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There is no quick fix
Search engine optimization takes time. The sooner you begin refining your strategy and investing in SEO the sooner you begin reaching your goals.
Poor design and development
Messy, bloated code builds up in a website over time making it very difficult for Google to rank your pages. Keeping your website in tip-top shape is crucial.
Hitting a moving target
Google updates its algorithm daily and considers over 200 different factors to determine page rankings – you can’t beat the system without a solid SEO strategy.
SEO is an integral part of our web design process.
SEO is woven into every aspect of our website design and development process to ensure your website rolls off the assembly line ready to challenge top competitors.
Website optimization
The first stage in website optimization is improving page speed and performance, crawlability and redirect strategy. Before we look at anything else, we make sure your marketing engine is tuned up!
Focused content strategy
Through competitor analysis and keyword research, we identify the keyword gap and give you the strategy and tools to gain ground on the competition by providing relevant content people want.
Increase page ranks
When our technical SEO and content optimization strategies are blended with highly optimized and functional website design, your page ranks will continue to climb up the SERPs.
THE COMPANY WE KEEP
“I’ve been in business for about 20 years and I usually deal with about 30 different vendors a year. I can honestly say Parachute is the most professional, fantastic, client-centric vendor I’ve ever worked with. They are extremely calm, cool, and collected with an amazing ability to patiently explain things throughout the project. Working on a high stakes project like this with a lot of time, money, and voices involved, it was great to have Parachute to defer to for guidance.”
There are four primary areas we build SEO strategy around.
The best way to optimize a website for search is to start with a professionally crafted responsive website design. Working with our experienced design team to create an engaging design that not only turns heads but optimizes time on site, click-through rates and conversions is the sure way to launch a website that will have your competitors trembling at the knees.
Every site we create is built on sound strategy, years of experience and creativity to encapsulate your brand and utilize search engine optimization best pactices.
Technical SEO covers just about everything “under the hood” when it comes to optimizing your website. We look at the website as a whole and make global optimizations that affect all areas of the website. As Google takes into account more than 200 ranking factors when determining page rankings, it’s important to meticulously optimize your website from top to bottom.
Some of the optimization aspects that send the strongest signals to Google are:
- Page speed
- Indexing and indexability
- Robots.txt configuration
- Clean, semantic HTML
- HTML/CSS validation
- Creating and submitting XML sitemaps
- Having a customized 404 error page to redirect lost visitors
- Website security and SSL certificates
- Proper Schema markup
- User experience
- Hosting and CDN services.
On-page SEO looks at the individual pages within the website and focuses on fine-tuning the content and design to provide the most relevant information, quickly and efficiently.
- Keyword research and strategy
- Content optimization
- URL optimization
- 301 redirect audit and strategy
- Internal and external links audits
- Image optimization and correct Alt text assignment
- Title tags and meta descriptions
- Responsive design and mobile-friendliness.
Content strategy is the final layer of search engine optimization. According to BrightEdge, impressions across Google have increased 49% since AI Overviews launched, meaning content that answers specific questions now earns more visibility, not less. After building a highly optimized website that offers a great user experience and fast page load speeds, content strategy is what determines who gets cited.
Content strategy focuses on optimizing page content to not just answer people’s questions or queries but to answer the right questions or queries. This applies to static pages, landing pages and developing new content like blog posts and resources to promote social sharing, backlinks and drive relevant traffic to linked conversion pages.
Web Design
Hand-crafted responsive website design that not only turns heads but consistently converts visitors into customers.
Web Development
Custom, open-source web development that is tailored to meet your specific marketing goals and functional needs.
CRO
Design and implementation of conversion strategy to turn more visitors into qualified leads for your business.
GEO
Your customers are asking ChatGPT and Perplexity which companies to hire. We make sure yours is the answer.
McMillan LLP
Breathing new life into one of Canada’s top law firm’s digital branding and providing innovative, future-forward website design and management tools to transform their marketing strategy.
- Digital Branding
- UX (User Experience) Design
- Information Architecture
- Responsive Website Design
- Art Direction & Consulting
- Custom WordPress Development
- eCommerce Integration
- Search Engine Optimization
Search engine optimization questions, answered.
We take pride in providing transparency to our clients and strive to maintain clarity in everything we do. If you’re not ready to contact us but have a question, you may find answers here.
More FAQsSEO results typically take 3 to 6 months to become measurable, depending on the competitiveness of your target keywords, the current state of your website, and the scope of work being done. Technical SEO improvements and on-page changes can produce faster results on pages that are already indexed. Building domain authority and ranking for competitive keywords takes longer. SEO is a long-term investment — the results compound over time.
Technical SEO covers everything under the hood of your website that affects how search engines crawl, index, and rank it. This includes page speed, indexability, robots.txt configuration, clean semantic HTML, XML sitemaps, SSL certificates, schema markup, custom 404 error pages, mobile responsiveness, and hosting and CDN performance. Google considers over 200 ranking factors — technical SEO addresses the foundational layer.
Yes. SEO is built into every stage of our web design and development process — not added at the end. From competitor keyword research during discovery to technical optimization during development and on-page SEO before launch, every Parachute project is built with search performance as a core requirement.
Technical SEO addresses site-wide infrastructure: how your site is built, how fast it loads, how search engines crawl it, and how it is structured at the code level. On-page SEO addresses individual pages: keyword targeting, content quality, title tags, meta descriptions, URL structure, internal linking, and image optimization. Both are required for strong search performance — technical SEO sets the foundation, on-page SEO builds on it.
Yes. We offer SEO as a standalone service for businesses that already have a website but need to improve their search performance. This typically begins with a technical and on-page SEO audit, followed by a prioritized strategy and implementation plan. We also offer monthly SEO retainers covering ongoing optimization, reporting, and content strategy.
SEO (Search Engine Optimization) is the practice of optimizing your website to rank in traditional search engines like Google and Bing. GEO (Generative Engine Optimization) is the practice of optimizing your content and brand presence to appear in AI-generated answers from tools like ChatGPT, Perplexity, and Google’s AI Overviews. Both disciplines are now essential. Google AI Overviews now reach 2 billion monthly users across 200 countries — SEO drives organic search traffic; GEO drives AI-generated visibility and brand citations.
Want to dominate the search engine rankings?
Search engine optimization requires technical experience and patience for the long game. Book a call with our SEO specialists in Toronto to learn how we can help grow your business.
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