Website Cost Calculator

Website Cost Calculator


How much does a website cost?

Understanding the cost of a custom website is an important part of planning your marketing strategy and budget. Our free website cost calculator is designed to calculate the average cost to design and develop a website based on your specifications and unique needs within a set of standard parameters. If we’re in the ballpark, book a call and let’s refine your project scope together.

How many “unique” page layouts are required?

An average site has about 12-15 unique layouts

Do you require a CMS?

A CMS allows you to edit website content on your own.

Do you require multi-language or regional support?

Will your site be offered in multiple languages or regions?

Do you require a blog, news or resource centre?

Will you publish articles, news or downloadable resources?

Do you require an internal site search?

Will you publish articles, news or downloadable resources?

Do you require eCommerce?

Have clients pay invoices online or develop a complete online store.

Do you require third-party integrations?

This may include a CRM or external database.

Do you need help with SEO strategy?

SEO strategy includes help with keyword research and targeting.

Do you need a brand refresh or new identity?

We can develop a new brand identity, or refresh your existing one.


Understanding The Web Development Cost Calculator

Understand the factors that go dictate a custom website development estimate and common terms like unique page layouts and database integration to help you get the most accurate quote.

Unique Page Layouts

The term “Unique page layouts” refers to the total of unique page designs or templates required within the website. Most “types” of pages within a website should have a unique template to present information in the most natural and intuitive form. The average website has 12-15 unique templates.


A CMS or “Content Management System” is a backend application that powers your website and allows you to easily edit content and add new pages or posts to your website. We specialize in custom WordPress development which is the most popular CMS in the world because it’s easy to use and very flexible.

Multi-language or Regional

Multi-language or multi-regional websites are managed through a universal CMS allowing you to control content easily in different languages or offer a unique experience to different regions of the world. WordPress offers a simple and intuitive experience to set up and manage your “multisite”.

Blog, News or Resource Centre

Most sites these days include a news feed or a blog of some sort, while other may also include a resource centre that offers multimedia downloads. These types of content can even be gated for the purpose of content marketing or lead generation.

Internal Site Search

Some websites have more complex navigation or many layers to the user journey that can sometimes make specific content more challenging to find. Internal site search offers users the ability to quickly search for information by keyword or topic.


Whether you simply want to offer your clients the ability to pay invoices online through your website or develop a web store, our custom eCommerce development can be tailored to suit any function or need that requires the transfer of funds.

Third-Party Integrations

Sometimes you need to integrate external applications, software or databases into your website to transfer and manage information or weave your website into your digital marketing workflow. Whether this requires a CRM integration or something more complex, we’ve got you covered.


SEO or “Search Engine Optimization” focuses on many different features within a website that sends positive signals to Google and other search engines to make your website more visible and therefore more prominent in organic search. Whether you need a little guidance or full blown strategy, we can help.

Brand Identity

In some cases you may not yet have a brand identity or logo for your business, while more established companies simply want to refresh their existing brand identity. In both cases, we have more than 20 years experience in crafting custom brand experiences that deliver results.


Common website cost questions.

We take pride in providing transparency to our clients and strive to maintain clarity in everything we do. If you’re not ready to contact us but have a question, you may find answers here.

More FAQs
What is a normal cost for a website?

Creating a website for a small business typically costs between $30,000 and $65,000, though the cost can be much higher depending on your goals and custom features. Domain names, web hosting and other peripheral services are also essential to starting a small business website.

Learn more about how a website cost is calculated in our article, How Much Does a WordPress Website Cost?

What are the key factors affecting website costs?

Website costs are primarily impacted by design complexity or the number of unique page layouts required to complete the site, the functionality and features required to achieve all operations, functions and goals, and the level of search engine optimization or strategy needed to help establish strong organic search engine positions after launch.

When should I consider a website redesign?

When your website is no longer able to support your marketing goals or your conversion rate drops steadily, it’s time to consider a website redesign. The website redesign process overhauls your entire site and is your opportunity to present a new design to your audience that offers a more engaging experience. This is also your opportunity to refine the tools and functions in your website to improve your marketing, and SEO performance and make life easier for your website administrator.

What are unique page layouts?

Unique page layouts are different templates or page design options within the website crafted to present different types of information to the viewer in a format that makes the experience more engaging and responsive. A typical small business website has 12-15 unique page layouts.

What is a CMS?

A “CMS,” short for Content Management System is a backend application that allows the website administrator to easily customize the content, imagery and navigation of the website. WordPress is the most popular CMS platform in the world, powering more than 40% of all websites that exist today. Our web development agency specializes in custom WordPress development that makes website management a breeze for any business owner.

What are Multi-language or Regional websites?

Multi-language websites offer the user the opportunity to experience a website in their chosen language. For example, in Canada, many multi-language websites offer an English version and a corresponding French version of the website.

Regional websites are similar to multi-language websites but may also focus on providing a more personalized experience or information based on the viewer’s geographic location. For example, someone in Canada may be presented with one experience, while someone in the US may be offered a slightly different experience.

How does eCommerce affect the cost of a website?

eCommerce websites can vary significantly between businesses. A custom WordPress eCommerce solution allows website owners to provide truly curated experiences with highly customized functions, integrations and actions compared to a templated Shopify website.

The cost of eCommerce web development therefore covers a wide range as features like integrated shipping calculations, automated promotional applications or user-based pricing models all affect how much time is required to develop the website.

What are Third-Party Integrations and how to they affect the cost of a website?

Sometimes to bring in data from another source or extend the functionality of your website into your marketing automation workflow, you will need to integrate third-party applications into the website. These integrations are often straightforward but can sometimes require more complex solutions depending on the intended use and requirements.

Common third-party integrations include the transfer and management of information to an external digital marketing platform like Hubspot or Salesforce. While more complex integrations collect customer data from external databases to supplement actions on the website.

How does SEO strategy affect the cost of a website?

Search Engine Optimization or “SEO” focuses on hundreds of factors that search engines like Google consider when determining how to rank each website. SEO best practices related to website design and development are woven into our design process and are part of every website we create. Where SEO can impact the overall cost of a website project, however, is adding on more advanced SEO strategy and consulting. This practice includes keyword research, content targeting and SEO training to optimize your web content to the fullest with AI-based tools and guide you to the top of the search engine page results.

How does Branding affect the cost of a website design project?

Branding, even logo design, can be added to a website project and directly impact the cost. In some cases, businesses may consider a brand refresh in tandem with a new website design to modernize and improve their entire brand experience or update their marketing. When working with startups, a logo design is often part of the initial website project as the company is just getting off the ground and needs all the foundational elements of the brand to begin operating the business.

Get a quote.

Design is a complex undertaking without experience and professional strategies. Our web designers plan and execute your next project.

Get a quote