For more than 20 years we have refined our design process through experience and invaluable opportunities to work with businesses of all shapes and sizes across nearly every industry imaginable.
Every creative journey begins with getting to know your business, your brand and most importantly, you. This understanding is the foundational element for all strategy and design work. Understanding the unique aspects of your brand and vision helps us develop effective strategies that appeal to your audience before approaching any creative or conceptual design work.
Together, we work through a creative questionnaire designed to help us see your brand through your eyes. Paired with analytical research and competitive analysis, this exercise helps us weave your corporate culture and personality into our creative work to bring your vision to life.
Comparing top competitors, live user data, industry trends, and more than two decades of experience in the design industry, we craft a custom strategy for your business to communicate most effectively. This time-tested approach allows us to collaborate, plan, and execute user experience design and search engine optimization strategies, ensuring your brand is primed to compete right out of the gate.
We design a new site map to visually illustrate where every page will live and link together to map out improvements in the navigational experience. This process often includes some content strategy and renaming to streamline the user journey.
Exploring a variety of user journeys and information architecture concepts without the distraction of high fidelity UI design is a crucial phase in establishing an engaging user experience across the complete website. We look at all unique page layouts and refine the experience from user entry through conversion.
This phase is where we begin to see our design strategy come to life as high-fidelity design concepts.
We review the repsonsive concept design with project stakeholders and prototype live user interactions before expanding the new design system across the full suite of wireframes developed during the UX Design phase.
We use interactive prototyping and collaboration tools to bring these layouts to life in both desktop and mobile environments to present a real-world contextual experience for your team to make the most educated decisions before the first line of code is written.
All collaborative notes, feedback and revision history are saved for future reference if necessary.
Once all project stakeholders are on board and the conceptual artwork is approved, we begin to build out the new website interface and backend CMS concurrently. The development phase allows all team members to experience a fully functional beta website and thoroughly test each responsive page design, function, and integration from top to bottom to ensure we’re on target.
We host the website on our private development server, allowing your team to experience the working prototype and fine-tune all content and media before rolling out the new website to production. This opportunity allows us to put the website through the final testing phase and iron out any potential wrinkles or last-minute adjustments necessary.
Before launch, we conduct a thorough CMS demo with all project stakeholders to review the new platform, its tools, and capabilities and walk through various scenarios your marketing team may experience. We also cover best practices for media management, content strategy, search engine optimization and answer engine optimization (AI-powered search) to ensure your team is ready to go.
Launch day for our team begins before the sun comes up! Our development team migrates the new website to the production server and runs it through a lengthy launch checklist during our multi-platform quality assurance testing. 301 redirects are deployed to ensure there are no broken or old links in Google’s index, and finally, the DNS is pointed to officially roll the site out to the public before the start of the business day.
Many agencies believe a design project is finished after step five, but not us! After the new website goes live, we monitor performance, security, accessibility compliance and overall website health through the first 60 days with powerful AI-assisted web tools that continuously test and audit the site for potential improvements.
The data we collect helps us understand how visitors are engaging with the new website and how the site is performing in organic search so that we can ensure it’s reaching its full potential and conversion rate.
Following this complimentary aftercare, we offer tiered maintenance and support plans tailored to each client’s unique needs and digital marketing goals.
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