Professional Toronto

Website Design for Accounting Firms

A professionally crafted website design speaks volumes for professional firms and can act as the catalyst that converts casual browsers into serious customers. Our web design company has the experience to help your accounting firm grow.

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Web Design for Accountants
Our services

Professional Web Design for Accountants.

To deliver web design and branding for accountants with measurable success, we focus on creating intuitive and engage user experiences.

Custom Website Design

Handcrafted responsive website design that is optimized to help propel your accounting firm ahead of the competition and engage customers on a whole new level.

Graphic Design

Bolster your hand-made brand and custom website design with professionally crafted digital marketing assets to reach new customers and reinvigorate existing relationships.

Custom Logo Design

Leap ahead of other accounting firms with a professionally crafted brand refresh to make a strong statement and instil confidence in your clientele both new and old.

Brand Identity

Get ramped up for the busy season with professional print design and marketing materials that help communicate with and prepare your financial customers for tax season.

Web Development

Since 2003 our web development agency has delivered the most successful open-source websites leaning on our team’s creativity and passion to deliver winning marketing solutions for our clients.

Custom WordPress Design

Take control of your website content and online marketing strategy with a custom WordPress website design and rely on our post-launch training to master the world’s most popular CMS.

Web design for financial firms since 2003.

Our Toronto web design agency has worked with accounting firms and professional services companies across Canada and North America for nearly 20 years to refine and help grow their online marketing success. Our accounting firm website design and branding services have won industry awards since 2016.

Learn more about how our experience and approach helped put Stern Cohen on the map in the Toronto accounting and financial services industry.

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Websites Deployed


Brand Refreshes


Logo Designs


Successful Engagements


An award-winning accounting firm website design company.

The best accounting firm websites convert visitors into new clients.

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“Thanks to Parachute’s experience and patient guidance, what seemed like a gargantuan project was, in the end, very manageable. One of our key goals was to create a web presence unlike traditional accounting firm websites as we are not your typical accounting firm – our new website certainly reflects that! We now have an SEO-optimized, responsive website that we are enormously proud of. I highly recommend Parachute on behalf of everyone at Stern Cohen LLP!”

Julie James,Marketing Manager, Stern Cohen LLP

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Professional website design requires experience and creativity. Our Toronto web design company has 20 years of industry experience and the track record to back it up. Contact us today to learn how we can help your accounting firm grow.

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A History of Successful Web Design for Accountants

Our Toronto web design company has been providing custom website design for accounting firms in Toronto and across North America since 2003. Through our extensive experience working with professional services firms to revitalize their branding and revamp their online presence, we’ve established a list of best practices to follow when undertaking accounting website design to give our clients’ digital marketing a leg up on the competition. Every accountant has a unique personality and marketing needs. Our job as Toronto website designers is to guide our clients through the web design process, from strategy through deployment and the day-to-day management of the financial services firm’s new website. To create and deploy a successful online marketing strategy, our UI and UX designers follow a series of best practices for accounting firm website design. To illustrate these strategies in action with one of our best web designs for accounting firms, please read our Stern Cohen website design case study.

Best Practices for Accounting Firm Web Design

Responsive Website Design

Website designs for accounting services must be user-friendly and respond not only to tablets and mobile devices but various viewports on desktop and laptop computers as well. In our experience, many accounting firms provide services to a wide range of clientele ranging from young entrepreneurs to mature business owners. Ensuring the website loads quickly and communicates effectively in web browsers of all shapes and sizes is critical when aiming to appeal to such a diverse user base.

Clean and Simple User Interface Design

For web designers, it’s exciting to create a new and exciting accounting website with the latest technology. However, web design for accounting firms is not the arena in which web designers should choose to flex too much creative muscle. The website interface and branded marketing should be clear and predictable to communicate effectively and instil a positive brand experience within the financial services audience.

Be Unique and Avoid Stereotypes

Accounting firms are often stereotyped as being straight-edged and boring. The truth is, most professional services firm’s website design falls into that stereotype. One of the best ways to create a winning website design for a financial services firm is to make it unique and design the user interface with the firm’s unique personality as the foundation. In combination with clean, elegant web design, incorporating character into the website and marketing not only adds a human connection to the user experience but also makes a lasting impression on the viewer.

