Web Design for SaaS Companies

Since 2003 our web design agency has specialized in the best SaaS websites helping our clients elevate their brand identity and stay on the cutting edge of their competitive and fast-paced industry.

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Web Design SaaS Companies
Our services

Custom Web Design for SaaS Companies.

Our team has years of experience creating the best SaaS website designs that push the envelope.

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SaaS Web Design

Award-winning website design that sets SaaS companies apart from the competition and engages your B2B website visitors at new levels.

SaaS Web Development

Our highly skilled SaaS web developers in Toronto are not your typical tech-savvy website gurus. Our development team focuses on creative ideas that convert visitors.

SaaS WordPress Design

Our software-as-a-service WordPress developers have been honing their skills and customizing the world’s most popular content management platform since 2003.

SEO for SaaS

Weaving our professional search engine optimization services into our visual appeal ensures your new website dominates competitive organic search.

Conversion Rate Optimization

Understanding the target audience is paramount for SaaS businesses and relying on customer stories to drive design elements ensures optimal conversion rates.

SaaS Branding

The SaaS industry is highly competitive and companies need to adapt quickly. Our trusted brand experts have the skillset to refine and refresh your brand assets.

SaaS Web design since 2003.

In 2003 Jay Eckert started a freelance web design consultancy and at first managed all aspects of SaaS website designs on his own. After nurturing the small business for a few years, Jay began building an award-winning design team. In 2009 the freelance business was incorporated as Parachute Design and the rest is history.

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Websites Deployed


Logo Designs


Brand Refreshes


Client Engagements


We’re an award-winning SaaS web design company.

The best SaaS websites convert visitors into customers.

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“We researched several prominent design firms – Parachute was the natural choice to create the best SaaS website. A super talented bunch, fast and a pleasure to work with!”

Shauna Mercy,Marketing Director, integrate.AI

“Having witnessed Parachute’s web design process with a shared client, there was no question as to who would create our new website. Parachute took our ideas and brought them to life using their creativity and expertise on a very short timeline. Since launch, our new website has exceeded expectations and continues generating leads. I would recommend Parachute Design in a heartbeat.”

Kevin Butler,VP of Marketing, Goose Digital

“The most unique aspect about Parachute is that they get right to the important elements of the project. They don’t put too much weight on nebulous exercises around exploring your inner self. Instead, they get right down to the key elements and design examples for your SaaS business. They’re practical and don’t waste time on exercises that ultimately won’t bear fruit.”

Cam Carver,CEO, Workbench Energy

Looking for a SaaS web design quote?

Let’s schedule a call to discuss your website design project. Contact us to discuss our web design strategies guaranteed to boost your business!

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Cutting-edge SaaS Web Design Services

Similar to website design for technology companiesSaaS website design requires a superior level of creativity and understanding from the web designer than most other industries. Much like a technology firm, SaaS providers tend to be much more comfortable pushing the creative envelope in terms of site design and development. SaaS businesses are often more willing to experiment with new concepts and ideas, both in terms of functionality and user interface design that are at the leading edge of contemporary web design trends. This often includes redefining their colour palette and reimagining key features of the digital experience based on analytics software and social proof.


The digital rebrand and custom ad agency website design for one of North America’s leaders in journey advertising and how Acuity Ads became illumin.

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • Search Engine Optimization
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Where the best SaaS websites commonly differ from a typical technology firm is that they are designed to sell a SaaS product on the spot. Converting visitors into customers in just a few clicks through online forms and social media campaigns immediately is a top priority compared to a technology firm’s website that may focus primarily on offering information and generating enough curiosity that encourages customers to email or pick up the phone.

Since 2003 our Toronto web designers have been carefully crafting high-performance SaaS websites for leading technology firms in Toronto and across North America. With this strong foundation of experience, we’ve created a comprehensive understanding of the best practices for SaaS website design.

Goose Digital

A website design case study focused on our business-to-business website design solution for one of Canada’s top marketing automation experts.

  • Website Architecture & Strategy
  • UX (User Experience) Design
  • Responsive Website Design
  • Custom WordPress Development
  • Search Engine Optimization
  • Conversion Rate Optimization
  • Art Direction & Consulting
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Best Practices for SaaS Web Designs

SaaS Website Designs Should Push the Envelope

A general rule of thumb most web designers follow is to create an interface design that is creative, but also complies with the users’ expectations. Quite often we find website designs that challenge the visitors’ expectations to the degree that causes discomfort and confusion. This results in increased bounce rates and a general dip in sales or conversions. SaaS website design is somewhat of an outlier in terms of this design rule. Web-users that are searching the web for the latest SaaS solutions for their business are often more in tune with creativity and enjoy being entertained by something new and unexpected. Users will often consider the complete website experience, its different elements and design elements, rather than just the product features or social proof when making a decision about the software as fit for their business.

The nature of the visitors allows effective SaaS providers to allow more of their personality and innate creativity to shine through in their public-facing site than business owners in most other industries. The typical SaaS customer will make a judgement on the appearance of creativity, thought and overall effort put into the interface design and user experience in ways that customers in other industries would scoff at.

As with tech firms, the SaaS industry is fast-paced and always evolving. For that reason, SaaS providers rely on our expert UI design and development expertise for multiple iterations of their site over time. With careful strategy and planning, a custom WordPress development will allow the business owner to modify and evolve the site over time with minimal investment compared to a traditional website design overhaul.

Workbench Energy

A deep dive into corporate rebranding with the merger of NRG Peaks and newly acquired Workbench as Workbench Energy.

  • Corporate Branding
  • Logo Design
  • UX Design
  • Information Architecture
  • Responsive Web Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • Custom Web Development
  • Calculator Development
  • Search Engine Optimization
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Enhanced User Experience and Interaction Design

SaaS website design often includes a unique user experience through custom website development and interaction design. To improve a beautiful trendsetting user interface design, SaaS websites often do a great job offering a unique user experience through physical user interactions that create a more meaningful and memorable experience for visitors. It’s all about the ‘wow’ factor when selling SaaS products!

Balanced Page Content

Similar to web design for technology companies, the best SaaS website designs tend to offer more streamlined content than a traditional B2B site design. While tech firms will provide the bare minimum in terms of web content to focus more on the visual elements and generate curiosity in visitors, SaaS businesses will draw web design inspiration from industry leaders and offer less content than typical B2C web pages. SaaS businesses will, however, provide more content than the bare minimum to ensure that users have just enough information to make a decision to buy right from the pricing page, rather than call with a question and enter the sales funnel.

Flexibility Opens the Door to Longevity

When planning a new site design for a SaaS provider, it is critical to plan ahead for the future. SaaS providers tend to stay ahead of the trends on a year-to-year basis and require a backend that is flexible enough to evolve over the lifespan of the site without having to invest too heavily for incremental front-end design changes. To help our SaaS clients extend their brand and lifespan with the best SaaS website designs we recommend custom WordPress design and development to maximize flexibility and the longevity of the website.

SaaS Web design since 2003.

In 2003 Jay Eckert started a freelance web design company and at first managed all aspects of SaaS website designs on his own. After nurturing the small business for a few years, Jay began building an award-winning design team. In 2009 the freelance business was incorporated as Parachute Design and the rest is history.

Get a SaaS web design quote.

Contact us to discuss your SaaS web design project and learn more about our time-tested performance and optimization strategies.

Start a project