Web Design for Financial Services Companies

Website Design Best Practices for Financial Services Companies

Responsive Web Design

Fully responsive web design is an absolute must-have for all financial service websites. For an investment firm, accounting firm or bank to fully engage its web users, the website must be mobile-friendly and responsive to all contemporary devices. A financial company must be able to communicate directly and efficiently with all users across the desktop and mobile spectrum to enjoy a successful marketing campaign.

Clean, Simple Website User Interface Design

Website design for financial institutions should be content-driven and offer clear and direct information to web users. Financial company website design most often takes the less is more approach and relies on a more straightforward website design that guarantees web content and financial information remains the focal point.

Use Subtle Calls to Action

Quite often, when undertaking website design for financial service companies, our web designers rely on subtle and strategic calls to action to engage users at the right moment in their conversion journey and help leads become clients. As the website user interface design is often simpler than most industries, maintaining a reasonable balance between the web content, design elements and visual calls to action is crucial to achieving a high conversion level.