Website Design For the Entertainment Industry

Be Creative

From photography to video, news to artworks, and music to gaming, the entertainment industry is vast. It’s led to the creation of entertainment websites that are characterized by being dynamic and out of the ordinary.

There are many ways to be creative with web design. You can have fun with photo galleries, colour schemes, full-screen video backgrounds, and entertainment website design that is fun and interactive. We can create custom features that draw in visitors, lead to conversions, and encourage engagement with your content.

Your entertainment website layout also doesn’t need to be a standard grid. Take advantage of professional art direction and consultation, brand refreshers, logo design, and custom animation when creating your entertainment website design project.

By hiring us as your web design agency, you have the opportunity to create an entertainment web design that showcases your entertainment company to the fullest extent. Create a design project that is creative and bold. Or, opt for something a little softer or even abstract. You have the leeway to be as creative as you want.

Tell us about your inspiration, and we’ll set about creating a creative project that will stand out from other entertainment websites. Our 20 years of web design experience have given us the ability to translate creative thought into entertainment websites that are one of a kind.

Content And Imagery That Reinforces Your Brand

Good web design highlights good web copy and ensures users have a clear, concise idea of what they are looking at. Our goal is to get people to visit your entertainment website and get them to stay and engage with the content.

To do that, the web design needs to frame and highlight your entertainment website’s purpose.

That means all images are curated to fit your aesthetic. The colour scheme should be consistent, or if you are opting for something out of the box, it needs to match the nature of your business personality. The logo, headings, subheadings and copy need to echo the sentiments of your business purpose.

A good entertainment website will incorporate your business branding through the web design. If your entertainment website brand is bold, edgy, or modern, your web design should echo this sentiment. Every aspect of your entertainment website should point toward your brand, from font type to animation.

Besides building your brand, purposeful content is also essential for search engine optimization.

Google will detect that you have quality content if your audience is:

• consistently visiting your entertainment website
• spending considerable time on it
• exploring other pages on your entertainment website
• and interacting with the content

This will positively influence your rankings and help introduce your content to more people.

Make Sure It’s Mobile-Friendly

When it comes to search engine optimization, having a mobile-friendly entertainment website is a must. More than half of all web searches are done from mobile phones and the numbers are steadily rising.

This means if your entertainment website is not optimized for mobile devices, you could potentially lose half of all visitors.

Besides losing a lot of potential customers, mobile-friendly web design is also important for Google. Because so many people are searching from their phones, your entertainment website design probably won’t rank on the first page of the search results if it isn’t optimized for mobile.

That means you could lose lots of potential visitors. You want to ensure that people who click on your page have a positive experience. Everything should load properly and work seamlessly no matter what device they’re using.

Responsive web design means your website responds to the visitors’ screen. It reads the device screen parameters and changes them to fit that screen size. While this might sound easy to do, the true challenge is making sure none of your content is lost during the process.

Your entertainment website design should preserve the integrity of your content, even on a smaller screen. Images, videos, CTAs, web copy, etc., must be accessible and appealing. It might sound impossible, but effective mobile-friendly content is a must. And we can do it.

Good User Experience Is Essential

Easy user experience (UX) is one of the most sought-after features for modern internet users. With good UX, users are more likely to enjoy your entertainment website and stay engaged with your content for longer.

Users are also looking for efficient web design. It ties in with the need for faster load speeds and mobile-friendly content. It echoes the sentiment that a website design that is fast and easy to use is successful.

But UX goes so much further than just efficiency. It’s also about how easy your entertainment website is to navigate. Effective web design creates a seamless flow between the structure of the entertainment website and the content.

When done right, it will be easy to navigate and find features like call-to-action buttons, contact forms, “About us” information, and so forth.

UX is also essential for SEO. Google wants to provide content that is secure, fast, and satisfying. If your entertainment website design isn’t logical and people can’t find what they’re looking for easily, you’ll lose a lot of visitors and, ultimately, any chance of ranking.

Social Media Integration

Social media integration is a key part of making your entertainment website a success and should be a major component in marketing strategies. Besides linking your entertainment website in Instagram posts and Tweets, web design can also help with the sharing process.

Social media integration works in two major ways:

• Users can find your social media accounts on your entertainment website
• They can share your entertainment website content on social media

It needs to be built into the web design. Blog posts and other content should come equipped with easy sharing options. Embedded components can showcase Instagram highlights or video content from other social media platforms like YouTube. When people share your content, it will link back to your own website and tag you in the process.

It will help improve your brand awareness and increase your reach. And because you are driving more people toward your entertainment website, it will help you rank higher on Google.

Showcase Top Content

The goal of any website is to keep the audience engaged, and we’ll do that by showcasing your top content.

If you are sharing any form of news on your entertainment website, the web design should aim at showcasing top posts that the user might like. This doesn’t mean your site should necessarily push tons of content. Instead, your web design should enable a natural progression from one page to the next.

If your entertainment website is built to showcase art, video, or music projects, then the web design should showcase your portfolio. The home page will display featured content, and posts will lead to other, similar content. There should also be a page dedicated to your portfolio or products.

Alternatively, if your site promotes or sells tickets to events, this should be the focus. Your home page should showcase current popular events so that people can find what they want easily.

Whatever your content is, the web design should focus on keeping users engaged. It must showcase relevant content to support your ultimate goal. Whether that be users sharing posts or making purchases, we can ensure your website supports this goal with smart design.

Clear Contact Information

The need for clear contact information cannot be overstated. It helps develop a relationship with the audience by creating an open and honest environment. Users are also more likely to trust an entertainment website with clear contact information.

If you are selling products or services, you will also need to supply contact information to give customers a way to get in touch.

The contact information should be available on multiple points on your entertainment website without being intrusive or overbearing. It can take many forms, including contact forms or quick links at the bottom of your entertainment website.

At Parachute Design, we combine all the industry best practices above and more. Our goal is to create a website perfectly tailored to your needs. Our web design agency specializes in helping businesses build their brands, drive more traffic, and boost conversions.

Contact us today for a free consultation.