Web design for insurance companies

As the insurance industry continues to become more competitive with digital marketing and online services, custom insurance website design is more important than ever.

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Best Insurance Company Website Design
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Custom Web Design for Insurance Companies.

Since 2003 our team has refined the insurance website design process into an art form.

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Insurance Website Design

Award-winning insurance web design for large and small businesses focused on turning website visitors into potential clients for all insurance products.

Website Development

Our highly skilled insurance website developers in Toronto have decades of experience building insurance agency websites that generate leads and attract clients.

Custom WordPress

Our talented WordPress developers have been sharpening their skillset customizing the world’s most popular content management platform since 2003.

SEO for Insurance

Weaving our professional search engine optimization services into our creative design ensures your insurance business tops the organic search results.

Conversion Rate Optimization

Our creative and thoughtful user experience design and digital marketing strategy drives more leads to from search engines and turns site visitors into current clients.

Logo Design

A strong logo design is absolutely crucial to promote brand awareness and grow your online presence to begin driving new business to your company.

Insurance Web Design Since 2003.

In 2003 Jay Eckert started a freelance web design consultancy and at first managed all aspects of insurance website designs on his own. After nurturing the small business for a few years, Jay began building an award-winning design team. In 2009 the freelance business was incorporated as Parachute Design and the rest is history.

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Websites Deployed


Brand Refreshes


Logo Designs


Successful Engagements


An award-winning insurance website design company.

The best insurance websites convert visitors into new clients.

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What our clients say...

“Our insurance agency interviewed many insurance website redesign firms and Parachute stood out immediately due to their experience in the insurance industry and impressive web design portfolio. The team was fully responsive to our needs and helped us launch an exciting new portal site.”

Ryan Anderson,Marketing Director, Intact Insurance

“I got Parachute’s contact information from a colleague that had worked with them in the past and had nothing but amazing things to say. I can honestly say they didn’t disappoint! Right out of the gate they helped us build an execution plan to make sure our beautiful new website exceeded our goals.”

Brent Masters,Marketing Manager, Navigators Insurance

“I’ve been in business for about 20 years and I usually deal with about 30 different vendors a year. I can honestly say Parachute is the most professional, fantastic, client-centric vendor I’ve ever worked with. They are extremely calm, cool, and collected with an amazing ability to patiently explain things throughout the project. Working on a high-stakes project like this with a lot of time, money, and voices involved, it was great to have Parachute to defer to for guidance.”

James Walker,National Director, McMillan LLP

Talk to our insurance web design experts

Insurance website design requires experience and creativity. We have 20 years of industry experience and a track record to back it up. Contact us and learn how we can help your insurance company evolve.

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Hand-crafted Website Design for Successful Insurance Companies

Insurance agencies are entering the online marketing world in full force. Perhaps a little late to the party, but better late than never. Over the last few years, there has been a significant in the insurance industry to redefine the claims process and generate online quotes for customers. Given the natural and highly competitive nature of the insurance industry, the need for professional insurance company website design is higher than ever.

Intact Insurance

Lowering the curtain for an inside look at our responsive website design and custom WordPress development for Intact Insurance’s digital assessment portal.

  • Website Architecture & Strategy
  • UX (User Experience) Design
  • Responsive Website Design
  • Custom WordPress Development
  • Art Direction & Consulting
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Many of the key players in the insurance industry have now gone to market with highly interactive website solutions focused on converting potential clients via social media and unique features like digital self-service options and accessibility to important documents on mobile devices.

Given this surge in what has traditionally been a rather quiet industry regarding website design and digital marketing, our team of professional website designers and web developers created a list of best practices to follow when undertaking insurance agency website design and development.

For a more in-depth understanding of our approach to insurance provider website design we invite you to view our work.

Best Practices for Insurance Company Website Design

Professional User Interface Design

Creating a professional website design for business-to-consumer industries is unique in many ways. Tackling website design for insurance agencies is even more unique in that we all need insurance, whether it’s auto insurance, life insurance or business insurance. We all invest a lot of money with insurance brokers and the amount of money we spend each year on insurance products and services alone requires a great deal of consumer confidence. This confidence is born almost instantly when we visit an insurance company online through a highly professional, polished website design. The first impression a new visitor experiences with the agency’s brand is the first and most crucial step in the journey from prospect to customer.

Navigators Insurance

A guided tour of our custom logo design and responsive website design overhaul for this Toronto-based insurance company.

  • Logo Design & Branding
  • Brand Development
  • Website Architecture & Strategy
  • UX (User Experience) Design
  • Responsive Website Design
  • Custom WordPress Development
  • Art Direction & Consulting
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Search Engine Optimization

Every business is obsessed with search engine optimization and rightly so. Successful insurance companies are no different and potentially more aware and competitive than other industries given the nature of the insurance world. Because of the relationship between insurance providers and insurance agents or brokers, many web users are not aware of the variety of insurance brands or how search for a specific insurance company. This uncertainty creates a unique opportunity for insurance companies to be more aggressive in their search engine optimization strategies and online marketing. Creating website designs for insurance companies that are highly optimized is fundamental for us as web designers.

Highlight Products and Services

Through our extensive web analytics research, we have found that insurance company websites see a primary focus on product and service pages. When creating our website design strategy, we emphasize both passive and aggressive call to action buttons to help funnel potential clients directly to the product or services page of most interest to them.

Once we have our captive audience on the insurance services pages, we can then begin our lead conversion strategy to turn website users into customers by way of online insurance quote forms.

McMillan LLP

Breathing new life into one of Canada’s top law firm’s digital branding and providing innovative, future-forward website design and management tools to transform their marketing strategy.

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • eCommerce Integration
  • Search Engine Optimization
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Easy Digital Customer Service

Following our research into how web users interact with insurance companies’ websites, we also discovered a trend indicating the need to make customer service and contact information clear for easy access. Following the drive to the service pages, most users returned to the insurance websites to make further inquiries or speak directly to an insurance agent.

Understanding this user trend, our Toronto web designers focus on creating a highly focused navigation to open clear paths to insurance service pages and customer service within our website design for insurance companies.

Lifestyle Photography

Photography can make or break any website, but we believe that insurance company web design should focus on a particular type of photography. The very core of all online marketing strategies is insurance sales. Taking inspiration from the fundamental nature of insurance company sales, our web designers focus on lifestyle photography. When it all boils down, what insurance companies are selling is peace of mind allowing us all to focus on our day-to-day lives knowing our family and property are safe and adequately protected. Using lifestyle imagery throughout any web design for an insurance company does a great job reaffirming this emotional need for us all, and helps convert leads into clients.

Responsive Web Design

Offering a mobile-friendly website design is paramount for all insurance companies. As the industry continues to evolve and expand online, insurance companies that provide a seamless mobile-friendly and genuinely responsive website experience throughout all product and service pages will out-perform those that do not.

Ready to start a project?

Creating a website design that converts visitors into clients can be a challenge without a professional web design company. Let us help you plan and execute your website project to ensure it’s a success.

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