How much does a website cost?
Understanding the cost of a custom website is an important part of planning your marketing strategy and budget. Our free website cost calculator is designed to calculate the average cost to design and develop a website based on your specifications and unique needs within a set of standard parameters. If we’re in the ballpark, book a call and let’s refine your project scope together.
Understanding The Web Development Cost Calculator
Understand the factors that go dictate a custom website development estimate and common terms like unique page layouts and database integration to help you get the most accurate quote.
Common website cost questions.
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Creating a website for a small business typically costs between $30,000 and $65,000, though the cost can be much higher depending on your goals and custom features. Domain names, web hosting and other peripheral services are also essential to starting a small business website.
Learn more about how a website cost is calculated in our article, How Much Does a WordPress Website Cost?
Website costs are primarily impacted by design complexity or the number of unique page layouts required to complete the site, the functionality and features required to achieve all operations, functions and goals, and the level of search engine optimization or strategy needed to help establish strong organic search engine positions after launch.
When your website is no longer able to support your marketing goals or your conversion rate drops steadily, it’s time to consider a website redesign. The website redesign process overhauls your entire site and is your opportunity to present a new design to your audience that offers a more engaging experience. This is also your opportunity to refine the tools and functions in your website to improve your marketing, and SEO performance and make life easier for your website administrator.
Unique page layouts are different templates or page design options within the website crafted to present different types of information to the viewer in a format that makes the experience more engaging and responsive. A typical small business website has 12-15 unique page layouts.
A “CMS,” short for Content Management System is a backend application that allows the website administrator to easily customize the content, imagery and navigation of the website. WordPress is the most popular CMS platform in the world, powering more than 40% of all websites that exist today. Our web development agency specializes in custom WordPress development that makes website management a breeze for any business owner.
Multi-language websites offer the user the opportunity to experience a website in their chosen language. For example, in Canada, many multi-language websites offer an English version and a corresponding French version of the website.
Regional websites are similar to multi-language websites but may also focus on providing a more personalized experience or information based on the viewer’s geographic location. For example, someone in Canada may be presented with one experience, while someone in the US may be offered a slightly different experience.
eCommerce websites can vary significantly between businesses. A custom WordPress eCommerce solution allows website owners to provide truly curated experiences with highly customized functions, integrations and actions compared to a templated Shopify website.
The cost of eCommerce web development therefore covers a wide range as features like integrated shipping calculations, automated promotional applications or user-based pricing models all affect how much time is required to develop the website.
Sometimes to bring in data from another source or extend the functionality of your website into your marketing automation workflow, you will need to integrate third-party applications into the website. These integrations are often straightforward but can sometimes require more complex solutions depending on the intended use and requirements.
Common third-party integrations include the transfer and management of information to an external digital marketing platform like Hubspot or Salesforce. While more complex integrations collect customer data from external databases to supplement actions on the website.
Search Engine Optimization or “SEO” focuses on hundreds of factors that search engines like Google consider when determining how to rank each website. SEO best practices related to website design and development are woven into our design process and are part of every website we create. Where SEO can impact the overall cost of a website project, however, is adding on more advanced SEO strategy and consulting. This practice includes keyword research, content targeting and SEO training to optimize your web content to the fullest with AI-based tools and guide you to the top of the search engine page results.
Branding, even logo design, can be added to a website project and directly impact the cost. In some cases, businesses may consider a brand refresh in tandem with a new website design to modernize and improve their entire brand experience or update their marketing. When working with startups, a logo design is often part of the initial website project as the company is just getting off the ground and needs all the foundational elements of the brand to begin operating the business.
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