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Jay Eckert, R.G.D., C.G.D.

Jay has been a staple in the Toronto web design industry for more than 19 years sharing his experience and expertise with some of North America’s most exciting brands to revitalize and maximize their digital marketing potential. As a trusted creative thinker and search engine optimization aficionado, Jay leads both the creative and development teams at Parachute taking every project from strategy through deployment.

Learn more about Jay’s journey in Swagger Magazine.

Jay Eckert, R.G.D., C.G.D

Jay's Recent Articles

The Death Of Third-Party Cookies

Web Design 15 min

The Death Of Third-Party Cookies

Rising consumer expectations are driving significant change in how we navigate privacy online – the death of third party cookies is a welcome beginning. For many years, website owners have used third-party cookies to track users across the internet. These cookies allowed website owners to collect data about users’ online activity and target them with […]

How to Reduce Bounce Rate

SEO, UI/UX Design 15 min

How To Reduce Bounce Rate

Learn How to Reduce Bounce Rate with Google Analytics and Better UX Design If you’ve ever dug into your website’s traffic on Google Analytics, you will have come across the term bounce rate. This is an important behaviour metric to help you understand your site’s relevance and how well it engages people who end up […]

Web Content Accessibility Guidelines (WCAG) 2.2

Resources 21 min

The Web Content Accessibility Guidelines (WCAG) 2.2

A Comprehensive Guide To WCAG 2.2 Today, making web content more accessible to people with disabilities is more important than ever. The Web Content Accessibility Guidelines (WCAG) 2.2 provide standards for web designers and developers to improve the accessibility of their web content. These guidelines cover a wide range of accessibility issues, from providing alternative […]

The Ultimate AODA Compliance Checklist

Resources 9 min

The Ultimate AODA Compliance Checklist

A Step-by-Step Guide to Creating Accessible Websites The Accessibility for Ontarians with Disabilities Act (AODA) applies to private businesses, non-profit organizations, and any qualifying public websites within the province of Ontario. Keeping up to date with AODA compliance and the internationally accepted standard of WCAG 2.0 Level AA can seem daunting for businesses, but it […]

How to Get Your Website Ready for AODA Compliance

Web Design 7 min

A Comprehensive Guide To AODA Compliance In Ontario

Understanding the Integrated Accessibility Standards Regulation in Ontario AODA is a set of regulations created by the Ontario government to ensure everyone has equal access to information online to ensure digital accessibility. If you are not compliant with the AODA compliance requirements and accessibility policies, you could face a severe fine. In this guide, we’ll […]

WooCommerce vs Shopify: Which eCommerce Platform is Best

Web Design, WordPress 22 min

WooCommerce vs Shopify: Which eCommerce Platform is Best For Your Business?

Making Sense of the Great Shopify WooCommerce Debate Anyone starting a new eCommerce business will most likely find themselves trying to choose between  WooCommerce vs Shopify. These are the two biggest eCommerce solutions that power the vast majority of online stores. How do you choose the right one? The simple answer is that there is […]


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