Best Practices for Law Firm Website Design
Let’s look at the best practices our Toronto web designers utilize when creating the best law firm website design for our clients.
Law Firm Websites Must Be Responsive
A fully responsive website design is a must-have for the best law firm website. In our experience and research over the years, we’ve found that a substantial portion of web traffic to law firm websites arrives via mobile search. Given the broad accessibility required, a law firm website design that is both fully responsive and optimized for mobile users is crucial to the success of the website as one of the most critical digital marketing tools for law firms.
Identify The Practice Areas of the Law Firm
According to our analysis, when website visitors land on your law firm website, there are two key pieces of information they are looking for; areas of practice and lawyer profile pages. The best law firm website design companies will promote your list of legal services quickly and efficiently while providing a swift and positive user experience on the website. These services should be promoted both on your home page and on profile pages with direct links to more in-depth content about the practice areas. themselves.
A custom website UI design and a clear call-to-action ensure that website visitors are driven through the sales funnel quickly.
Lawyer Profile Pages
The second most sought-after piece of information on your law firm’s website should be your lawyer or partner profiles. A key feature in our professional law firm website design is often featuring custom photography of each lawyer within the firm on a landing page that links through to each lawyer’s professional profile page. The profile pages offer a personal connection to the viewer in addition to building credibility, communicating your areas of expertise, and providing an opportunity to connect via email, phone, or social media.
Clear Calls-to-Action and Methods of Contact
After all the time, effort, and expense your law firm will invest in optimizing your website for search, it’s essential that the law firm website design communicates effectively and funnels website users to the appropriate area of the website that holds the information users seek. The best law firm websites offer a clear call-to-action, which is an avenue to contact information directly via email address, web form, or phone.
The website may also feature prominent CTAs that drive potential clients to areas of the website such as the contact page featuring the law firm phone number and contact form or feature information and resources that your law firm wishes to promote (to increase conversions), or to other marketing opportunities.
Design SEO-optimised Landing Pages
Law firm websites generally offer a range of different legal services or areas of practice and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each legal service or practice area is unique in some way providing a golden opportunity to cast a wide net for organic web searches and relevant keywords.
By offering SEO-optimized law firm landing pages for each area of practice, the law firm website design can also help users focus on what they’ve come to your law firm website in search of, without confusion or the distraction of other services that may not necessarily be relevant to them at the time.
Website Compliance and Accessibility
As a professional law firm, the website must adhere to the highest level of compliance and provide accessible information to all users whether they use screen readers or a laptop, no one should be left out. In addition to fine-tuning our website design and web development process to comply with the Accessibility for Ontarians Act (AODA), we also partner with a world-class website accessibility AI provider. With a few clicks of a button, this accessibility tool is installed and extends the compliance rating across the full spectrum of WCAG 2.0 compliance.