Your Website Must Be Mobile-Responsive
If you want your website to perform well and rank better, it has to be mobile-responsive. The most visited architecture websites will be ones that are accessible on all devices. The number of people using their phones to research and find architects, engineers, and other professionals online is rising. As a result, Google now uses mobile optimization as a ranking factor.
Therefore, creating a website design that adjusts itself automatically to fit any screen size is important. A responsive website design:
- improves your visitor’s user experience
- reduces your bounce rate
- and improves your position on the SERPs
Reflect Your Brand
To build a great website, you must consider your firm’s brand. Your brand is more than your company colours or logo. It’s about how your clients perceive your engineering or architecture firm.
Since your company website is, most likely, the first place clients interact with your firm, ensuring your web design establishes a strong brand identity is important.
Your website is the best vehicle to capture your brand’s uniqueness and authenticity. Achieving this sets you apart from your competitors and highlights your expertise, thus increasing trust in the quality of work you do.
Optimize Pages For SEO
Search engine optimization (SEO) is one of the most important best practices to ensure your engineering or architecture website thrives online.
As you optimize your page content for keywords relevant to your company and services, your rankings on the SERPs will rise.
However, keyword optimization isn’t the only important SEO factor. Others include inbound and outbound linking, image optimization, web design, user experience, domain authority, page speed, mobile friendliness, social signals, and more.
At Parachute Design, we set your website up for success by optimizing for SEO from the start.
Outline Your Services Clearly
Your website must have a service page describing your firm’s value to clients. Providing a full list of the services you offer to your clients is crucial to the eventual success of your business. Ensure the service page tab on your home page is easy to find and access.
If your architecture or engineering company offers a wide range of services, it’s best to create several service pages. This optimizes your website and improves your SERP rankings for more targeted service keywords.