A digital rebranding and website design for one of Canada’s leading mortgage investment corporations.
MCAN Mortgage Corporation underwent a fundamental restructuring and a subsequent rebranding before engaging our Toronto web design agency to oversee the website redesign and digital rebranding of their business.
Rebranding exercises are right up our alley. Since 2003 our Toronto web company has been perfecting the art of web design for mortgage investment corporations and other financial institutions to boot. To provide a truly successful website for our client, we relied on this extensive experience as well as our time tested discovery and strategy process.
Before we can begin our 6-step design process, we work with our clients to outline their goals for the project from which we can form our strategy and also measure its success later on.
Website Design Goals
- Corporate rebranding – after finalizing a new logo design, our attention shifted to extending the new brand across various corporate communications, including display ads, branded email templates and a responsive website user interface design.
- Website user interface design – to stride into the contemporary online space, new responsive website design was carefully planned to communicate with MCAN’s audience more effectively.
- Custom WordPress development – along with a brilliant new website design interface, we would create a dependable and easy-to-use content management system allowing MCAN to manage content and post daily rate updates.
Our Mortgage Investment Corporation Web Design Process
Discovery and Strategy
Relying on nearly two decades of experience creating hand-made website design for the financial services industry, our web design specialists have the knowledge and expertise to deliver successful results for our clients. To bolster our extensive experience, we kicked off the project with our tried and true in-take questionnaire. The questionnaire helps our designers and developers understand the client’s business culture and brand perception. Our questionnaire quickly draws the direction and personality necessary to transform our research into high fidelity visual design.
Following the completion of the intake questionnaire, we review the website analytics data to help identify existing challenges or roadblocks in the existing user journey. Also, relying on the historical user data available, our website designers can tailor the new website design interface and user experience to best suit the audience and their current technical environment.
Using the research compiled during our discovery phase, we move into the web design strategy phase. Our first step is to create a detailed site map to identify all the pages that will live within the website. This practice also allows our web design experts to address current navigational issues that are evident within the old website and ensure they are redesigned and corrected on the new website.
Next, our web designers and professional WordPress developers team up to design the initial website wireframes. Wireframing the website before considering user interface design offers a contextual look at the information architecture planned for each unique page layout that will exist within the new website. Wireframing also helps stakeholders review and make critical decisions without the distraction of a polished design. Revisions can be addressed on the wireframes, quickly eliminating the need for additional rounds of design changes later on. These time savings translate into time and budget savings as we move through the project.
Making use of a proprietary online prototyping tool, we present the interactive wireframes to our client and stakeholders to view and engage with the wireframes in a web-based context. Allowing MCAN’s decision-makers to interact with the wireframes rather than making assumptions based on static layouts or images, we ensure they are making informed decisions as this fundamental stage of the design process.
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