Creating a custom website design for technology companies might be the most engaging project a designer can tackle today. Tech firms tend to be more forward-thinking, willing to take more risks and often have the budget to explore unique design opportunities that businesses in other industries do not. For an example of this cutting edge design, please take a peek at our website design for Wysdom AI.
Since 2003 our Toronto web design company has had the opportunity to create some excellent branding and website design for technology firms in the Greater Toronto Area and abroad. Over this time, we’ve built a list of best practices to rely on when approaching these genuinely inspiring projects.
Best Practices for Web Design for B2B Technology Companies
Only the Most Creative Website Design Will Do
With any web design for a technology company there comes the expectation, both from the business owner and the audience, that the website will be a show stopper. Something truly unique and new in the industry that will leave visitors mouths hanging and have them return over and over again to see what’s new. This expectation has been nurtured over the years as tech firms intensify their competition with one another and rely on the best web designers to reimagine their brand and online presence year in and year out.
The tech industry is undoubtedly the fastest paced, most fluid industry with which we work. Some of our technology clients have relied on us to design and redesign their websites several times over in only a matter of a few years. This high turnover rate is not a result of the website owners’ disdain for their website design; it’s because the competition is so fierce and technology changes so fast that they need to scratch and claw for any gain they can get over their competition at every moment. The expectation and hunger for more creative web design and development are endless to push the boundaries and be perceived as a leader in their space.
Trend-Setting Web Development
Technology companies don’t stop at a high-end user interface design. To further bolster their brand, they push for the most flashy functionality and transitions or movement to further enhance the design and general user experience on their websites. The more wow factor they can create, the better. The more a web designer can enamour the audience with a complete and fluid user experience on a technology website the better – the extra thought and care is taken to consider transitions and animations go a long way.
Less Focus on Page Content
One element unique to website design for the technology industry is content or lack thereof for that matter. With more emphasis placed on design and interactive website development, content takes a backseat in many cases as not to interfere with the “show”. That’s not to say the content is unavailable on these websites; it’s just most often buried down deep where only the most curious visitors will ever explore. Most technology companies operate in the B2B industry, and their web design strategy relies on our best practices for B2B website design as its foundation. In the B2B sales funnel, we want to provide just enough information to plant the seed of curiosity and confidence in the audience driving them to convert through a web form or request for a sales call.
The More Conceptual, The Better
As much of the product or service offering within the tech industry is intangible, it can be difficult for companies to showcase their wares, or at least show them off in an exciting way. To combat this, web designers rely on high-end conceptual ideas or imagery to help illustrate what the firms are offering and entice click-throughs or conversions. This challenge alone is a key factor in what makes B2B website design for tech companies so challenging and rewarding.
About Parachute Design
If you’re interested in learning more about our approach to website design for B2B technology companies, or to have us prepare a proposal for your business, complete our online quote request form, or call our website design experts in Toronto at 416 901 8633.