Web Design Toronto

Parachute custom-designs and custom-develops every website on WordPress, with no templates or themes, and builds technical SEO and GEO into every phase from discovery through launch. The Toronto agency has 23 years of experience and has delivered more than 400 websites for organizations including SickKids, Intact Insurance and the Government of Ontario. Clients rate Parachute 4.9 out of 5 from 34 reviews on Clutch.

Parachute Design has been in business since 2003. Jay Eckert founded the business as Jay Eckert Creative, and it has operated under the Parachute Design name since 2008. The agency focuses on custom web design, WordPress development and branding for mid-to-large organizations.

Parachute has a team of 12: six designers and six developers. The team has worked remotely since 2009, which lets it support clients across Canadian and US time zones.

Parachute Design is based in Toronto, Ontario, and works with clients across Canada and the United States. It has delivered websites and branding for organizations in Ontario, Alberta, British Columbia, Quebec, New Brunswick, Nova Scotia, and Newfoundland and Labrador.

Founder and Creative Director Jay Eckert is a Registered Graphic Designer (RGD) with the Association of Registered Graphic Designers and a Certified Design Professional (CDP) with Design Professionals of Canada (DesCan), formerly the Graphic Designers of Canada. In 2025 he served as an expert witness in federal court for the Competition Bureau of Canada on web design, web development and UX design.

You work directly with Parachute’s project manager, who has two decades of experience in web design, web development and branding. The same project manager and web designer stay with your project from start to finish, and the lead developer assigned to your project joins where needed.

A custom website from Parachute, a Toronto web design agency, starts at $25,000 for a microsite. Most projects fall between $35,000 and $60,000. Larger, more complex builds with portals, eCommerce, or custom integrations range from $65,000 to $100,000 or more. All pricing is in Canadian dollars. Two factors drive cost: the number of unique page templates and the functionality required.

Branding projects at Parachute, including logo design, start at $5,000 for a brand refresh and $10,000 for a new brand identity. A refresh updates an existing brand without replacing it. A new identity includes three original logo concepts, refined into a brand identity manual and business systems. Projects with brand extension assets are priced higher. Contact Parachute for a quote based on your brief.

Most Parachute website projects take 12 to 20 weeks from discovery to launch, and microsites can launch in as little as 10 weeks. Timeline depends on the number of unique page designs, the complexity of functionality, and the depth of SEO and keyword research involved. Projects with portals, eCommerce, or custom integrations take longer.

Parachute maintenance plans start at $600 per month for core updates, plugin management, and staging-tested deployments. Higher plans add security audits, SEO health checks, accessibility audits, keyword tracking and 24/7 monitoring. Across a year, post-launch costs, including maintenance, typically run 15 to 25 percent of the initial development investment. Every project includes 60 days of complimentary support after launch.

Send your RFP or project brief through the quote form, or call Parachute at (416) 901-8633. A brief that lists your goals, page types and required functionality produces an accurate proposal fastest. Please use the form rather than social media messages, which are often filtered as spam.

Parachute follows a six-step process refined since 2003: Discovery, Strategy, Creative Design, Development, Launch, and Manage and Grow. Every project moves through all six steps. Technical SEO and GEO are integrated at every phase, not added at the end.

Parachute builds only on WordPress because it is the most flexible platform for fully custom design and the most compatible with external tools and integrations. WordPress with Advanced Custom Fields lets us build any content structure a client needs without the limits of a closed platform. Online stores are built on WooCommerce, and when you already run another commerce, CRM or ERP system, Parachute connects your WordPress site to it.

No. Parachute does not use purchased themes or website builders. Every site is custom-designed and custom-developed. Off-the-shelf themes limit design and functionality and get in the way of building exactly what a client needs.

Parachute connects WordPress websites to HubSpot, Salesforce, Microsoft Dynamics, Marketo and other platforms, and builds custom API connections where no standard integration exists. Parachute builds the website side of the connection and the transfer of data to your platform. Configuration inside the CRM stays with your team or the CRM vendor.

Parachute almost never takes over websites built by another firm, because for most organizations a purpose-built rebuild is the better investment. Taking over an inherited site means paying a new team to learn an architecture it did not design, and some problems cannot be fixed cleanly without rebuilding. Over a few years, a custom WordPress site is often less expensive than ongoing repairs. Parachute maintains every website it builds.

Yes. Parachute builds technical SEO and generative engine optimization (GEO) into every project from discovery through launch. GEO helps your business get found and cited by AI tools like ChatGPT and Google AI Overviews. This is built in, not an add-on, and we train your team to manage it after launch so your visibility does not depend on us.

Yes. Parachute has deep experience with AODA, ADA, and WCAG compliance. We build every site to WCAG 2.2 Level AA and verify it by hand as well as with automated tools, because automated testing alone catches only a minority of issues. Overlay widgets do not produce real conformance, so every fix lives in the code itself.

Parachute specializes in B2B and professional services. Our deepest experience is in legal, financial, healthcare, government, and association websites, where credibility and compliance matter more than price. We work across all industries, but these verticals are our core.

Parachute builds exclusively on WordPress. We do not develop on Shopify, Webflow, Framer, or Kentico, and we do not offer content writing, translation, photography, video production, or mobile app development. For these, we refer vendors we have worked with, and you contract them directly.