Limited Control Over Your Website?
Many sites run on a purchased theme or page builder that breaks when a layout changes. We build the editing experience around your content: fields for each content type, components toggled on or off within an approved architecture, and guardrails that keep the design intact. If you’re comparing firms, our guide to WordPress developers in Canada lists what to look for.
Limited capabilities? Need More Features?
Custom functionality is built into the theme rather than stacked from plugins: member portals, gated content, document libraries, calculators and document export tools. We also connect your site to HubSpot, Salesforce, Microsoft Dynamics or Marketo. We build the website side of each integration and the data transfer to your platform.
Outgrowing Startup Platforms?
Many organizations start on Wix or Squarespace and hit limits on structure, integrations and search control. We rebuild the site in WordPress from scratch, so you own the code and content with no platform licence fees.
The world's most powerful CMS, tailored to your business.
Unlock full control of your website with the world’s most widely used content management system. WordPress is the most widely used CMS and the platform of choice for businesses that need flexibility, ownership, and a mature plugin ecosystem without platform lock-in.
Fully customized CMS
We hand-craft every WordPress website from scratch to meet your business’s specific marketing and sales needs.
Each build starts from a blank theme in PHP, with Advanced Custom Fields PRO for content modelling and Formidable Forms Pro for forms. Both run on our agency licences at no charge to you through aftercare and while you’re on a Parachute maintenance plan.
Complete content management
We put as much emphasis on back-end design for your marketing team as we do on front-end design for your customers, so you can manage the site with ease.
For organizations publishing in more than one language, we use WordPress Multisite: one install, a separate site per language, each with its own content and navigation. The Ontario Land Tribunals site runs English and French this way.
Speed and performance
Without page-builder overhead, pages ship less code. We test Core Web Vitals before launch and host on Kinsta.
Accessibility is part of every build. We develop to WCAG 2.2 Level AA and verify with axe DevTools, WAVE, Lighthouse and manual keyboard and focus testing, with no overlay tools.
THE COMPANY WE KEEP
“We partnered with Parachute to complete a brand refresh and website redesign, and the experience was outstanding from start to finish. Jay and his team brought incredible creativity, attention to detail, and professionalism to the project. The new website has received fantastic feedback from our team, clients, and partners—it truly reflects our brand in a fresh and engaging way. Communication was seamless, timelines were met, and the quality of work exceeded expectations. I highly recommend Parachute to anyone looking for top-tier web design and branding expertise!”
Custom WordPress design, top to bottom.
First, we sit down with you to discuss the pain points of your current website and understand your frustrations. We explore the direction your business and marketing strategy are heading and develop a comprehensive plan to address all issues with your current CMS. This plan also includes wishlist items to make your new website scalable and future-friendly. Discovery ends with a plan that sets the number of unique page templates, the functionality and the integrations your site needs. Those decisions set the scope and budget for the full build.
Before diving into creative UI design, we conduct an in-depth user experience (UX) strategy session with you and your team. During this wireframing exercise, we meticulously plan each unique page within the new website, mapping out the user journey, information architecture, and conversion rate optimization strategies. This ensures your new website not only meets but exceeds performance expectations. Our extensive experience in developing websites for mid-sized businesses and enterprises, combined with strong project management and collaboration practices, ensures your project is handled efficiently and achieves measurable outcomes.
With the UX strategy finalized, we enter the creative phase. Using the collaboratively crafted wireframes, we design high-fidelity concepts for both desktop and mobile environments. We provide working prototypes to facilitate informed decisions, ensuring the design is visually appealing and optimized for all devices. Our creative directors work closely with you to refine the artwork, aligning it with your brand identity and digital marketing goals.
Once the design is approved, our expert WordPress developers transform the visual concepts into pristine, highly optimized code. We focus on website performance and SEO optimization, ensuring your WordPress site is fast, secure, and mobile-friendly. During the beta or staging phase, all stakeholders engage in rigorous user testing to verify content accuracy, graphic display, and website functionality across browsers and devices.
