Highly Captivating

Website Design For the Entertainment Industry

Since 2003, our web design agency has built engaging interactive website design for the entertainment industry in Canada and the US.

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Website Design For Entertainment Industry

Website Design For the Entertainment Industry

We’re more than your average web design company. We have decades of experience in the web design and development industry that we weave into everything we do.

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Website Design

Experience and creativity is the foundation of our web design agency, which delivers engaging results that captivate audiences with brands from around the world.

Web Development

Our web developers work closely with our design team to bring interactive website designs to life using the most powerful and flexible web technology available.

Custom WordPress

The best entertainment website designs captive and intrigue audiences to introduce curiosity, wonder and impress that coveted “wow” factor that drives engagement.

Brand Identity

From custom logo design to interactive presentation materials, our creative design team has the technological know-how to create measurable impact for your brand.

UX Design

UX design is one of the most important phases of the design process and helps establish the foundation for the creative design and web development phases to follow.

SEO Strategy

Highly engaging website design for the entertainment industry is powered by search engine optimization to increase organic traffic and reduce reliance on paid ads.

Engaging website design since 2003.

Our web design company is trusted by some of North America’s most exciting entertainment brands to shape their online presence and digital marketing with custom web design and branding. The trust these brands place in our design team is an honour we never take for granted, and that shines through in everything we do.

Our clients rely on our experience to deliver creative ideas that power their organization.

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Brand Refreshes


Custom Logos


Happy Clients


An award winning web design agency.

Over the last two decades, we’ve won our share of awards.


Parachute is a real pleasure to work with. We’ve thrown a few projects their way with limited time and budget, and they’ve been able to make magic happen. I’d recommend their work to anyone looking for a reliable web team with a creative eye.

Danielle Sanford,Digital Media Manager, The JUNO Awards

Parachute is always extremely responsive to our needs and are committed to keeping our website performing at its best always. They are quick to make suggestions and find alternative solutions that help make operating our platform much simpler.

Anthony Pereira,Brand Manager, Hollywood Suite

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Learn more about our entertainment industry website design experience and how we can help improve your online marketing with a quick 15-minute call.

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Website Design Best Practices For The Entertainment Industry

When we work on your custom web design, we’ll work with you to create an entertainment website that is creative, impressive, and search engine optimized. To ensure you have the best website design for the entertainment industry, we follow these web design best practices.

Web Design That Prioritizes Speed

Everybody likes a fast website. If a user clicks on your entertainment website, but the pages take forever to load, it will lead to frustration and lost visitors. It’s the same as going to a restaurant but waiting too long for food. So long, in fact, that your appetite disappears.

Google doesn’t like slow websites because they provide a poor user experience. If pages take a long time to load, users will simply click back to the search results page to find what they’re looking for elsewhere.

Slow speeds also make it harder for Google to crawl websites.

That’s why great website design prioritizes speed. With the right web design agency, you’ll have speed optimization built into the web design project. We ensure your entertainment website will be creative while still managing to load fast and provide you with those optimal load speeds.

Through image and video optimization and web design compression, we’ll create a site your audience will find immersive and professional. And we’ll do so without losing any crucial features to speed optimization.

The JUNO Awards

Go backstage with our Toronto web design agency for an all-access pass to our website design overhaul and strategic planning behind the new JUNO Awards website.

  • UX Design
  • Information Architecture
  • Responsive Web Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • Website Development
  • Search Engine Optimization
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Be Creative

From photography to video, news to artworks, and music to gaming, the entertainment industry is vast. It’s led to the creation of entertainment websites that are characterized by being dynamic and out of the ordinary.

There are many ways to be creative with web design. You can have fun with photo galleries, colour schemes, full-screen video backgrounds, and entertainment website design that is fun and interactive. We can create custom features that draw in visitors, lead to conversions, and encourage engagement with your content.

Your entertainment website layout also doesn’t need to be a standard grid. Take advantage of professional art direction and consultation, brand refreshers, logo design, and custom animation when creating your entertainment website design project.

By hiring us as your web design agency, you have the opportunity to create an entertainment web design that showcases your entertainment company to the fullest extent. Create a design project that is creative and bold. Or, opt for something a little softer or even abstract. You have the leeway to be as creative as you want.

Tell us about your inspiration, and we’ll set about creating a creative project that will stand out from other entertainment websites. Our 20 years of web design experience have given us the ability to translate creative thought into entertainment websites that are one of a kind.

Content And Imagery That Reinforces Your Brand

Good web design highlights good web copy and ensures users have a clear, concise idea of what they are looking at. Our goal is to get people to visit your entertainment website and get them to stay and engage with the content.

To do that, the web design needs to frame and highlight your entertainment website’s purpose.

That means all images are curated to fit your aesthetic. The colour scheme should be consistent, or if you are opting for something out of the box, it needs to match the nature of your business personality. The logo, headings, subheadings and copy need to echo the sentiments of your business purpose.

