High bounce rate?
Visitors to your website need more than smoke and lasers to buy into your offering. They need an intuitive and frictionless experience to guide them from A to B.
Low engagement?
Getting traffic to your website is one thing. Keeping people engaged on your site for more than 30 seconds requires a strong UX foundation to keep users engaged and curious.
Lost in the crowd?
Most industries have fierce competition for attention and position. To stand out from the crowd, your site needs a strong UX foundation to grab attention and keep it.
Before creative design, we focus on a solid UX strategy.
Understanding the unique user journey within each page of a website is paramount. We help you effectively plan and execute your web strategy to turn visitors into customers.
Build on data and experience
We mix our experience with real-world user data from your website and competitor’s sites to build a winning UX design strategy.
Collaborate and educate
Together, we work to understand your audience and how to craft a user experience that will keep them engaged and wanting more.
Focus on the end user
Creating positive experiences for the end user is what it’s all about. We stay laser-focused on visitors want so we can turn them into customers.
THE COMPANY WE KEEP
“We were very happy with the final result of our new website design, Parachute overcame every challenge that presented itself throughout the project and helped us ideate and execute a strategy for success. I would highly recommend Parachute!”
Expertly crafted websites, start to finish.
Everything starts with understanding how your current website is performing. We want to know how people are finding the site, what they’re doing on the website and identify potential navigational issues and elevated bounce rates that signal experience issues.
To analyze the data uncovered in our discovery phase, we rely on both visual and data analytics as well as a number of other web tools that allow us to compare your website to top competitor websites. This analysis provides a clear insight into what is working well for top performers and where your website may be falling short.
Understanding what needs to be fixed and where the bar is set for success is paramount in executing a winning UX design. Using the real-world data we uncover mixed with our experience, we craft a user experience design that will not only solve the issues on your current website but blow the competition out of the water.
We review our discovery findings with you and explain why certain issues are present in the existing website and precisely how we’re going to fix them. We use a powerful prototyping tool to share the UX design or wireframes with your team to provide a tangible plan to solve your UX challenges and build a stronger experience to move forward with.
Working collaboratively with all stakeholders, we refine the information architecture and once everyone is on board with the game plan we polish up the wireframes and move on to creative UI design.
Web Design
Hand-crafted responsive website design that not only turns heads but consistently converts visitors into customers.
WordPress Development
Hand-crafted WordPress development that is tailored to meet the unique digital marketing needs of your business.
Web Development
Custom, open-source web development that is tailored to meet your specific marketing goals and functional needs.
CRO
Design and implementation of conversion strategy to turn more visitors into qualified leads for your business.
Spiritleaf
Refreshing a leading cannabis brand and designing a serene, lifestyle-focused e-commerce experience and cannabis information hub.
- Brand Refresh
- UX (User Experience) Design
- Information Architecture
- Responsive Website Design
- Art Direction & Consulting
- Custom WordPress Development
- Custom eCommerce Development
- Search Engine Optimization
UX design questions, answered.
We take pride in providing transparency to our clients and strive to maintain clarity in everything we do. If you’re not ready to contact us but have a question, you may find answers here.
More FAQsUX (user experience) design is the process of planning how users interact with your website, the flow, structure, and logic that guides a visitor toward a goal. It encompasses site mapping, information architecture, wireframing, and conversion strategy. Good UX reduces friction and turns more visitors into customers.
Information architecture is the practice of organizing and labelling content on your website so users can find what they need without thinking about it. A strong IA defines page hierarchy, navigation structure, and content relationships. It reduces bounce rate and improves SEO by creating clear, crawlable content hierarchies.
The timeline depends on the scope of the project. A UX strategy and information architecture engagement for a standard website typically takes 2 to 4 weeks. For larger sites or complex user journeys, allow 4 to 8 weeks before moving into visual design.
UX (user experience) design focuses on how a website works, the flow, structure, and logic that guides a user toward a goal. UI (user interface) design focuses on how it looks, colours, typography, and visual components. Parachute handles both, but UX strategy always comes first.
Yes. A visual refresh without a UX audit often produces a better-looking site with the same conversion problems. Understanding why users drop off or don’t convert is what UX analysis uncovers. We recommend starting every redesign with a UX and analytics review.
A sitemap lists the pages on your site. Information architecture (IA) defines the logic behind how those pages are organized, labelled, and connected, so users find what they need without thinking about it. A good IA reduces bounce rate and improves SEO by creating clear content hierarchies.
Yes. UX improvements can be applied incrementally, restructuring navigation, simplifying forms, improving page flow, or clarifying calls to action. A UX audit identifies the highest-impact fixes so you can prioritize changes without rebuilding from scratch.
Google measures user behaviour signals — time on page, bounce rate, and engagement — as ranking factors. Google’s own documentation confirms that page experience signals, including Core Web Vitals and mobile usability, directly influence rankings. A site with poor UX loses visitors quickly, which signals to Google that the page isn’t meeting user needs.
Yes. While UX strategy is built into every web design project we take on, we also offer standalone UX audits and IA strategy engagements for businesses that want to improve an existing website without a full redesign.
Our UX process combines analytics review (Google Analytics, Hotjar), competitor analysis, site mapping, and hand-crafted wireframes. The Nielsen Norman Group recommends testing with as few as 5 users to uncover 85% of usability issues — we apply that same principle of targeted, high-signal research to every engagement.
UX design and CRO are closely related. UX identifies where users drop off and why. CRO uses that insight to test and implement improvements — clearer CTAs, simplified forms, better page flow — that increase the percentage of visitors who convert into leads or customers.
Let's make something.
UX design sets the foundation for success on the web, whether you’re trying to improve conversion rates or organic rankings. We can help you put together a plan to create a winning website.
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