Many of the key players in the insurance industry have now gone to market with highly interactive website solutions focused on converting potential clients via social media and unique features like digital self-service options and accessibility to important documents on mobile devices.
Given this surge in what has traditionally been a rather quiet industry regarding website design and digital marketing, our team of professional website designers and web developers created a list of best practices to follow when undertaking insurance agency website design and development.
For a more in-depth understanding of our approach to insurance provider website design we invite you to view our work.
Best Practices for Insurance Company Website Design
Professional User Interface Design
Creating a professional website design for business-to-consumer industries is unique in many ways. Tackling website design for insurance agencies is even more unique in that we all need insurance, whether it’s auto insurance, life insurance or business insurance. We all invest a lot of money with insurance brokers and the amount of money we spend each year on insurance products and services alone requires a great deal of consumer confidence. This confidence is born almost instantly when we visit an insurance company online through a highly professional, polished website design. The first impression a new visitor experiences with the agency’s brand is the first and most crucial step in the journey from prospect to customer.