Where the best SaaS websites commonly differ from a typical technology firm is that they are designed to sell a SaaS product on the spot. Converting visitors into customers in just a few clicks through online forms and social media campaigns immediately is a top priority compared to a technology firm’s website that may focus primarily on offering information and generating enough curiosity that encourages customers to email or pick up the phone.
Since 2003 our Toronto web designers have been carefully crafting high-performance SaaS websites for leading technology firms in Toronto and across North America. With this strong foundation of experience, we’ve created a comprehensive understanding of the best practices for SaaS website design.
Best Practices for SaaS Web Designs
SaaS Website Designs Should Push the Envelope
A general rule of thumb most web designers follow is to create an interface design that is creative, but also complies with the users’ expectations. Quite often we find website designs that challenge the visitors’ expectations to the degree that causes discomfort and confusion. This results in increased bounce rates and a general dip in sales or conversions. SaaS website design is somewhat of an outlier in terms of this design rule. Web-users that are searching the web for the latest SaaS solutions for their business are often more in tune with creativity and enjoy being entertained by something new and unexpected. Users will often consider the complete website experience, its different elements and design elements, rather than just the product features or social proof when making a decision about the software as fit for their business.
The nature of the visitors allows effective SaaS providers to allow more of their personality and innate creativity to shine through in their public-facing site than business owners in most other industries. The typical SaaS customer will make a judgement on the appearance of creativity, thought and overall effort put into the interface design and user experience in ways that customers in other industries would scoff at.
As with tech firms, the SaaS industry is fast-paced and always evolving. For that reason, SaaS providers rely on our expert UI design and development expertise for multiple iterations of their site over time. With careful strategy and planning, a custom WordPress development will allow the business owner to modify and evolve the site over time with minimal investment compared to a traditional website design overhaul.
Enhanced User Experience and Interaction Design
SaaS website design often includes a unique user experience through custom website development and interaction design. To improve a beautiful trendsetting user interface design, SaaS websites often do a great job offering a unique user experience through physical user interactions that create a more meaningful and memorable experience for visitors. It’s all about the ‘wow’ factor when selling SaaS products!
Balanced Page Content
Similar to web design for technology companies, the best SaaS website designs tend to offer more streamlined content than a traditional B2B site design. While tech firms will provide the bare minimum in terms of web content to focus more on the visual elements and generate curiosity in visitors, SaaS businesses will draw web design inspiration from industry leaders and offer less content than typical B2C web pages. SaaS businesses will, however, provide more content than the bare minimum to ensure that users have just enough information to make a decision to buy right from the pricing page, rather than call with a question and enter the sales funnel.
Flexibility Opens the Door to Longevity
When planning a new site design for a SaaS provider, it is critical to plan ahead for the future. SaaS providers tend to stay ahead of the trends on a year-to-year basis and require a backend that is flexible enough to evolve over the lifespan of the site without having to invest too heavily for incremental front-end design changes. To help our SaaS clients extend their brand and lifespan with the best SaaS website designs we recommend custom WordPress design and development to maximize flexibility and the longevity of the website.
SaaS Web design since 2003.
In 2003 Jay Eckert started a freelance web design company and at first managed all aspects of SaaS website designs on his own. After nurturing the small business for a few years, Jay began building an award-winning design team. In 2009 the freelance business was incorporated as Parachute Design and the rest is history.
