Not sure what your conversion rate is?
Monitoring the conversion rate on your website is important to understand if your marketing is working, or not. Making subtle adjustments to your marketing funnel can put more money in your pocket.
You have too many unqualified leads?
Your site ranks really well and people are actively engaged with the design and content, but you’re spending way too much time sifting through leads that are unqualified for your product or services.
Can't make sense of your analytics?
You check your website analytics now and then, but don’t understand what all the metrics mean or how to act on them to continue to improve your website and digital marketing investment.
Conversion rate optimization strategy.
A lot of businesses invest heavily in search engine optimization and website design, but don’t have the experience or bandwidth to conduct a conversion rate audit. Research by Akamai found that every 100ms delay in load time reduces conversions by 7% — meaning performance and CRO are inseparable. We can help with both.
Conduct a conversion rate audit.
The first step in optimizing the conversion rate on your website is to conduct an audit and look at the historical data compared to what your analytics are telling us now. This will help us form a strategic plan to make adjustments.
Review and monitor analytics.
Just like SEO, CRO requires time and patience. CRO is not a one-and-done strategy and requires the continuous monitoring of website analytics to make intelligent adjustments based on real-world data over periods of time.
Implement time-tested strategies.
Every website is unique in many ways, however, by understanding the fundamentals of UX design, consumer behaviour and conversion strategies we can help make sense of your situation and get you on the right track.
THE COMPANY WE KEEP
“To revitalize our brand and website, we looked at several prominent design agencies; Parachute was the natural choice. They’re a super talented bunch, a pleasure to work with and exceeded our expectations.”
Time-tested conversion rate optimization best practices.
To understand the historical performance of your website over time we conduct a full conversion rate audit based on your website analytics. We use this information to compare to present-day analytics and set benchmarks from which we can measure the success of our CRO work.
In many instances, we can use some crafty tools to peek into competitor conversion rates and make some high-level comparisons against your website. This, in combination with a front-end review of competing websites, help set the tone and direction to better understand what is most appealing to your shared audience.
Once we have completed our conversion rate audit, analytics review and competitor analysis we put together a strategy following conversion rate optimization best practices that we review with you and explain the changes we are recommending and how they will be implemented.
During implementation, we push the website to a private staging environment away from public view and make the adjustments to the website based on our CRO strategy. When complete, we push the site back to production monitor the analytics and conversion rate for a period of time to gauge the effectiveness of the updates.
Over time, we may introduce additional adjustments and subtle tweaks to further optimize performance.
Web Design
Hand-crafted responsive website design that not only turns heads but consistently converts visitors into customers.
SEO
Search engine optimization woven into every aspect of the website design and development process.
Web Development
Custom, open-source web development that is tailored to meet your specific marketing goals and functional needs.
WordPress Development
Hand-crafted WordPress development that is tailored to meet the unique digital marketing needs of your business.
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Transforming a pioneering AI development firm created by a former Facebook executive into a multi-national enterprise-level brand.
- Digital Branding
- UX (User Experience) Design
- Information Architecture
- Responsive Website Design
- Art Direction & Consulting
- Custom WordPress Development
- Custom Website Development
- Search Engine Optimization
Conversion rate optimization questions, answered.
We take pride in providing transparency to our clients and strive to maintain clarity in everything we do. If you’re not ready to contact us but have a question, you may find answers here.
More FAQsConversion rate optimization (CRO) is the process of improving your website so that a higher percentage of visitors take a desired action — submitting a form, requesting a quote, making a purchase, or booking a call. CRO uses analytics data, competitor analysis, and user behaviour insights to identify friction in the conversion path and remove it systematically.
Average website conversion rates vary by industry and goal type, but most B2B websites convert between 1% and 5% of visitors. According to Unbounce’s Conversion Benchmark Report, median landing page conversion rates across industries range from 2% to 6%, with top performers reaching 10%+. The most meaningful benchmark is your own historical baseline — consistent improvement against that number is the goal of CRO.
We start with a full review of your website analytics to understand historical and current performance. We identify where visitors are entering, where they drop off, and which pages are failing to convert. We then compare your site against competitor websites using specialist tools to understand what your shared audience responds to. The audit findings drive the CRO strategy.
Initial CRO improvements can show measurable results within 30 to 60 days of implementation, depending on your traffic volume. Higher-traffic sites produce statistically significant data faster. CRO is an ongoing process — the first round of changes establishes a new baseline, and subsequent iterations build on that data to drive further improvement.
Yes. CRO is not only about increasing the volume of conversions — it’s also about improving their quality. If your site is attracting the wrong visitors or your messaging is unclear about who you serve, a CRO strategy can restructure your value proposition, refine your calls to action, and filter your conversion funnel to attract better-fit prospects.
Yes. We offer conversion rate optimization as a standalone engagement. This typically begins with a CRO audit and competitor analysis, followed by a strategy and implementation plan. CRO is also embedded into every full web design and development project we deliver.
Get a CRO quote for your website.
Not sure if your website is living up to its full potential? Contact us today for a free conversion rate optimization strategy estimate.
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