Jay Eckert, R.G.D., C.G.D.

Jay has been a staple in the Toronto web design industry for more than 20 years sharing his experience and expertise with some of North America’s most exciting brands to revitalize and maximize their digital marketing potential. As a trusted creative thinker and search engine optimization aficionado, Jay leads both the creative and development teams at Parachute taking every project from strategy through deployment.

Learn more about Jay’s journey in Swagger Magazine.

Jay Eckert, R.G.D., C.G.D

Jay's Recent Articles

WooCommerce vs Shopify: Which eCommerce Platform is Best

Web Design, WordPress 9 min

WooCommerce vs Shopify: Which eCommerce Platform is Best For Your Business?

Is a Custom WooCommerce Store or Shopify Theme Best for Your Business in 2024? Choosing the right ecommerce platform for your online store can be a daunting task, especially when faced with the two giants of the industry: WooCommerce and Shopify. In this “WooCommerce vs Shopify” comparison, both platforms have their ardent followers, but how […]

Google PageSpeed Insights

Resources, SEO 9 min

How to Boost Your Site Speed with Google PageSpeed Insights (2024 Guide)

Optimization techniques to improve site speed are at your fingertips. In the digital world, speed is everything. A fast-loading website not only enhances user experience and boosts conversion rates but also improves SEO rankings. So, are you ready to supercharge your website’s performance? Let’s dive into the world of Google PageSpeed Insights and discover how […]

Drupal or WordPress – What is the Best CMS

WordPress 11 min

Drupal vs WordPress

Drupal or WordPress – What is the Best CMS in 2024? In the vast digital landscape, choosing the right content management system (CMS) can be the deciding factor in your website’s success. As business owners and web developers weigh their options, the age-old debate between Drupal and WordPress rages on. But fear not, intrepid reader, […]

Unlock the Power of WordPress Enterprise

WordPress 7 min

Unlock the Power of WordPress Enterprise in 2024

Why Your Enterprise Business Should Use a WordPress Enterprise CMS Solution In an age where digital presence is crucial for businesses, having a reliable and adaptable content management system (CMS) can provide a competitive edge. The world’s most popular platform is WordPress Enterprise, an open-source platform that has evolved from a simple blogging tool to […]

Exploring the Ethics of AI in Design

Resources 8 min

Exploring the Ethics of AI in Design

AI has a new role in the design industry – it’s up to designers to use it ethically. As many designers and developers begin to incorporate artificial intelligence (AI) into their work, the ethical implications of this cutting-edge technology become increasingly important. The challenges are many and complex, from combating bias and discrimination to navigating […]

25 Top AI Tools for Web Designers

Resources 8 min

25 Top AI Tools for Web Designers in 2024

AI Tools Are Reshaping the Website Design and Development Process The world of web design is rapidly evolving, and AI tools for web designers have become an essential part of the creative landscape. These powerful tools are transforming how web designers and developers work, offering unprecedented capabilities to enhance creativity and streamline workflows. But how […]


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