Jay Eckert, RGD, CDP

Jay has been a staple in the Toronto web design industry for more than 20 years sharing his experience and expertise with some of North America’s most exciting brands to revitalize and maximize their digital marketing potential. As a trusted creative thinker and search engine optimization aficionado, Jay leads both the creative and development teams at Parachute taking every project from strategy through deployment.

Learn more about Jay’s journey in Swagger Magazine.

Jay Eckert, R.G.D., C.G.D

Jay's Recent Articles

Top Strategies for Effective Law Firm Website Development

Resources, Web Design 8 min

Top Strategies for Effective Law Firm Website Development

Power Your Law Firm With Professional Web Development An effective website is vital for law firms to attract clients and build credibility. The best law firm websites target new clients through a variety of digital marketing services, all of which drive traffic to their website. The difference between good law firm website and great law […]

How SEO Will Change in 2025

SEO 9 min

How SEO Will Change in 2025

Top Trends and Strategies to Adapt to SEO Changes We can expect major shifts in SEO during 2025 driven by AI advancements and changing user behaviours. This article unpacks these transformations and offers tips to keep your strategies effective. Key Takeaways Embrace AI in SEO strategies to stay ahead; AI will redefine content creation and […]

Ask Engine Optimization (AEO)

SEO 8 min

Ask Engine Optimization (AEO): The Future of Content Strategy for Your Brand

How to Use Answer Engine Optimization to Grow Your Business Ask engine optimization (AEO) is about creating content that provides quick, direct answers to user questions using AI. Unlike traditional SEO, which focuses on boosting visibility, AEO prioritizes precision and efficiency in responses. In this article we’ll explore our approach to boosting your digital presence, […]

Google PageSpeed Insights

Resources, SEO 9 min

How to Boost Your Site Speed with Google PageSpeed Insights (2025 Guide)

Optimization techniques to improve site speed are at your fingertips. In the digital world, speed is everything. A fast-loading website not only enhances user experience and boosts conversion rates but also improves SEO rankings. So, are you ready to supercharge your website’s performance? Let’s dive into the world of Google PageSpeed Insights and discover how […]

25 Top AI Tools for Web Designers

Resources 8 min

25 Top AI Tools for Web Designers in 2025

AI Tools Are Reshaping the Website Design and Development Process The world of web design is rapidly evolving, and AI tools for web designers have become an essential part of the creative landscape. These powerful tools are transforming how web designers and developers work, offering unprecedented capabilities to enhance creativity and streamline workflows. But how […]

How to Rank Your Website on ChatGPT

SEO 6 min

How to Rank Your Website on ChatGPT

Utilize Ask Engine Optimization to Stay Ahead of the Digital Marketing Curve Optimizing your website to appear in search results through AI platforms like ChatGPT follows a lot of the same principles as traditional SEO, but here are a few key considerations that can increase your visibility specifically for AI-driven search and interaction models. This […]

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