A custom WordPress website from Parachute Design, a Toronto agency, starts at $25,000 CAD for a microsite; most projects fall between $35,000 and $60,000, and enterprise builds with 20 or more unique page templates start at $60,000.
Three things move the number. The first is the number of unique page templates your site needs; the average website has 12 to 15. The second is functionality: a custom online store starts at $40,000; in our website cost calculator, multi-language support adds about $5,000, and third-party integrations add $1,000 to $8,000. The third is strategy and brand work added to the build: SEO and AI search strategy adds $3,000 to $10,000, a brand refresh starts at $5,000, and a new brand identity starts at $10,000. All prices are in Canadian dollars.
What does each type of WordPress website cost?
| Microsite | Standard | Enterprise | eCommerce | |
|---|---|---|---|---|
| Price | From $25,000 | $35,000 to $60,000 | From $60,000 | From $40,000 |
| Scope | A small site with few unique page templates | A company website; the average site has 12 to 15 unique templates | 20 or more unique page templates, often with portals or custom integrations | A custom online store on WooCommerce, with Stripe, Moneris or other payment integrations |
| What it includes | Discovery, UX design, custom design and development, content management, technical SEO and GEO, training, 60 days of aftercare | Everything in a microsite, across a full set of page templates | Everything in Standard, plus the portals, integrations and content structure a large organization needs | A product architecture and checkout designed around how your business sells, connected to your existing commerce platform where you run one |
| Timeline | As little as 10 weeks | 12 to 20 weeks | 12 to 20 weeks, longer with portals or custom integrations | Longer than a standard build |
Every project starts with Discovery, beginning with a review of your analytics and competitors, followed by UX design. Every tier includes custom design and custom development on WordPress, with no purchased themes or website builders. Your team edits content in Advanced Custom Fields, using components toggled on or off within an approved architecture. Technical SEO and GEO are built into every phase from discovery through launch, and every site is designed and built to WCAG 2.2 Level AA. We train your team before or at launch, and every project includes 60 days of aftercare.
Why does a custom WordPress website cost more than a template site?
WordPress itself is free, open-source software. What you pay for is the design, development, strategy and testing that turn it into a website for your organization.
A template site starts from a theme built for many businesses at once. Setup is fast and inexpensive, and the limits come later: layouts the theme doesn’t support, and page content locked inside its own formatting layer.
A custom site starts from your content and your users. Parachute designs each page template for your organization, builds the content structure in Advanced Custom Fields, and builds technical SEO, GEO and accessibility into the code from the start. The added cost is design and development time spent on your website instead of on a theme you work around.
General pricing guides quote a wider range that starts lower. Hostinger’s 2026 guide to website costs puts a complex custom build from a freelancer or agency at $5,000 to $30,000 or more. Parachute starts at $25,000 because every build includes a unique design for each page template, a content structure built in Advanced Custom Fields, technical SEO and GEO from discovery through launch, design and build to WCAG 2.2 Level AA, training for your team and 60 days of aftercare.
What does a 20-page corporate website cost?
Cost follows unique page templates, not total pages. Twenty pages of a corporate site usually share templates: service pages share one layout, team profiles share another, and news posts share a third. The average website has 12 to 15 unique templates, so a 20-page corporate site at Parachute typically falls between $35,000 and $60,000.
If each of the 20 pages needs its own design, the site has 20 unique templates and counts as an enterprise build, which starts at $60,000.
What should a professional services firm budget for a website redesign?
Parachute specializes in B2B and professional services: law firms, financial services, healthcare, government and associations. Most of our projects fall between $35,000 and $60,000. A firm site with 20 or more unique page templates starts at $60,000.
Functionality is what moves a firm toward the top of that range. Our law firm website work for McMillan LLP shows the kind of scope involved. The site’s content management system handles more than 7,000 pages across three languages. It includes a private client payment portal integrated with Moneris, Vuture email marketing in English and French, and PDF and Word documents generated on the fly from the firm’s profiles, services and publications. More than 30 people at the firm took part, and research began nearly three years before launch.
What does a WordPress website cost after launch?
Every Parachute website includes 60 days of aftercare. During that time, we watch the site’s SEO and performance health and review your analytics and Search Console data on day 30 and day 60 against the baseline set in Discovery. Kinsta checks your site’s uptime.
Ongoing maintenance plans start at $600 per month for core updates, plugin management and staging-tested deployments. Higher plans add security audits, SEO health checks, accessibility audits, keyword tracking and 24/7 monitoring. Across a year, post-launch costs, including maintenance, typically run 15 to 25 percent of the initial development investment. On a $40,000 build, that is $6,000 to $10,000 a year.
Hosting runs on Kinsta. Parachute manages the technical relationship, and you handle the hosting agreement and billing directly with Kinsta.
What is not included in the price?
Parachute does not offer content writing, translation, photography or video production. For these, we refer vendors we have worked with, and you contract them directly.
Frequently asked questions
At Parachute Design, a Toronto agency, a custom WordPress website starts at $25,000 CAD for a microsite. Most projects fall between $35,000 and $60,000. Enterprise builds with 20 or more unique page templates start at $60,000, and custom eCommerce builds start at $40,000.
A template site starts from a theme built for many businesses, so most of its cost is setup. A custom site is designed and developed for one organization, with its own page templates, content structure and integrations, and with technical SEO, GEO and WCAG 2.2 Level AA accessibility built in from discovery through launch. At Parachute, that work starts at $25,000 for a microsite.
Cost follows unique page templates, not total pages. The average website has 12 to 15 unique templates, so a 20-page corporate site at Parachute typically falls between $35,000 and $60,000. If each of the 20 pages needs its own design, the site counts as an enterprise build, which starts at $60,000.
Two factors drive the cost: the number of unique page templates and the required functionality, such as portals, online stores, or custom integrations. In Parachute’s website cost calculator, multi-language support adds about $5,000, third-party integrations add $1,000 to $8,000, and SEO and AI search strategy adds $3,000 to $10,000. A brand refresh alongside the redesign starts at $5,000, and a new brand identity starts at $10,000.
Parachute specializes in professional services websites, and most of its projects fall between $35,000 and $60,000 CAD. Firm sites with 20 or more unique page templates start at $60,000. Plan for post-launch costs, including maintenance, of 15 to 25 percent of the initial development investment each year.
Parachute designs and builds every website on WordPress for mid-to-large organizations, and our custom WordPress development page explains how we scope and deliver each build.
