Best Practices for Health & Fitness Web Design
Clean, Effective Design
Understanding how valuable the information on health-oriented websites is, special consideration should be taken to ensure that the design is clean and uncluttered. Allowing for more breathing room and breaks in the presentation of information allows users to absorb the vast amounts of information they’re seeking from the website.
Controlled Colour Palette
Keeping the colour palette in check is essential. This is not to say we should create health and fitness websites devoid of colour and excitement or rely on the traditional blue and white. The idea is to keep the colour palette under control by limiting the use of a wide range of colours and maintaining a healthy level of contrast between colour, image and content.
Typography plays a crucial role in the success of the website design in several ways. Using a modern, easy-to-read typeface allows the audience to scan and find what they’re looking for quickly, reducing the strain on their eyes as they read larger blocks of content. Using a slightly larger point size and increased line height allows the reader’s eyes to relax a little more than usual and will keep visitors on the website longer.