Jay Eckert, RGD, CDP

Jay has been a staple in the Toronto web design industry for more than 20 years sharing his experience and expertise with some of North America’s most exciting brands to revitalize and maximize their digital marketing potential. As a trusted creative thinker and search engine optimization aficionado, Jay leads both the creative and development teams at Parachute taking every project from strategy through deployment.

Learn more about Jay’s journey in Swagger Magazine.

Jay Eckert, R.G.D., C.G.D

Jay's Recent Articles

WordPress Page Builders vs. Advanced Custom Fields (ACF)

WordPress 18 min

WordPress Page Builders vs. Advanced Custom Fields (ACF)

Which Approach Builds Better WordPress Websites? Every WordPress website starts with a fundamental decision: how will you build it? For most of the past decade, the default answer has been a page builder plugin. Tools like Elementor, Divi, and Beaver Builder turned WordPress into a visual drag-and-drop platform. They lowered the barrier to entry. They […]

How to Choose a Web Design Agency in Canada: What to Look For, Ask, and Avoid

Resources 15 min

How to Choose a Web Design Agency in Canada: What to Look For, Ask, and Avoid

Hiring a Web Design Agency: Key Steps to Finding the Right Partner I have more than 20 years of experience in the web design and development industry. As the founder of Parachute Design Group Inc., I’ve had hundreds of discovery calls with Canadian business owners over the past two decades. Many come to us after […]

Top AI Tools for Web Designers

Resources 15 min

Best AI Tools for Web Designers in 2026: The Rundown on AI Tools We Use

How Parachute Uses AI to Elevate Custom Website Design The web design landscape today is saturated with promises of artificial intelligence. Every platform claims to revolutionize how websites get built. At Parachute, we’ve taken a deliberately different approach to AI in the website design process. As a Toronto-based web design agency, we use AI strictly […]

AI Tools for Web Developers

Resources 14 min

AI Tools for Web Developers

How We Use AI to Build Faster, Smarter, AI-Ready Websites The landscape of web development has shifted dramatically. Artificial intelligence is no longer a novelty—it’s an essential part of how professional development teams deliver custom websites that perform. At Parachute Design, we’ve integrated AI tools into our workflow not to replace our designers and developers, […]

Top WordPress Developers in Canada

WordPress 15 min

Top WordPress Developers in Canada: 2026 Complete Guide

Unlocking the Power of WordPress Development in Canada In today’s fast-paced digital landscape, having a powerful, user-friendly, and visually stunning website is essential for any business aiming to thrive. WordPress remains the world’s most popular content management system, trusted by millions for its flexibility, scalability, and robust ecosystem. But choosing the right WordPress developer in […]

Best Enterprise WordPress Hosting: Complete Provider Comparison

Resources 15 min

Best Enterprise WordPress Hosting: Complete 2026 Provider Comparison

Why Choose Enterprise WordPress Hosting? Unlock Power, Performance, and Peace of Mind Choosing the right enterprise WordPress hosting provider can transform your high-traffic website from a constant source of technical headaches into a competitive business advantage. Enterprise-ready WordPress hosting solutions are specifically designed to meet the needs of large, high-traffic, mission-critical websites, offering advanced security, […]

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