Pre-launch, we conduct speed and performance testing to confirm the site exceeds industry benchmarks, supporting your digital transformation objectives. On-time delivery is a cornerstone of our client satisfaction, and we pride ourselves on meeting deadlines throughout the development process.
After deploying to the production server, we run post-launch performance tests and apply proven optimization strategies to maximize website traffic and user engagement. Before handing over the keys, we provide a comprehensive training session via screen share, guiding your team through the powerful content creation and management tools now at their disposal. We demonstrate real-world scenarios and best practices, empowering your team to manage the website confidently.
To support different learning styles, we record this session and make it available for download, ensuring ongoing access to training materials. All new website deployments include complimentary software updates, maintenance, and bug fixes for 60 days post-launch. During this period, we provide dedicated support, promptly address any questions, and monitor your site with automated tracking services.
After the 60-day aftercare period, our WordPress maintenance plans cover tested updates, security monitoring and performance checks. Higher tiers add security audits and 24/7 uptime monitoring.
Web Development
Custom website development on WordPress, built to your marketing goals and functional needs.
eCommerce
Highly customized eCommerce website design that doesn't restrict your growth or online marketing capabilities.
SEO & AI Search Strategy
Search engine optimization woven into every aspect of the website design and development process.
CRO
Design and implementation of conversion strategy to turn more visitors into qualified leads for your business.
Ingenuity
A corporate brand refinement including communications strategy and a custom-crafted website powered by a WordPress CMS for one of Ontario’s highest-regarded construction firms.
- Branding Strategy
- Brand Messaging
- Identity Design
- UX (User Experience) Design
- Information Architecture
- Responsive Website Design
- Art Direction & Consulting
- Custom WordPress Development
- Search Engine Optimization
WordPress development questions, answered.
We take pride in providing transparency to our clients and strive to maintain clarity in everything we do. If you’re not ready to contact us but have a question, you may find answers here.
More FAQsCustom WordPress development projects at Parachute start at $25,000 CAD for a microsite, and most projects fall between $35,000 and $60,000. Price is set by the number of unique page templates and the functionality you need: Starter (10 templates) from $30,000, Standard (12) from $40,000, Professional (15) from $45,000, and Enterprise (20 or more) from $65,000. Portals, gated content, eCommerce and custom integrations move a project into the higher tiers. Every project includes 60 days of post-launch support.
Most custom WordPress development projects take between 12 and 20 weeks from kickoff to launch. Smaller projects can be completed in as little as 10 weeks. Larger, more complex builds with custom functionality or extensive content requirements take longer. We provide a detailed project timeline at the start of every engagement.
Every Parachute WordPress project includes 60 days of post-launch support covering software updates, maintenance and bug fixes. Sites are hosted on Kinsta, which checks uptime every three minutes. We also provide hands-on CMS training via screen share, with a recorded session available for your team. After the 60-day period, ongoing maintenance plans are available.
Yes. We handle full migrations from Wix, Squarespace, and other platforms to custom WordPress. The migration process includes rebuilding your site from scratch in WordPress, not just transferring content, resulting in a faster, more flexible, and fully owned website with no platform lock-in or ongoing licensing fees.
No. We hand-craft every WordPress website from scratch using custom code. We do not use premade themes, page builders or visual editors. This approach produces cleaner code, better performance, stronger SEO, and a fully custom design, without the bloat, security vulnerabilities, and design limitations that come with themes and page builders.
Yes. We build multilingual sites on WordPress Multisite, with a separate site for each language under one install. Each language gets its own content, navigation and search structure. We don’t use translation plugins.
Yes. After the 60-day post-launch support period, we offer ongoing monthly WordPress maintenance plans covering software updates, security monitoring, performance checks, and content updates. Post-launch costs typically amount to 15 to 25 percent of the initial development investment annually.
We have built websites for organizations in Ontario, Alberta, British Columbia, Quebec, New Brunswick, Nova Scotia and Newfoundland and Labrador.
Get a WordPress Development Quote.
We craft high-quality, hand-tailored WordPress websites that align with your business goals. Our expertise lies in developing bespoke WordPress solutions focused on performance, scalability, and a seamless user experience to help your brand grow.
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