Web Design for Health and Fitness Organizations

Custom website design for health and fitness organizations that convert casual browsers into high-quality leads.

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Web Design for Health and Fitness Organizations
Our services

Custom Web Design for Health & Fitness Companies.

Since 2003 our team has refined the health and fitness website design process into a time-tested strategy.

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Health & Fitness Web Design

Award-winning health and fitness web design for large and small organizations across the industry.

Website Development

Our expert website developers have years of experience building compliant websites that stand the test of time.

Custom WordPress

Our talented WordPress developers have been customizing the world’s most popular CMS since 2003.

SEO for Health & Fitness

Weaving our SEO expertise into our creative design ensures your business tops organic search results.

Conversion Rate Optimization

Our UX design and strategy drive more leads from search engines and turns visitors into clients.

Branding for Health & Fitness

A strong brand identity is crucial to promote brand awareness and drive new business to your company.

Hand-crafted Health & Fitness Web Design Since 2003.

In 2003 Jay Eckert started a freelance web design consultancy and at first managed all aspects of health and fitness website designs on his own. After nurturing the small business for a few years, Jay began building an award-winning design team. In 2009 the freelance business was incorporated as Parachute Design and the rest is history.

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Websites Deployed


Brand Refreshes


Logo Designs


Successful Engagements


An award-winning health and fitness website design company.

The best health and fitness websites convert visitors into new clients.

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What our clients say...

I’ve been in the online space for 20 years now and I can honestly say, without hesitation, that Parachute is the best design team I’ve ever worked with. They’re super-talented, extremely knowledgeable, highly responsive, and lightning-fast. If you’re looking for professional design, done at the highest possible level, you owe it to yourself to consider Parachute. I feel extremely lucky to get to work with Jay and his team. Just don’t take my spot on his roster!

Dr. John Berardi,Co-founder, Precision Nutrition

Ok, you can stop looking for a web designer. Go with Parachute as I’ve already done all the homework. They listen but know when to push back and are on time, and stick to promises. Only 2 weeks post-launch and are already seeing some organic wins, including higher Google rankings, more contact requests, phone calls, and new patients booked online!

Joon Nah,Co-founder, Cornerstone Physiotherapy

Over the course of our project, we changed direction a few times and were impressed with how easily the team at Parachute changed gears and helped us refocus. We relied on their creative and technical expertise to help navigate the challenges in a very expansive website redesign and were impressed with the level of support we received post-launch. I’d recommend Parachute to anyone looking for a trusted partner to upgrade their digital marketing.

Anna Mason,Marketing Director, All Points North

Talk to our health and fitness web design experts

Health and fitness website design requires a mix of experience and creativity. We have more than 20 years of industry experience and a track record to back it up. Contact us and learn how we can help your business grow.

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Custom Website Design for Health & Fitness Organizations

Like any other industry creating a successful website design and user experience for the health and fitness audience takes much more than a great user interface design. Health and fitness organizations tend to carry a unique need for approaching website design and digital marketing. The backbone of a health and fitness-focused website is content. Not just well-written content, but meaningful content presented clearly and efficiently. Focusing your website design strategy on content can often be challenging as health and fitness audiences crave information. People interested in this type of in-depth information are unique to most others as they’re more willing to spend time on a website reading in-depth articles, whereas most of us are more comfortable casually scanning through the page headings for what we’re looking for specifically or finding something to click. On the surface, you may think the content strategy doesn’t fall on the web designer as much as the client or copywriter; however, without considering this particular user experience, a website design for health and fitness can quickly get derailed.

To see how our Toronto Web Design Agency puts these best practices in action, have a look at our Precision Nutrition website design case study for a visual presentation of our web design approach.

For deeper insight into our approach to website design for health and fitness organizations, let’s look at some best practices to follow…


Precision Nutrition

We’ve had the pleasure of partnering with Precision Nutrition on many campaigns ranging from digital advertising, website design and digital presentation design.

  • Website Architecture & Strategy
  • UX (User Experience) Design
  • Responsive Design & Build
  • Custom WordPress Development
  • Advertising & Marketing Design
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Best Practices for Health & Fitness Web Design

Clean, Effective Design

Understanding how valuable the information on health-oriented websites is, special consideration should be taken to ensure that the design is clean and uncluttered. Allowing for more breathing room and breaks in the presentation of information allows users to absorb the vast amounts of information they’re seeking from the website.

Controlled Colour Palette

Keeping the colour palette in check is essential. This is not to say we should create health and fitness websites devoid of colour and excitement or rely on the traditional blue and white. The idea is to keep the colour palette under control by limiting the use of a wide range of colours and maintaining a healthy level of contrast between colour, image and content.


Typography plays a crucial role in the success of the website design in several ways. Using a modern, easy-to-read typeface allows the audience to scan and find what they’re looking for quickly, reducing the strain on their eyes as they read larger blocks of content. Using a slightly larger point size and increased line height allows the reader’s eyes to relax a little more than usual and will keep visitors on the website longer.

All Points North

An elegant new website design powered by custom WordPress development for one of the world’s most exclusive mental health centers located in the heart of Colorado’s rocket mountains.

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • Systems Integration
  • Search Engine Optimization
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Efficient and intuitive navigation design is a must for any website, in our opinion; however, in the case of health and fitness websites, we strive to take this one step further. In addition to an intuitive navigational experience, we try to boil navigation down and group related information more than a typical website. This helps users easily navigate their topic of interest and allows for great on-site cross-linking opportunities to boost the website’s search engine performance.


Photography plays a major role in health and fitness-focused website designs. As health-related information can often be stress-inducing or carry with it a powerful emotional response, selecting calming or more positive imagery can help balance the experience on the website for the audience and ultimately leave a more positive, lasting impression between the brand and viewer.

Responsive and Accessible

It’s become increasingly rare to stumble across a website that is not yet responsive to your mobile device; however, the health and fitness field may be the slowest to adapt next to the financial industry. There’s no clear reason why this is the case. It could be tighter budgets or simply the fact that these websites tend to be rather daunting and information-heavy for their owners. The time commitment required for the organization to invest in a website redesign can be quite extensive.

Our approach to website design for health and fitness organizations boils down to a pretty simple rule:

The website should be accessible anytime, anywhere.

Cornerstone Physiotherapy

Fine-tuning the digital marketing and search engine optimization of a well-established Physiotherapy Clinic in Toronto and the surrounding area.

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • Custom Website Development
  • Search Engine Optimization
  • Integration with Patient Platform
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Lastly, the most commonly overlooked aspect of website design for health and fitness organizations is compliance. This topic is creeping up more in contemporary website design and will soon be the standard practice, we hope. Ensuring the website meets accessibility compliance standards ensures that anyone and everyone can use the website to gather and understand important information. This appeals to a larger audience and can also offer significant search engine optimization benefits.

About Parachute Design

If you’re interested in learning more about how we employ these best practices for health and fitness organizations or to have us prepare a formal proposal for your business, please complete our online quote request form or call our health and fitness website design experts in Toronto at 416-901-8633.

Let's make something.

Creating a successful website design can be a challenging task without the right experience. Let us help you put together a plan to create a winning website, the first time.

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