Web Design for Professional Services Firms

Website Design Best Practices for Professional Services Firms

Responsive Website Design

Responsive design is a necessity for any professional service firm and is the foundation for all the best practices to follow. A professional services firm website design must be accessible and highly optimized for all modern devices for the firms content marketing and social media strategies to work. Offering a genuinely responsive web design experience to an audience of professionals instils confidence and trust in potential leads by ensuring the professional services firm is current and willing to invest in the future. Whether you’re operating a legal practice, investment firm, financial services  or accounting firm, these guiding principles apply.

Let the Content Marketing Drive the Website Design

Professional services firms like consulting firms, law firms and accounting firms all rely heavily on content marketing. The content or information is the sole reason most web users find themselves on a professional services firm website. Traffic is most often generated through organic search results or social media and offers an enticing snippet of information that could provide insight or gains to the user. As professional web designers, our job is to create a website design that can support this information and drive traffic through the website without distracting from the critical information.

Well Designed Calls to Action

Large amounts of time, work and money go into generating web traffic for professional services firms. Once a new user lands on the website, it is vital to quickly funnel them into the most appropriate area of the website to convert them from a lead to a customer. Well-designed website navigation is a fundamental piece of this web design and marketing strategy, but often, the most efficient way to convert website leads is through well-designed and well-placed calls to action. In the purest form, a call to action is a button or link requiring the user to take action to travel to a new page, download a file or complete a web form. For a call to action to stand out and perform a little design effort can go a long way to increase conversion rates on professional services websites.