WordPress began as one of the most popular blogging tools available for free. What many people don’t know is that it has evolved into an extremely versatile Content Management System (CMS) that can be used for more than just blogging. Our Toronto web design studio uses WordPress almost exclusively as we find that it meets nearly all of our clients needs.
Let’s look at seven good reasons to use WordPress as your content management system for your next website project.
Standard Web Compliance
WordPress has gone to great lengths to make sure their code in its entirety is in full compliance with the standards of the W3C. This is extremely important for cross browser compatibility, usability, and SEO as well.
Search Engine Optimization
WordPress provides excellent search engine optimization (SEO) right out of the box. In addition to this great foundation, there are many SEO Plugins available for WordPress that install in seconds and instantly enhance the SEO performance of your website.
Easy Content Management
With WordPress, you have the power to add and edit the copy on your website with a few simple clicks. In fact, I always tell first time WordPress users and prospective clients that seem a little apprehensive about adopting WordPress that if you are comfortable sending an email and formatting copy in Microsoft Word (seriously, who isn’t?) that you will have no problem picking up WordPress in a matter of minutes. To date, we’ve had no complaints.
There is a vast community of developers creating free plugins that install in seconds to give you capabilities beyond a basic website setup. Each plugin is highly customizable to suit your specific needs and help you meet your website goals.
Many clients say to us, “I thought WordPress is just a blogging platform” and “All WordPress templates look the same” and both are great points. WordPress began as a blogging platform and due to its scalability it quickly grew into one of the worlds most popular content management systems. There are a plethora of free and cheap WordPress themes available for download from sites like Theme Forest. However, when you engage a professional design team the sky is the limit for what you can do with WordPress. Each theme we create is completely custom-made to suit our clients needs and all this is possible because of the scalability of WordPress and its ability to be moulded into just about any shape and function.
It’s Open Source!
Perhaps the most beautiful aspect of all is that WordPress is an Open Source solution, meaning the source code is freely accessible to developers around the world to continue to enhance and improve upon. If you do run into problems, or want to add highly customized features there are literally thousands of WordPress developers out there working away helping to improve the software every day. Help is literally only a Google search away.
Upgrading from previous versions and migrating from other softwares is a piece of cake. There is a one-click upgrade feature that runs automatically and updates your core software in seconds. In addition, there are plenty of importers available that will let you move your sites from other services over to WordPress.