Jay Eckert, RGD, CDP

Jay has been a staple in the Toronto web design industry for more than 20 years sharing his experience and expertise with some of North America’s most exciting brands to revitalize and maximize their digital marketing potential. As a trusted creative thinker and search engine optimization aficionado, Jay leads both the creative and development teams at Parachute taking every project from strategy through deployment.

Learn more about Jay’s journey in Swagger Magazine.

Jay Eckert, R.G.D., C.G.D

Jay's Recent Articles

Unlock the Power of WordPress Enterprise

WordPress 7 min

Unlock the Power of WordPress Enterprise in 2026

Why Your Enterprise Business Should Use a WordPress Enterprise CMS Solution In an age where digital presence is crucial for businesses, having a reliable and adaptable content management system (CMS) can provide a competitive edge. The world’s most popular platform is WordPress Enterprise, an open-source platform that has evolved from a simple blogging tool to […]

Google PageSpeed Insights

Resources, SEO 9 min

How to Boost Your Site Speed with Google PageSpeed Insights (2026 Guide)

Optimization techniques to improve site speed are at your fingertips. In the digital world, speed is everything. A fast-loading website not only enhances user experience and boosts conversion rates but also improves SEO rankings. So, are you ready to supercharge your website’s performance? Let’s dive into the world of Google PageSpeed Insights and discover how […]

25 Top AI Tools for Web Designers

Resources 8 min

25 Top AI Tools for Web Designers in 2026

AI Tools Are Reshaping the Website Design and Development Process The world of web design is rapidly evolving, and AI tools for web designers have become an essential part of the creative landscape. These powerful tools are transforming how web designers and developers work, offering unprecedented capabilities to enhance creativity and streamline workflows. But how […]

eCommerce Web Design Best Practices

Resources, Web Design 13 min

eCommerce Web Design Best Practices for 2026

The Ultimate Guide To eCommerce Website Design Best Practices in 2026 Whether your eCommerce business sells tangible products or intangibles like software or consulting services, you need to ensure that you have a strong online presence that relies on best practices. With so much competition in the eCommerce space, there are some challenges to overcome […]

AI Search Engine Optimization: The Complete Guide to Ranking in the Age of Artificial Intelligence

SEO 7 min

AI Search Engine Optimization: The Complete Guide to Ranking in the Age of Artificial Intelligence

What is AI Search Engine Optimization and Why It Matters AI search engine optimization is a modern SEO strategy that leverages artificial intelligence tools and adapts content for AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity. In this guide, you’ll learn what AI SEO is, why it’s essential for 2025, and how […]

LLM Seeding: A Complete Guide to Getting Your Brand Cited by AI

SEO 18 min

LLM Seeding: A Complete Guide to Getting Your Brand Cited by AI in 2026

Use LLM Seeding to Get Ahead of Your Competition While 71% of consumers now use AI tools for answers without clicking through to websites, most brands are still playing by old seo ranking rules. This shift represents a fundamental change in how users search and discover information, creating what experts call the AI search era. […]

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