Best Practices for

Website Design for Law Firms

Countless law firms are competing for a piece of the pie, and they come in all shapes and sizes. The online competition is fierce with each firm wanting not only to be found but to stand out and be unique. One of the most utilised avenues potential clients use to source legal help is through local organic web searches, so having a cutting edge law firm website design is essential to your business’ online marketing.

As a Toronto web design agency, Parachute Design has provided professional web design to law firms since 2003. We have also established an ironclad list of best web design and branding practices to rely on when creating a law firm website. Ensuring that your law firm is visible in organic web searches is only half the battle. Keeping a visitor on your law firm website, and engaging them through professional website interface design and concise, compelling content is equally important. Our law firm web designers are highly skilled in both facets relying on our extensive law firm website design experience gained working with lawyers throughout Canada and North America for nearly two decades.

The process of designing a website for your law firm can seem quite daunting at times for anyone that does not tackle these challenges on a day-to-day basis. Our Toronto web design company guides law firms and lawyers through the creative website design and digital branding processes, from discovery through implementation. At the end of the project we don’t just hand over the keys; our goal is to ensure that you’ve also learned how to manage both your new law firm website and corporate brand more effectively going forward, to deliver improved marketing results ultimately.

Best Practices for Law Firm Web Design

Let’s look at the best practices our Toronto web designers utilize when creating a law firm website for our clients.

Responsive Website Design

Fully responsive website design is a must-have for your new law firm website. In our experience and research over the years, we’ve found that a substantial portion of web traffic to law firm websites arrives via the mobile search. Given the broad accessibility required, a law firm website design that is both fully responsive and optimised for mobile users is crucial to the success of the website as a critical marketing tool for your law firm.

Identify Your Law Firm’s Areas of Practice

According to our analysis, when a person lands on your law firm’s website, there are two key pieces of information they are looking for; what legal services you offer and your lawyer profile pages. The best law firm website design will promote your list of legal services quickly and efficiently while providing a swift and positive user experience on the website. These services should be promoted both on your home page and on profile pages with direct links to more in-depth content about the services themselves. A custom website interface design and a clear call-to-action ensure that users are driven through the sales funnel quickly.

Law Firm Landing Page Design

Identify Your Law Firm’s Areas of Practice

According to our analysis, when a person lands on your law firm’s website, there are two key pieces of information they are looking for; what legal services you offer and your lawyer profile pages. The best law firm website design will promote your list of legal services quickly and efficiently while providing a swift and positive user experience on the website. These services should be promoted both on your home page and on profile pages with direct links to more in-depth content about the services themselves. A custom website interface design and a clear call-to-action ensure that users are driven through the sales funnel quickly.

Design Lawyer Profile Pages

The second most sought-after piece of information on your law firm’s website should be your lawyer or partner profiles. A key feature in our professional law firm website design is often featuring custom photography of each lawyer within the firm on a landing page that links through to each lawyer’s professional profile page. The profile pages offer a personal connection to the viewer in addition to building credibility, communicating your areas of expertise, and providing an opportunity to connect via email, phone, or social media.

Clear Calls-to-action and Convenient Methods of Contact

After all the time, effort, and expense your law firm will invest in optimising your website for search, it’s essential that your law firm website design communicates effectively and funnels website users to the appropriate area of the website that holds the information users seek, but also a precise method of contacting your firm. All pages of the law firm website design should offer some form of call-to-action, which is an avenue to contact the firm directly via email, web form, or phone. The website may also feature prominent calls-to-action that drives users to areas of the website that either feature information that your law firm wishes to promote (to increase conversions), or to other marketing opportunities.

Design SEO-optimised Landing Pages

Law firm websites generally offer a range of different legal services and to maximise search engine optimisation, each service should have an SEO-optimised landing page for organic search. Each legal service is unique in some way providing a golden opportunity to cast a wide net for organic web searches and relevant keywords. By offering SEO-optimised landing pages for each legal service, the law firm website design can also help users focus on what they’ve come to your firm’s website in search of, without confusion or the distraction of other services that may not necessarily be relevant to them at the time.

Limit the Use of Stock Photos in the Law Firm Web Design

People connect with images of other people more efficiently than objects. Sourcing professional photography for a law firm website design can be costly depending on the size of the firm. However, the investment goes a long way in crafting a personal tone within the website and helping to strengthen or develop the law firm’s branding. Stock photography can work if used wisely, however many law firm websites feature widely used stock photography that in most cases is detrimental to user experience and brand perception as it easily “stereotypes” the law firm. We often see images used in a law firm’s website that appear on many other legal websites and feature common stereotypes such as a series of leather-bound legal books, a gavel, or even worse, the dreaded scales of justice.

If custom photography is not an option, we use stock photography in moderation and try to theme the imagery in a way that breaks away from the typical stereotypes or literal interpretations of a word, practice, or service. This design strategy allows us to create a consistent emotion throughout a law firm’s digital branding. We often focus more on the result of excellent legal service, rather than the service itself. This philosophy means showcasing imagery that may suggest an improved lifestyle or personal fulfilment following successful litigation.

Use Your Web Design to Recruit

Law firms often have a high personnel turnover rate, and your website can be a valuable tool in recruiting new lawyers and support staff. Within your law firm website design we recommend a job board where your firm or web administrator can easily add new job postings and share these optimised pages on professional job boards and social media.

Use Testimonials as a Web Design Element

Testimonials can go a long way in creating a positive image for your law firm if used effectively within the website design. Through our years of website design experience, we’ve found that using testimonials as a design element to support a specific legal service (as opposed to creating a dedicated page of testimonials) is much more effective in conveying the message and sentiment to visitors. Our ability to limit the number of testimonials – because visitors are not going to read more than a handful – and the opportunity we have to dress up the testimonial graphically making it more appealing to scan or read quickly.

Create a Law Firm Blog

One of the best ways to attract and engage with an audience is to create a law firm blog. Lawyers are very busy and rarely have time to write articles. However, with as much as a single blog post per month, your law firm can showcase value to potential clients, play a more active role by promoting events in the community, and help boost the attractiveness of your website to the search engines as well.

About Parachute Design

At Parachute Design, our Toronto website designers follow these law firm website design best practices without fail. We have helped numerous lawyers and law firms across Canada and the United States to reach better and inform potential clients. Whether you are a small law firm or a sizeable, growing practice, we would love the opportunity to work with you and craft a law firm website design specifically for your needs!

For more information on our website design for law firms or to have us prepare a proposal for your legal business, please complete our online quote request form, or call our law firm website design experts in Toronto at 416-901-8633.

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