Disclosure: Parachute Design wrote this guide and included ourselves in it. We assessed every agency here against the same criteria, listed below, using information from each agency’s website and public Clutch profile. The list is alphabetical, not ranked.
What AI search optimization and generative engine optimization cover
AI search optimization is the work of making your organization findable, quotable and recommendable in answers from tools like ChatGPT, Perplexity, Gemini and Google’s AI Overviews. You will also see it called generative engine optimization (GEO) or answer engine optimization (AEO). It is not a replacement for SEO. It builds on the same foundations: a technically sound website, clearly structured content, accurate structured data and consistent facts about your organization wherever it appears online. It adds a sharper focus on answering specific questions and on independent signals, such as reviews and mentions on other sites, that AI tools weigh when they recommend a provider.
How we chose these 5 agencies
Each agency on this list:
- Is headquartered in Canada
- Publishes an AI search, GEO or AEO service on its own website
- Has a public Clutch profile with independent client reviews
We read each agency’s website and Clutch profile in October 2026. If anything has changed since then, the agency’s own site is the authority.
Quick comparison
| Agency | Headquarters | How it packages AI search | Clients served | Listed minimum |
|---|---|---|---|---|
| Azuro Digital | Ottawa, with Toronto and Calgary offices | SEO & GEO / AI Search" service | Small and mid-sized businesses, nonprofits | $10,000 |
| Major Tom | Toronto, with Vancouver, New York and San Francisco offices | SEO, GEO and AEO as one SEO service | Mid-market and enterprise | $50,000 |
| Mojo Media | Toronto | SEO & GEO / AI Search" service | Small and mid-sized businesses | $1,000 |
| Parachute Design | Toronto | SEO & AI Search Strategy, one retainer | B2B and professional services, mid-sized to enterprise | $3,500 per month |
| Search Engine People | Toronto | Separate AI SEO, GEO, AEO and AI Overviews services, plus packages | Small businesses to large brands | $1,000 |
Minimums for other agencies are each agency’s overall minimum project size as listed on Clutch in October 2026, not a price for AI search work. Clutch does not state a currency. Parachute’s figure is the published starting price of our SEO & AI Search Strategy plan.
The 5 agencies, in alphabetical order
Azuro Digital
Founded in Ottawa in 2018, Azuro Digital has offices in Ottawa, Toronto and Calgary. Its “SEO & GEO / AI Search” service targets visibility in both Google and AI platforms like ChatGPT. Azuro builds WordPress websites and serves small and mid-sized businesses and nonprofits.
Consider Azuro if you want AI search work alongside a new WordPress website from the same team.
Azuro’s SEO and AI search service · Clutch profile
Major Tom
Major Tom has offices in Toronto, Vancouver, New York and San Francisco and has worked for over 20 years. It presents SEO, GEO and AEO together as one service within a broader digital marketing strategy and treats technical SEO as the foundation for AI visibility. It also offers paid media, social and HubSpot services to mid-market and enterprise clients.
Consider Major Tom if you want a large agency to handle AI search within a broader marketing program. Major Tom’s SEO, GEO and AEO service · Clutch profile
Mojo Media
Mojo Media is based in Toronto and offers an “SEO & GEO / AI Search” service aimed at visibility across Google and AI-powered search platforms. It also provides WordPress design, branding and hosting, and describes its clients as small to mid-sized businesses.
Consider Mojo Media if you are a small business that wants search, website and hosting from one provider.
Mojo Media’s SEO and AI search service · Clutch profile
Parachute Design
Parachute Design was founded in Toronto in 2003. We build custom WordPress websites for mid-sized and large organizations, and we build technical SEO and AI search readiness into every project from discovery through launch. After launch, our SEO & AI Search Strategy retainer covers technical SEO, content strategy, structured data and AI search visibility as one plan. We do not sell AI search on its own, because AI answers draw on the same foundations as search rankings. Plans start at $3,500 per month for 20 hours.
Consider Parachute if you want your website, search, and AI visibility planned by the same team. We are not the right fit if you want AI search work as a standalone, short-term project.
SEO & AI Search Strategy · Clutch profile
Search Engine People
Search Engine People has been based in Toronto since 2001. It offers the widest separate menu of AI search services on this list: AI SEO, generative engine optimization, answer engine optimization, Google AI Overviews optimization, platform-specific work for ChatGPT, Gemini and Perplexity, and AEO and GEO packages. It serves clients from small businesses to large brands.
Consider Search Engine People if you want an SEO specialist and prefer to buy specific AI search services or a package.
