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Jay Eckert, R.G.D., C.G.D.

Jay has been a staple in the Toronto web design industry for more than 19 years sharing his experience and expertise with some of North America’s most exciting brands to revitalize and maximize their digital marketing potential. As a trusted creative thinker and search engine optimization aficionado, Jay leads both the creative and development teams at Parachute taking every project from strategy through deployment.

Learn more about Jay’s journey in Swagger Magazine.

Jay Eckert, R.G.D., C.G.D

Jay's Recent Articles

eCommerce Web Design Best Practices

Resources, Web Design 13 min

eCommerce Web Design Best Practices for 2023

The Ultimate Guide To eCommerce Website Design Best Practices in 2023 Whether your eCommerce business sells tangible products or intangibles like software or consulting services, you need to ensure that you have a strong online presence that relies on best practices. With so much competition in the eCommerce space, there are some challenges to overcome […]

WooCommerce vs Shopify: Which eCommerce Platform is Best

Web Design, WordPress 22 min

WooCommerce vs Shopify: Which eCommerce Platform is Best For Your Business?

Making Sense of the Shopify WooCommerce Debate Anyone starting a new eCommerce business will most likely find themselves trying to choose between  WooCommerce vs Shopify. These are the two biggest eCommerce solutions that power the vast majority of online stores. Shopify experienced massive growth during the Pandemic as more business owners moved their businesses online. […]

Google PageSpeed Insights

SEO 15 min

The Ultimate Guide to Google PageSpeed Insights

How To Make Your Webpage Faster with Google Pagespeed Insights Recommendations There are many factors that could result in visitors leaving your site prematurely; how fast your web page loads is arguably the most crucial. No one likes waiting for a website to load, and search engines know this. In fact, their complex algorithms are built […]

The Best eCommerce Platforms

Resources 14 min

The Best eCommerce Platforms for 2023

How to Find the Best eCommerce Platforms for Your Business The “death of retail” might be a term that you’ve heard thrown around in recent years. The validity of the statement has been the subject of much debate. Many who believe that it is true cite eCommerce as one of the biggest contributing factors to […]

19 Top Website Performance Metrics You Should Know

Web Design 14 min

The Website Performance Metrics That Matter

Website performance metrics are crucial to your online success. As a website owner or even a developer, you spend a lot of time and energy maintaining your website. Your website performance metrics provide valuable insight into how it’s doing and where there’s room for improvement. What does an improvement mean for you? Higher rankings, better […]

GDPR Compliance Guide

Resources 15 min

A Roadmap to GDPR Compliance

How to Meet GDP Compliance If your organization is not compliant with the General Data Protection Regulations (GDPR), you risk incurring substantial fines and other penalties. So, how do you ensure that your organization is GDPR compliant? In this article, we will set out the basics of GDPR compliance and what you need to do […]


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