A good entertainment website will incorporate your business branding through the web design. If your entertainment website brand is bold, edgy, or modern, your web design should echo this sentiment. Every aspect of your entertainment website should point toward your brand, from font type to animation.

Besides building your brand, purposeful content is also essential for search engine optimization.

Google will detect that you have quality content if your audience is:

  • consistently visiting your entertainment website
  • spending considerable time on it
  • exploring other pages on your entertainment website
  • and interacting with the content

This will positively influence your rankings and help introduce your content to more people.

Hollywood Suite

Custom WordPress web design and development backed by highly customized database integrations for movie lovers across Canada.

  • UX Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • Custom Web Development
  • Custom Database Integrations
  • API Development
  • Search Engine Optimization
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Make Sure It’s Mobile-Friendly

When it comes to search engine optimization, having a mobile-friendly entertainment website is a must. More than half of all web searches are done from mobile phones and the numbers are steadily rising.

This means if your entertainment website is not optimized for mobile devices, you could potentially lose half of all visitors.

Besides losing a lot of potential customers, mobile-friendly web design is also important for Google. Because so many people are searching from their phones, your entertainment website design probably won’t rank on the first page of the search results if it isn’t optimized for mobile.

That means you could lose lots of potential visitors. You want to ensure that people who click on your page have a positive experience. Everything should load properly and work seamlessly no matter what device they’re using.

Responsive web design means your website responds to the visitors’ screen. It reads the device screen parameters and changes them to fit that screen size. While this might sound easy to do, the true challenge is making sure none of your content is lost during the process.

Your entertainment website design should preserve the integrity of your content, even on a smaller screen. Images, videos, CTAs, web copy, etc., must be accessible and appealing. It might sound impossible, but effective mobile-friendly content is a must. And we can do it.

Good User Experience Is Essential

Easy user experience (UX) is one of the most sought-after features for modern internet users. With good UX, users are more likely to enjoy your entertainment website and stay engaged with your content for longer.

Users are also looking for efficient web design. It ties in with the need for faster load speeds and mobile-friendly content. It echoes the sentiment that a website design that is fast and easy to use is successful.

But UX goes so much further than just efficiency. It’s also about how easy your entertainment website is to navigate. Effective web design creates a seamless flow between the structure of the entertainment website and the content.

When done right, it will be easy to navigate and find features like call-to-action buttons, contact forms, “About us” information, and so forth.

UX is also essential for SEO. Google wants to provide content that is secure, fast, and satisfying. If your entertainment website design isn’t logical and people can’t find what they’re looking for easily, you’ll lose a lot of visitors and, ultimately, any chance of ranking.

Social Media Integration

Social media integration is a key part of making your entertainment website a success and should be a major component in marketing strategies. Besides linking your entertainment website in Instagram posts and Tweets, web design can also help with the sharing process.

Social media integration works in two major ways:

  • Users can find your social media accounts on your entertainment website
  • They can share your entertainment website content on social media

It needs to be built into the web design. Blog posts and other content should come equipped with easy sharing options. Embedded components can showcase Instagram highlights or video content from other social media platforms like YouTube. When people share your content, it will link back to your own website and tag you in the process.

It will help improve your brand awareness and increase your reach. And because you are driving more people toward your entertainment website, it will help you rank higher on Google.


A bold new look to launch an exciting new venture for one of the world’s most beloved whiskeys – X by Glenmorangie.

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Art Direction & Consulting
  • WordPress Development
  • Contest Site Development
  • Video Voting Engine
  • Search Engine Optimization
  • Multi-language Support
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Showcase Top Content

The goal of any website is to keep the audience engaged, and we’ll do that by showcasing your top content.

If you are sharing any form of news on your entertainment website, the web design should aim at showcasing top posts that the user might like. This doesn’t mean your site should necessarily push tons of content. Instead, your web design should enable a natural progression from one page to the next.

If your entertainment website is built to showcase art, video, or music projects, then the web design should showcase your portfolio. The home page will display featured content, and posts will lead to other, similar content. There should also be a page dedicated to your portfolio or products.

Alternatively, if your site promotes or sells tickets to events, this should be the focus. Your home page should showcase current popular events so that people can find what they want easily.

Whatever your content is, the web design should focus on keeping users engaged. It must showcase relevant content to support your ultimate goal. Whether that be users sharing posts or making purchases, we can ensure your website supports this goal with smart design.

Clear Contact Information

The need for clear contact information cannot be overstated. It helps develop a relationship with the audience by creating an open and honest environment. Users are also more likely to trust an entertainment website with clear contact information.

If you are selling products or services, you will also need to supply contact information to give customers a way to get in touch.

The contact information should be available on multiple points on your entertainment website without being intrusive or overbearing. It can take many forms, including contact forms or quick links at the bottom of your entertainment website.

At Parachute Design, we combine all the industry best practices above and more. Our goal is to create a website perfectly tailored to your needs. Our web design agency specializes in helping businesses build their brands, drive more traffic, and boost conversions.

Contact us today for a free consultation.

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