Website Design for Architects and Engineers

Quality Content

Contrary to popular belief, showcasing your project portfolio isn’t the best way to communicate your expertise as an engineer or architect. The best way to showcase your talent and expertise is by answering your potential clients’ most pressing questions.

Some of these questions include your:

• costs
• project timeframes
• expertise levels
• work process
• and many more basic questions

The more answers you provide to your clients, the better.

To provide these answers, you need to prioritize content. Your web copy needs to clearly explain who you are and what you can do for your clients.

Your Contact Info Must Be Easily Accessible

Clear contact information helps your business firm look accessible and builds trust in your brand. That’s why our website designers work hard to ensure your company’s contact info is always visible and easy to find.

Below are the basics to include on your ‘contact us’ page

• Company name
• Email address
• Phone number
• Fax number (if you use one)
• Office location (add a link to a roadmap)
• Contact form link

Your Website Must Be Mobile-Responsive

If you want your website to perform well and rank better, it has to be mobile-responsive. The most visited architecture websites will be ones that are accessible on all devices. The number of people using their phones to research and find architects, engineers, and other professionals online is rising. As a result, Google now uses mobile optimization as a ranking factor.

Therefore, creating a website design that adjusts itself automatically to fit any screen size is important. A responsive website design:

• improves your visitor’s user experience
• reduces your bounce rate
• and improves your position on the SERPs

 Reflect Your Brand

To build a great website, you must consider your firm’s brand. Your brand is more than your company colours or logo. It’s about how your clients perceive your engineering or architecture firm.

Since your company website is, most likely, the first place clients interact with your firm, ensuring your web design establishes a strong brand identity is important.

Your website is the best vehicle to capture your brand’s uniqueness and authenticity. Achieving this sets you apart from your competitors and highlights your expertise, thus increasing trust in the quality of work you do.

Optimize Pages For SEO

Search engine optimization (SEO) is one of the most important best practices to ensure your engineering or architecture website thrives online.

As you optimize your page content for keywords relevant to your company and services, your rankings on the SERPs will rise.

However, keyword optimization isn’t the only important SEO factor. Others include inbound and outbound linking, image optimization, web design, user experience, domain authority, page speed, mobile friendliness, social signals, and more.

At Parachute Design, we set your website up for success by optimizing for SEO from the start.

Outline Your Services Clearly

Your website must have a service page describing your firm’s value to clients. Providing a full list of the services you offer to your clients is crucial to the eventual success of your business. Ensure the service page tab on your home page is easy to find and access.

If your architecture or engineering company offers a wide range of services, it’s best to create several service pages. This optimizes your website and improves your SERP rankings for more targeted service keywords.

Showcase Past Projects

Showcasing past projects isn’t about picking projects and placing them all over your homepage, hoping they’ll attract customers. It’s about selecting the right projects to send visitors a clear message on your homepage or portfolio page. And the message is, ‘we’re leading experts in our field.’

Because past projects have a significant role, you want to design your home page with evidence of these projects. Have a section showcasing your projects and link to their pages or your portfolio page where potential clients can go to learn more.

Clear Call To Action

The purpose of your engineering or architecture website is to inform potential clients of your offerings and to start the sales process. However, you can’t start your sales process without adding call-to-action (CTA) buttons on your site.

CTAs on your architecture site tell your visitors what they should do next. That’s why they’re crucial to your conversion rates. They make it easy to make a purchase or fill out a form and take the first step toward becoming a customer.

Client Testimonials

One of the most important pieces of content to feature on your architecture website is client testimonials. They help you build trust with prospective clients and showcase the benefits of working with your company.

Testimonials show that other people have used your services and were happy with the experience they had. This helps to legitimize your business and show prospects that they can trust you to get the job done.

Thus, client testimonials are important in giving your leads the final push they need to contact your company offices.

Post Regularly On Your Blog

Most top architecture websites have one thing in common: They maintain a frequently updated blog to secure their strong online presence. So, you want to make sure your website design features a clear blog section.

Keeping your blog content fresh, relevant, and informative is one of the best ways to attract a growing and loyal audience.

At Parachute Design, we specialize in creating tailored websites that perfectly reflect your brand and your business needs. We have experience in engineering and architecture website design and will ensure that your site looks impressive and performs well at the same time.