Search Engine People’s AI search services · Clutch profile
What good AI search work includes
Whichever agency you choose, look for these elements in the proposal:
- A technical foundation. Fast, crawlable pages, clean heading structure and accurate structured data. That should include schema markup so AI web crawlers can accurately parse facts, and so reviews, content types, and other page details are easier for AI systems to interpret. Generative search can also surface multimedia assets, so image and video context should be usable too.
- Consistent facts about your organization. Your name, services, locations and credentials should match across your website, directories, review profiles and structured data. Inconsistent facts weaken how AI tools understand who you are, and solid internal links help important pages and facts stay easy to discover and verify across the site.
- Content that answers real questions. Clear, direct answers to the questions your buyers actually ask, written by people with real expertise. Sections should open with clear summaries and address multi-intent questions in a natural, conversational way. Original content beats scaled, repetitive copy and helps avoid scaled-content abuse issues.
- Independent signals. Reviews on platforms like Clutch and Google, and genuine brand mentions on other credible sites. Positive reviews help AI systems cross-reference third-party consensus. AI tools weigh what others say about you more than what you say about yourself.
- Honest measurement. Tracking how often your organization appears in AI answers for a defined set of questions, and measuring visits from AI tools in your analytics. Track AI citations, referral traffic, and visibility across AI search platforms with the right search tools.
Red flags
- Guaranteed placement in ChatGPT, Gemini or AI Overviews. No agency controls what these tools say.
- AI search sold without SEO foundations. If the site is slow, poorly structured or inconsistent, AI tools have little to work with, and weak structure also makes it harder for models to interpret multi-intent queries that mimic human conversation.
- Self-promotional “best of” lists as a tactic. Research by Lily Ray found that when Google’s AI Overviews cited a brand’s own self-ranking list, the brand was left out of the recommendation 69% of the time (ALM Corp summary).
- No defined measurement. Ask exactly which questions will be tracked and how often you will see results.
- Keyword stuffing. Repeating terms does not improve visibility; content should answer real search intent in conversational language instead.
The best AI search partner for your situation
| Your situation | Agencies to shortlist |
|---|---|
| Small business, website and search from one provider | Mojo Media, Azuro Digital |
| Want to buy specific AI search services or a package | Search Engine People |
| AI search as part of a full marketing program | Major Tom, Search Engine People |
| Mid-sized or large organization, website and AI visibility planned together | Parachute Design, Major Tom, Azuro Digital |
For more on choosing a partner, read our guide on how to choose a web design agency in Canada.
Frequently Asked Questions
AI search optimization is the work of making your organization findable, quotable and recommendable in AI-generated results from tools like ChatGPT, Perplexity, Gemini and Google’s AI Overviews. It is often called generative engine optimization (GEO) or answer engine optimization (AEO). Unlike traditional search, where visibility is judged by position on the Google SERP, AI systems may summarize sources directly even when they don’t appear prominently in search results. It builds on the same foundations as SEO: a technically sound site, clearly structured content, accurate structured data and consistent facts about your organization everywhere it appears online.
It extends SEO rather than replacing it. AI tools draw on many of the same signals search engines use, so technical SEO and content structure still matter. In 2024, 58.5% of Google searches in the US ended without a click. In a December 2024 study of 10,000 US keywords, AI Overviews appeared for 29.9% of keywords and for 74% of problem-solving queries. The additions are a stronger focus on answering specific questions directly, keeping your organization’s facts consistent across your site, directories and profiles, and earning independent mentions and reviews that AI tools rely on when they recommend a provider. One 2026 study found 44.2% of ChatGPT citations come from the first 30% of a page, which supports putting key answers near the top.
This guide covers 5 Canadian agencies that publish an AI search service on their own websites, listed alphabetically rather than ranked: Azuro Digital, Major Tom, Mojo Media, Parachute Design and Search Engine People. Some sell AI search as separate services and packages, while others include it within SEO.
Pricing varies by agency and scope. Parachute Design’s SEO & AI Search Strategy plans start at $3,500 per month for 20 hours. Ask every agency what its fee includes, how many hours it covers, and how it will measure results. Measurement should include referral data from AI tools in your analytics, plus Google Search Console and Bing Webmaster Tools to monitor visibility signals where possible. It is also worth measuring quality: on Ahrefs’ own site, AI search visitors converted at 23 times the rate of traditional organic visitors, and across 19 sites studied by Previsible, AI-referred sessions grew 527% from January to May 2025 compared with the same period in 2024.
Parachute Design wrote this guide and includes itself. We assessed every agency against the same criteria, using information from each agency’s website and public Clutch profile, reviewed in October 2026. The list is alphabetical, not ranked.
