Responsive Website Design for a Financial Firm
Foster & Associates approached
Parachute Design after having spent some time searching for a professional Toronto web design company, without much luck. We had done branding and web design for a financial services company before and fortunately for us, we came highly recommended by this other Toronto-based investment firm. After a quick call we were raring to jump on board and help rebrand Foster & Associates dated web presence, and tap into our years of responsive web design experience to bring the firm into the modern age in order to compete with similar Toronto-based financial firms for attention.
When Tackling Web Design in the Dark, Experience Pays Off
Working with Foster & Associates offered an increasingly rare opportunity to help educate our financial services client on what makes a website successful, and how we can work together using best practices to achieve the goals necessary for their business. In this scenario, there was no user data available for the existing website, no Google Analytics history, no marketing data… nothing to help establish our website redesign strategy on, or to identify user patterns and areas ready for improvement.
This is where our years of website design expertise was called upon to not only create a much more modern website design but also to provide new ideas and guidance on using more contemporary web design trends. We focused more on responsive web design and demanding mobile user behaviours. This helped us to address some of Foster & Associates’ client concerns and also to correct some key areas of the website (that we flagged as UX issues in our initial review together) before drafting our initial website design and development proposal.
The key purpose for Foster & Associates’ website redesign was to focus less on providing information about financial services and offer more information about the firm’s people!
Being an established financial services firm in Toronto, Foster & Associates realized that what their clients want is to quickly find and connect with their broker, or learn more about the Foster & Associates team and their capabilities before considering a change in their financial strategy. To support this marketing shift, we brought in our good friends at Giant Vision to help out with professional photography for each team member in order to give a face not just to names and services, but also to the firm as a whole. This people friendly approach is quickly gaining traction in the industry, and we were able to get Foster & Associates out at the forefront as other financial services firms begin to take note with their respective website redesigns.
Web Development for Growth
After our initial strategy session with the team at Foster & Associates, they were ready to tackle the world of content management to make updates on the fly, and keep website maintenance costs at a minimum.
Placing their trust in Parachute Design, they opted for a new WordPress website design so that the Foster & Associates team could easily make updates on an ongoing basis, as new team members were added and quarterly publications were released for download. With next to no website management experience or technical knowledge, they were able to pick up the daily administration of the website without any trouble at all, which was no surprise to us. This simple fact alone is one of the key reasons we love WordPress websites so much. Now, with an open source CMS platform (Content Management System), the website is ready to serve as the backbone of Foster & Associates’ web presence for years to come as new features, functions, and even user interface designs can be easily applied to the WordPress website without requiring a total site rebuild.
About Parachute Design
With an award winning team of Toronto website designers and nearly 15 years of experience, Parachute Design is able to offer branding, logo design, and responsive website design to
professional firms across North America.
To learn more about our web design company and how we can help your financial services firm, or to request a web design proposal, please complete our
online quote request form, or call us in Toronto, Canada at 1-416-901-8633.