MCAN Mortgage Company Website Design

Web Design for Investment Corporations

MCAN Mortgage Corporation

Launch website

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Previous

Web Design Services

  • Corporate Branding
  • UX (User Experience) Design
  • Information Architecture
  • Responsive Website Design
  • Art Direction & Consulting

Platform

  • Custom WordPress Development
  • Custom Website Development
  • Search Engine Optimization

Project Overview

An all-access pass to our Toronto web design agency’s digital rebranding and website design and development overhaul for one of Canada’s leading mortgage investment corporations.

A digital rebranding and website design for one of Canada’s leading mortgage investment corporations.

MCAN Mortgage Corporation underwent a fundamental restructuring and a subsequent rebranding before engaging our Toronto web design agency to oversee the website redesign and digital rebranding of their business.

Rebranding exercises are right up our alley. Since 2003 our Toronto web company has been perfecting the art of web design for mortgage investment corporations and other financial institutions to boot. To provide a truly successful website for our client, we relied on this extensive experience as well as our time tested discovery and strategy process.

Before we can begin our 6-step design process, we work with our clients to outline their goals for the project from which we can form our strategy and also measure its success later on.

Website Design Goals

  • Corporate rebranding – after finalizing a new logo design, our attention shifted to extending the new brand across various corporate communications, including display ads, branded email templates and a responsive website user interface design.
  • Website user interface design – to stride into the contemporary online space, new responsive website design was carefully planned to communicate with MCAN’s audience more effectively.
  • Custom WordPress development – along with a brilliant new website design interface, we would create a dependable and easy-to-use content management system allowing MCAN to manage content and post daily rate updates.
Investment Company Website Design – MCAN Mortgage Corporation

Our Mortgage Investment Corporation Web Design Process

Discovery and Strategy

Relying on nearly two decades of experience creating hand-made website design for the financial services industry, our web design specialists have the knowledge and expertise to deliver successful results for our clients. To bolster our extensive experience, we kicked off the project with our tried and true in-take questionnaire. The questionnaire helps our designers and developers understand the client’s business culture and brand perception. Our questionnaire quickly draws the direction and personality necessary to transform our research into high fidelity visual design.

Following the completion of the intake questionnaire, we review the website analytics data to help identify existing challenges or roadblocks in the existing user journey. Also, relying on the historical user data available, our website designers can tailor the new website design interface and user experience to best suit the audience and their current technical environment.

Using the research compiled during our discovery phase, we move into the web design strategy phase. Our first step is to create a detailed site map to identify all the pages that will live within the website. This practice also allows our web design experts to address current navigational issues that are evident within the old website and ensure they are redesigned and corrected on the new website.

Website Design for Mortgage Investment Company

Next, our web designers and professional WordPress developers team up to design the initial website wireframes. Wireframing the website before considering user interface design offers a contextual look at the information architecture planned for each unique page layout that will exist within the new website. Wireframing also helps stakeholders review and make critical decisions without the distraction of a polished design. Revisions can be addressed on the wireframes, quickly eliminating the need for additional rounds of design changes later on. These time savings translate into time and budget savings as we move through the project.

Making use of a proprietary online prototyping tool, we present the interactive wireframes to our client and stakeholders to view and engage with the wireframes in a web-based context. Allowing MCAN’s decision-makers to interact with the wireframes rather than making assumptions based on static layouts or images, we ensure they are making informed decisions as this fundamental stage of the design process.

Responsive Website Design

Access to data on the go.

A Website Design for the Mortgage Investment Company (MIC)

One of the most important and often unspoken elements of the design process is momentum. Moving forward with a collective group focus and goal helps the creative team flow from strategy into design.

Using the foundation established during the website strategy phase, our designers take the finalized wireframes and begin applying the conceptual user interface design over them.

Mortgage Company Website Design for MCAN Mortgage Corp.
Web Design for Mortgage Companies – MCAN Mortgage Corp. Website Design for Mortgage Companies – MCAN Mortgage Corp.

The initial website design concept included the home page, a landing page and a deeper level content page. These pages are also presented via the online prototyping application to ensure once again our client is viewing the design work not as a static image, but as interactive website design. The tool allows our clients to comment and mark up each layout in context and also notifies them via email (if they choose) as we complete the requested changes.

With the approval of the initial concept design, our web designers carry the design system throughout the remaining wireframe layouts to ensure we have a complete set of page templates for development in the WordPress CMS.

What Our Client Had to Say...

Praise from the source.

“Choosing Parachute Design for our corporate website design was a great business decision and I’m proud to have recommended them for the job. Even now, post website launch, whenever an issue comes up that is beyond my expertise, Jay and his team continue to deliver prompt, professional and solution-driven service.”

Eloise Goodwyn
Director of Marketing, MCAN Mortgage Corporation

WordPress Website Development

Our Toronto web design agency has spent nearly two decades, honing our custom WordPress development services. Throughout this journey, our web development team has built extensive knowledge and expertise within the WordPress environment. To provide the MCAN website management team with a powerful and easy-to-use digital marketing platform, Toronto WordPress developers tailored a backend to make the day-to-day management of the website fast, easy and intuitive.

Every nook and cranny of the MCAN website was carefully crafted in WordPress to ensure the mortgage investment corporation could hit the ground running on launch day.

Multi-language Website Support

WordPress offers a powerful multi-site feature to manage and maintain multiple websites’ content through a single content management system. The MCAN website was developed in both Canadian English and French languages; both managed with a single WordPress installation.

Mortgage Company Website Design for MCAN Mortgage Corp.

Website Deployment

When deploying a new website, we strongly recommend a soft launch approach, and our website design for mortgage investment corporations is no different. A few days before our scheduled launch, we migrate the website code and database from our private development server to its new home on the production server. We stage the website there for at least two days to ensure we have ample opportunity to test the website in its new home before releasing it to the public. This practice allows us to find and fix any wrinkles created during the migration process or due to differences in server configuration between the environments.

Opting to partner with a managed WordPress hosting platform, we ensure launch day runs smoothly, and we can take advantage of all the fantastic performance enhancements and management tools available.

CMS Training and SEO Best Practices

Once the dust has settled after launch day, we conduct an online demo of the new CMS with our client. The screencast allows us to walk all stakeholders through the day-to-day use of the content management system and review content management and search engine optimization best practices. When we hand over the keys to the new website administrator, we can be sure that our clients are confident in maintaining their new website and driving their online business forward.

The screencast is recorded and later made available for download and safekeeping. This safety net ensures that any new website administrator that joins the team down the road has access to a guided training session.

About Parachute Design

For nearly 20 years, Parachute Design has crafted successful mortgage investment corporation website design. Our experienced web designers and WordPress developers can analyze, solve and deploy winning solutions for your business. To learn more about our web design capabilities or request an estimate for your business, please complete our proposal planner or contact our Toronto web design company at 416-901-8633.

Let’s make something.

Corporate branding and web design for mortgage investment corporations require experience, confidence and natural-born creativity. Our Toronto web design company has it all and more. Let us help your business grow.

Start a project
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Let’s make something.

Corporate branding and web design for mortgage investment corporations require experience, confidence and natural-born creativity. Our Toronto web design company has it all and more. Let us help your business grow.

Start a project