Avoid Stock Photos

Most accounting firm websites (and their marketing materials) rely on the same handful of stock photographs – you know the ones with the calculator and wire-rimmed glasses sitting casually on a desk filled with charts and graphs? Ignore all of that. There are two options to consider when incorporating images into a new website design.

  1. First, try to use as many original photographs as possible. This solution requires hiring a photographer and providing art direction to create a series of unique and consistent branded images to be used as a foundation for the website.
  2. Second, if custom photography is not an option and you rely on stock photography, focus on something other than the literal meaning of professional accounting services. A typical design strategy our web designers rely on is using lifestyle imagery. This approach works to help users make a more personal connection with the firm’s website and digital branding. Perhaps most importantly it shows potential customers that they can dream. After all, accounting firms are here to help us make sense of and save our money so that we can do more of what we love, right?

Make the Website Design Personal

This design practice can take some convincing depending on the professional services firm we are working with, however, with a little elbow grease and a case study or two, we’re often able to get the firm’s partners on board with showcasing themselves on the website. By creating accountant profile pages within the website, and explicit methods of communication available to potential clients (whether it be email or social media), we can quickly make a stronger, more durable connection between the accounting firm and the customer. People relate to other people, not calculators and spreadsheets. If we can make the firm appear friendly, professional, and approachable through excellent marketing and website design, the results will follow.

Offer Free and Gated Content

Another surefire way to connect with your audience and provide value is to offer downloadable content that features some form of essential help to the potential customer. This content may be tax advice, market updates, or engaging downloadable PDFs to help clients get ready for their year-end tax review. Providing this free content creates a positive feeling within the user before that first important face-to-face meeting to discuss additional goals.

In addition to free content, consider offering gated content such as white papers. White paper documents can be more in-depth than the free versions and entice potential customers to provide their contact information to download the files. With this information, you can create an email marketing campaign or learn more about the type of visitors your website is attracting before engaging with a CPA.

Stern Cohen LLP

Rebranding one of Toronto’s top accounting firms and future-proofing their digital marketing platform.

  • Art Direction & Consulting
  • Logo Design & Branding
  • UX (User Experience) Design
  • Responsive Website Design & Build
  • Custom WordPress Development
  • Secure Client Portal with File Repository
  • Secure Tax Worksheet Repository
  • Print Marketing Design
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Search Engine Optimization

When our Toronto website designers approach a new website design for an accounting firm, the primary goal is not always about attracting new leads for the firm. In many cases, the accounting firm only wants to use its website as a point of reference for existing clients or word of mouth referrals. In our experience, creating an SEO-friendly website design, one that will perform better in search engine results pages (SERPs), gives the accounting website a big vote of customer confidence and relevance among professionals and prospects alike, even if the site is intended merely to act as a reference point to ignite ideas. If the accounting firm website ranks well in local web searches, there is a level of prestige and credibility that comes along with that ranking that is very effective and speaks volumes to clients new and old.

Website Security is Paramount

Our professional web designers tackle several issues in a straightforward swoop by creating a secure website design.

  1. First and foremost, if the accounting firm and its clients are going to be transferring personal financial information via the website, the website has to be secure and well maintained. A data leak at this level could be catastrophic for the business. Still, many of the websites our Toronto web designers create for accountants, accounting firms, and other professional services companies feature tools such as a secure client portal that allows clients to log in and securely post financial information for their accountant to access and prepare documents on their behalf. The accountant may also securely upload documents to the website for clients to download and sign for example.
  2. Secondly, secure websites get a boost in organic search engine ranking. By using an SSL certificate to secure the website you’re telling search engines that the website is safe and secure, which can help your accounting firm website leapfrog the competition online.

Contact Us

To inquire about our website design services or learn more about how our Toronto website design company can help your firm drive more success with its marketing goals, please call 416-901-8633 to open a conversation and discuss how we can help grow your business.

If you already have an RFP or need help to properly scope out your marketing plan, complete our proposal planner to get started.

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Are you tackling a new website design or considering a new logo and brand refresh for your firm? We can help create a project plan to ensure your project looks professional, is successful and is done right, the first time.

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