Struggling to make a connection with your audience?
It's common – branding is essential to your marketing success.
Book a Call
People don't understand us.
Your logo design is an essential element of your brand and is often the first element of communication with your audience. If people don’t understand your logo, you’ve already lost the battle.
Your logo is outdated.
Whether you’ve been around for a while or slapped something together quickly to get to market, a brand refresh may be the most effective way to modernize your business and communications.
Your logo isn't memorable.
The best logos and brands are memorable. Shape, form colour and messaging stick with people and help develop brand recognition and loyalty. Make sure your brand is memorable, or be forgotten!
We hand-craft custom logo design unique to your business.
Your logo is the cornerstone of your brand. Logo design requires strategic thought and skillful execution to express your values, vision and message to people all over the world without having to say a single word.
Scalability is key.
Logo design is a little different than many other design modalities because it, above all else, must be timeless. A well-executed logo design will last for years, if not decades before a refresh may be considered.
A personal touch.
Your logo should represent you, your values and your vision. Infusing your personality (personal or corporate) into the logo design is a key ingredient in our tried and true recipe for success.
Brand consistency.
Many different vendors will work with your logo over time. It’s important to ensure your logo and brand are used consistently across all media and applications by relying on a comprehensive brand guide.
THE COMPANY WE KEEP
“They don’t put too much weight on nebulous exercises around exploring your inner self. Instead, they get right down to what the project is about and what you want to get out of it. They’re practical and don’t waste time on exercises that ultimately won’t bear fruit.”
Hand-crafted logo design to build your brand.
Like all good design, it starts with research and discovery. We want to get to know you, your business, products and services and what makes you so unique. We collaborate with you and your team through a branding exercise designed to extract important details and information from the group that helps form the visual aspects of the logo design project to follow.
Our logo design experts sketch our many different concepts, most of which will never see the light of day. We refine the conceptual work and present the top few concepts to you and your team to begin the creative discussion.
We work collaboratively to refine the strongest concept and polish it up into it’s final form.
Each and every logo design or branding project is unique in terms of deliverables. Some require custom social graphics, while others focus more on business systems and presentation design. No matter what branded elements are necessary, our skilled graphic design team has over 20 years of experience bringing brands to life across all sorts of marketing materials.
Once we finished polishing up your new logo and branded assets we create a comprehensive brand guidelines manual. This document serves as an uncontested road map to your new brand. It defines your values, personality, fonts, colours and variations of your logo to ensure that the brand is used consistently across all media and applications, including signage, merchandize, advertising and more.
Brand Identity
Fully custom brand identity design that will turn heads and help to propel your business forward.
Graphic Design
Beautiful hand-crafted professional graphic design for responsive websites, branding and print materials.
Web Design
Hand-crafted responsive website design that not only turns heads but consistently converts visitors into customers.
Web Development
Custom, open-source web development that is tailored to meet your specific marketing goals and functional needs.
Workbench Energy
A deep dive into corporate rebranding with the merger of NRG Peaks and newly acquired Workbench as Workbench Energy.
- Corporate Branding
- Logo Design
- UX Design
- Information Architecture
- Responsive Web Design
- Art Direction & Consulting
- Custom WordPress Development
- Custom Web Development
- Calculator Development
- Search Engine Optimization
Logo design questions, answered.
We take pride in providing transparency to our clients and strive to maintain clarity in everything we do. If you’re not ready to contact us but have a question, you may find answers here.
More FAQsLogo design pricing at Parachute depends on the scope of the project, including the number of concepts, revisions, and branded deliverables required. Projects that include a full brand guidelines manual and brand extension assets will be priced higher than a standalone logo. Contact Parachute for a free quote tailored to your needs.
Parachute’s logo design service includes a four-step process: research and discovery, concept design, brand extension, and brand guidelines. Deliverables vary by project but typically include final logo files, brand extension assets such as social graphics and business systems, and a comprehensive brand guidelines manual.
Logo design timelines depend on the scope of the project and the speed of client feedback during the concept and revision phases. Parachute follows a structured process designed to deliver on time and on budget. Contact us to discuss your timeline during a free consultation.
A good logo is timeless, scalable, memorable, and represents your values and vision without requiring explanation. It must work across all media and applications, from digital to print. Parachute designs logos with longevity in mind — a well-executed logo should last years, if not decades, before a refresh is needed.
Yes. Every logo design project at Parachute concludes with a comprehensive brand guidelines manual. This document defines your values, personality, fonts, colours, and logo variations to ensure your brand is used consistently across all media and applications by every vendor who works with it.
Yes. While Parachute is based in Toronto, we work with clients across Canada, the United States, Europe, and Australia. All logo design projects can be managed remotely through structured collaboration and project management tools.
Get a Logo Design Quote.
Creating a custom logo design can be a complex undertaking without the right experience. Our team of Toronto logo designers can help you create a successful brand.
Get a Quote
