms, Montreal-based Automat AI found a web design partner willing and ready with the expertise and creativity needed to help grow their digital marketing.

Web Design Goals

  • Digital rebranding – Automat was ready to take the next step forward with a digital branding overhaul and required our Toronto logo designers to aid in the transition from the original brand, to the new.
  • Website user interface design – to expand the new corporate branding across the firm’s digital marketing assets our primary goal in the project was to completely reimagine the website user interface and plan for a truly responsive experience.
  • Custom WordPress development – to support the new website design and allow stakeholders to fully manage the new website from top to bottom our Toronto WordPress developers were tasked with hand-crafting a tailored WordPress solution to meet our client’s needs.
Website Design for AI Developer - Automat AI

Web Design Process

Strategy and Research

After kicking off, we faced our first challenge in the project. The analytics data available on the previous website was nearly non-existent. In situations such as this, the extensive knowledge and experience of our Toronto web design agency toe the line. After almost 20 years in the web design industry, our team has built upon tried and true methods of creating website design strategies that are both creative and highly functional. Automat relied on this experience throughout the site mapping and wireframe design phases.

As with all our web design projects, we share access with all people involved on both sides of the table to an interactive prototyping tool. This tool allows stakeholders to view wireframes in context, whether it be a desktop or mobile environment to understand the user experience we’ve mapped out for the new website. This process allows our web designers to quickly make adjustments and changes without the worry of polished design, ultimately reducing the need for revisions during the design phase.

B2B Web Design for AI Companies - Automat AI

Website Design for B2B Technology Firms

With the approval of the wireframes, our web designers set to work, creating the initial website concept polished for review with decision-makers at Automat. Our approach to crafting a unique and ownable digital brand focused on the use of chat bubbles and common chat UI elements that we’ve all become intimately familiar with on our devices. This chat concept was carefully woven throughout the complete website design system to serve as the foundation for Automat’s core service offering – conversational AI.

Without the use of traditional edge-to-edge graphics and the need to visualize artificial intelligence without the clichéd neural network images, our design focus narrowed in on the devices that humans will use to experience Automat’s conversational AI software. Showcasing real-world examples of the conversational AI system in the wild allowed us to declutter the user interface and offer a clear and focused message throughout the website.

Responsive Web Design

Crafting a complete experience.

WordPress Website Development

As a boutique web design agency in Toronto, our creative and development teams tend to be much more in-sync and hands-on throughout the web design process. Our web developers join the project during the wireframing stage to ensure our strategy focuses on both the left and right brain. At the same time, our web designers support the development team throughout development refining graphics and addressing any user experience hurdles that pop up along the way.

As our developers play a vital role in the project from the start, we can transition from design to development sooner and more efficiently than many other web design firms. This configuration benefits our clients in terms of timelines, budget and ultimately a more polished end product as well.

Adaptive Web Design for B2B Tech Firms
Responsive B2B Web Design for AI Firms Mobile Website Design for B2B AI Companies

Every aspect of the new Automat website was carefully crafted and customized in WordPress to ensure complete control of design and content management. Just as our designers poured their heart into a beautiful new user interface design, our developers worked tediously over the backend of the website to ensure the select few who have access are comfortable and have every tool made available to them.

Website Deployment

After wrapping up our two-stage quality assurance testing, Automat took the beta website for a final test drive before ramping up for launch day. On our advice – there’s that experience popping up again – Automat opted for a soft launch to allow the new website to settle into its new home on the production server comfortably. Making use of a managed WordPress hosting platform allowed everyone to perform a thorough post-launch review and apply updates discreetly.

Once the powers that be were happy, we received the green light to flip the DNS over to the new environment and share the website with the world.

WordPres Web Design for B2B AI Companies

CMS Training and SEO Best Practices

Before handing over the keys to the new website and content management system, we schedule an online CMS demo and take some time to review the custom WordPress backend with the new website admins. This session is recorded and made available for download so that our clients have access to a guided training session should they forget how to use a tool or experience turnover in their marketing department.

During this training session, we also cover website and SEO best practices to ensure that the ongoing management of the website stays true to form so that performance and organic rankings continue to trend in the right direction.

About Parachute Design

For nearly 20 years, Parachute Design has been a leading Toronto web design agency. Our web designers specialize in custom WordPress design for all industries and have the experience to deliver highly functional and creative solutions to businesses of all shapes and sizes.

To learn more about our web design services or to get a quote for your next project, please complete our web design proposal planner or contact our Toronto web design company at 416-901-8633.

Let’s make something.

Professional web design can set your business apart from the competition. Contact our Toronto web design company and let us help plan and execute your next project.

Start A Project
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Let’s make something.

Professional web design can set your business apart from the competition. Contact our Toronto web design company and let us help plan and execute your next project.

Start A Project
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