Web Design for Lifestyle and Adventure Brands

Since 2003, our web design agency has built engaging web design for some of Canada’s most exciting lifestyle and adventure brands.

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Web Design for Lifestyle and Adventure Brands
Fully custom

Website Design for Lifestyle and Adventure Brands

We’re more than your average web design company. We have decades of experience in the marketing and design industry that we weave into everything we do.

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Website Design

Our website design agency’s experience delivers engaging results that captivate and engage audiences with brands from around the world.

Web Development

Our web developers work closely with our website design team to bring interactive website designs to life using the latest web technology available.

Custom WordPress Sites

The best lifestyle and adventure brand website designs captive and delight audiences to build a positive brand experience and drive engagement.

Brand Identity

From powerful brand identity design and interactive marketing materials, our creative design team has the chops to drive measurable impact for your brand.

UX Design

UX design is one of the most important phases of the website design process and helps establish the strategic foundation for the creative design to follow.

Search Engine Optimization

Highly engaging web design for lifestyle and brands is boosted by search engine optimization best practices to increase organic traffic and reduce reliance on paid ads.

Engaging website design since 2003.

Our web design company is trusted by some of North America’s most exciting and beloved lifestyle and adventure brands to shape their online web design and digital marketing. The trust these brands place in our design team is an honour we never take for granted and that shines through in everything we do.

Our clients rely on our experience to deliver highly engaging digital marketing.

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Brand Refreshes


Custom Logos


Happy Clients


An award winning web design agency.

Over the last two decades, we’ve won our share of awards.


Parachute is a real pleasure to work with. We’ve thrown a few projects their way with limited time and budget, and they’ve been able to make magic happen. I’d recommend their work to anyone looking for a reliable web team with a creative eye.

Danielle Sanford,Digital Media Manager, The JUNO Awards

The thoroughness with which Parachute approached the strategy behind the project stood out. I wanted to be challenged by a design team on certain decisions, and they did that. Finishing on time and on budget, the initial impact of the work has our KPIs are up 18%–20% already. Certain components of the site that Parachute enhanced for us are up closer to 50%. We’re thrilled about these gains, and we look forward to continuing our relationship.

Cyrus Irani,Director of Digital Strategy, Go RVing Canada

Book a 15-minute Call

Learn more about our website design for lifestyle and adventure brands and how we can help improve your online marketing with a quick 15-minute call.

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Best Practices For Lifestyle And Adventure Websites

When undertaking a new website build, we always follow web design best practices and tailor them to suit your industry and audience. Here are some key elements we consider to ensure your lifestyle and adventure website is easy to navigate and looks great!

Mobile-Friendly Web Design

To get the most out of your website, it needs to be optimized for mobile use. Why? Because the majority of internet usage comes from mobile devices.

In addition, a mobile-friendly website can achieve higher search engine rankings. Google knows that people often search from their phones so this is a key ranking factor.

Users are also more likely to leave a website that they cannot comfortably access from their phones. Of course, this is something you want to avoid!

So for your lifestyle brand and adventure vision to be effective, it needs to have a responsive website design.

Our web designers ensure that the websites we develop look great both on big screens and small to ensure you don’t lose out! Any user that explores your website or services will be met with a site that flows perfectly, no matter the screen size.

The JUNO Awards

Go backstage with our Toronto web design agency for an all-access pass to our website design overhaul and strategic planning behind the new JUNO Awards website.

  • UX Design
  • Information Architecture
  • Responsive Web Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • Website Development
  • Search Engine Optimization
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Lots Of Imagery

As a lifestyle and adventure website, you will need web design that focuses on photography, adventuring, travel, and hospitality. This means a beautiful responsive design that highlights your imagery without being slow.

Images are attention-grabbing and are a great way to showcase what you’re all about. They can help entice website visitors and make them want to learn more about your products or services.

Besides the attention-grabbing nature of images, they are also essential to search engine optimization. Users don’t like websites without images and search engine rankings are greatly influenced by images, image alt-text, and image and web design structure.

A Focus On User Experience

It seems obvious, but to create an amazing website, you must prioritize user experience. To do this effectively, it’s vital to have a solid understanding of what makes a website great for people.

This means understanding world trends, human values, human needs, and human abilities. Then, you need to combine them with your needs and objectives as the website owner. How can we establish a connection between your web design, brand, and your target audience?

When this is done right, your website will feel good, fulfill the audiences’ needs, and have them coming back for more.

Go RVing Canada

Turning digital marketing on its head with a reimagined web design and user experience to improve user engagement and deliver on KPI’s for stakeholders.

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting
  • Custom WordPress Development
  • Interactive Tool Development
  • Search Engine Optimization
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Social Media Integration

Website social media integration allows users to easily get in touch and follow along with day-to-day updates and activities.

Social media integration through web design goes much further than tags at the bottom of your website. It includes seamless share options, embedded Instagram galleries to highlight recent content, easy vlog or video content integration, and so much more.

Enticing Web Copy

Web copy can make or break your web design and it’s almost as important as your website structure. It is every bit of text on your website pages including headings, subheadings, CTAs, about pages, product or service descriptions and more.

Exceptional web copy is key to good web design for lifestyle and adventure brands. It brings life to your vision and establishes the website’s tone. It reinforces your brand’s purpose and helps improve SEO by structuring your website into logical sections.

The copy on your website is also what makes it easy for users to understand and navigate. It should clearly explain what you’re all about and what you offer so that users don’t have to work hard to find what they’re looking for.


A bold new look to launch an exciting new venture for one of the world’s most beloved whiskeys – X by Glenmorangie.

  • Digital Branding
  • UX (User Experience) Design
  • Information Architecture
  • Art Direction & Consulting
  • WordPress Development
  • Contest Site Development
  • Video Voting Engine
  • Search Engine Optimization
  • Multi-language Support
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Clear Contact Information

Clear, easy-to-find contact information helps users trust you. It makes you look accessible and therefore open and honest.

Contact information should be easy to see, easy to access, and available in more than one place on your website. This way, if your customers or website visitors have any queries at all or need more information, it’s easy to find a way to get in touch and talk with you.

Whether you offer services or products or if you’re just blogging or sharing your lifestyle or passion for adventure, giving people a way to contact you is a must.

Effective Calls To Action (CTA)

For any lifestyle brand or adventure business, CTA buttons are a must. A call-to-action button helps the audience navigate your website and funnel users to explore the parts on your website you want them to be at the most. These buttons could urge a user to buy a product, fill out a contact form, book their adventure trip, or explore a new post on your website.

Without web design that understands how to do this without being invasive or spammy is paramount. The idea of hitting that CTA button needs to feel like a natural progression for your website visitors.

With all the above best practices, you’ll have yourself a website that is specialized, impressive, and immersive.

Let's make something.

Starting a financial services website design or brand refresh? Our Toronto web design company can plan and execute your project to ensure winning results.

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