Custom website design for a Toronto-based visual technology services company, KiSP Inc.

Our agency was commissioned to lead a full rebrand and build a custom WordPress site, elevating KiSP’s digital presence so it could appeal broadly to industries that rely on visual storytelling and digital environments. The aim was to help KiSP break out of the “office furniture” category, positioning it instead as a versatile partner for any industry needing high-end visualization, digital tools, and environmental design.

Project Goals

Rebrand the Corporate Identity – Redefine KiSP’s visual identity; typography, colour palette, tone — so that it feels modern, industry-agnostic, and premium, while ensuring consistency across all brand touchpoints.
Elevate Visualization Services – Make visualization (2D / 3D renderings, animations, fly-throughs, VR/AR) a centrepiece of the website and brand story, not a secondary or “add-on” service, and show its value clearly for different sectors.
Offer Versatility Across Industries – Position KiSP so that potential clients in tech, product design, architecture, automotive, exhibition/design, etc., see it as relevant. The messaging, imagery, case studies, and tools must reflect this broader scope.
Craft a Future-Ready, Engaging Experience – Build a custom WordPress site that is flexible, powerful, easy to update, and offers a rich visual experience. Responsive design, strong performance, clean content architecture, and intuitive UX/UI are all foundational components of the new website.
Boost Lead Generation & Market Differentiation – Use the website and brand as tools to help KiSP differentiate from furniture-centric competitors, attract new markets, simplify purchase / specification cycles, and generate more qualified leads.

KiSP: Custom WordPress Website Development for AR Company

Key Challenges

Perception locked to furniture industry – Many potential clients outside furniture see KiSP through that lens; they might assume the tools/services aren’t suited or familiar enough for other sectors.
Underutilized visual storytelling – Previous branding and website didn’t fully showcase the power of KiSP’s visualization capabilities, texture, motion, and environments. The visuals were more “typical furniture” than cinematic, immersive, or versatile.
Complex service offerings, with overlapping features – KiSP has many tools (Configurator, Collaborator, Product Data, etc.) plus services (visualization, CAD/space planning, etc.). Organizing these clearly so visitors understand what’s for them and how to engage is non-trivial.
Outdated site structure & poor flexibility – Updating product visuals, adding case studies from new industries, and adjusting messaging for different verticals was too cumbersome under the old site. The design and CMS needed better scalability.
Competitive differentiation – Many firms are offering visualization or CAD or sales tools, but few are combining all, especially in select industries. KiSP needed to stand out in messaging, visuals, and UX.

The Web Design Process

Discovery and Strategy

We began with a series of stakeholder workshops to clearly define KiSP’s brand values, unique strengths, and long-term aspirations. The leadership team wanted to position KiSP as more than a furniture visualization company, so together we explored how their “superpowers”—such as visualization quality, speed, configurability, and customer support—could be reframed for a broader market. To validate this positioning, we conducted market and competitor research, studying both direct competitors in the furniture sector and broader players in visualization, digital environment design, and sales tools. This process revealed where KiSP could stand out and what industry clichés to avoid. From there, we developed target personas and customer journey maps to understand the needs of architects, product designers, and sales professionals. These insights guided not only the content strategy but also the reimagined visual identity, which moved away from office-furniture imagery and toward a modern, cinematic system of typography, colours, and abstract brand marks.

Website design for tech company specializing in visualization and AR services: KiSP

Information Architecture and UX Design

Armed with strategic insights, we restructured KiSP’s website into a clear, intuitive framework. Products, visualization services, industries served, and resources were each given distinct spaces while remaining interconnected to support multiple entry points. Wireframes were created for all major page types, including product overviews, service pages, case studies, and demo experiences, ensuring content flow was logical and calls-to-action remained prominent. Special emphasis was placed on immersive visual storytelling, incorporating panoramic imagery, 3D renders, animations, and AR/VR previews. This shift positioned KiSP’s visualization work not just as a supporting element but as the central storytelling device of the website.

Fully Responsive UI Design

Complete flexibility across mobile devices.

Creative UI Design and Branding

The design system was built to feel cinematic and dynamic while retaining a professional and navigable structure. High-quality renderings and subtle micro-animations created a sense of motion and modernity, while custom iconography simplified complex services such as data management, product configuration, and virtual reality. The refined typography and colour palette balanced clarity with sophistication, reinforcing KiSP’s credibility as a premium, cross-industry visualization partner. The visual system was designed not only for impact but also for scalability, ensuring new sectors and use cases could be added seamlessly over time.

Responsive web design for tech company: KiSP

Mobile web design for tech company: KiSP

Mobile web design for AR technology company: KiSP

Custom WordPress Development

To support these goals, we built a future-ready custom WordPress platform that prioritized flexibility and performance. Using advanced custom fields and modular design blocks, the CMS empowered the KiSP team to create new layouts, update visuals, and publish case studies independently. Heavy image and video assets were optimized through responsive design, lazy-loading, and asset compression to maintain fast performance across devices. Interactive configurators and demo prototypes were integrated to give visitors hands-on experiences of KiSP’s tools.

The new custom WordPress CMS also features a self-managed account-based Knowledge Centre for KiSP customers to access gated information, instructional guides, and various resources to support their service offerings.

Finally, SEO foundations and accessibility best practices were embedded to ensure the site was both discoverable and usable. With this approach, KiSP’s digital presence became not only visually striking but also practical and sustainable for long-term growth.

“We chose to partner with Parachute because they truly listened to our needs, while other firms pushed us toward rigid templates. As someone unsure of the process, they reassured me at every step with clear communication and thoughtful systems for capturing feedback and keeping us on track. They always hit deliverables, even when we pivoted through a brand re-design. The end result is a website that makes it much clearer to our customers what we do and how we can help them. Customers and colleagues alike have been impressed with how well the new website expresses our brand and clearly communicates our solutions and services.”

Christine Bellefontaine,

Director of Marketing, KiSP Inc.

Quality Assurance Testing

The rebrand and website launch marked a turning point for KiSP. With a refreshed identity and a future-ready digital presence, the company is no longer confined to the furniture sector. The new brand communicates versatility and expertise, while the website brings their visualization and digital environment services to life with clarity and impact. High-quality imagery, immersive experiences, and clear messaging now position KiSP as a trusted partner across industries ranging from technology and product design to architecture and exhibitions.

CMS Training and Post-launch Support

Since launch, KiSP has seen stronger engagement and inbound inquiries from outside its traditional market, confirming that the new positioning resonates with broader audiences. The modern WordPress platform has given their team the flexibility to scale content, showcase new case studies, and adapt quickly as opportunities arise. More than a cosmetic update, the project equipped KiSP with the tools and confidence to compete on a larger stage, opening the door to new industries and growth opportunities for years to come.

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Project Overview